Use beautiful staff to play microblogging Giants first eat "crab"

According to Xinhuanet comprehensive report, China's first Internet company to enable internal staff microblogging spokesman case started by the giant. This is the first time that the form of "microblogging spokesperson" appeared in the country, which means the new internet application of Weibo is gradually penetrating every corner of every industry.

It is reported that the domestic game company giant network is the first "eat crabs" business. Last week, the company announced on its official Weibo that it would periodically select the young and beautiful female employees who are dynamic in the company as the spokesman for Weibo. The spokesperson plans to take a period of time during which the official microblogging avatar will switch to the beautiful employee avatars and provide the employee with a platform to showcase themselves in the official microblogging.

Giants such initiatives in the industry caused an uproar. Informed sources have revealed that the giant hopes that through this attempt, both for employees to provide opportunities for self-expression, but also allow the outside world to understand more realistic and vivid giants staff style.

It is noteworthy that there is news that the giant also hope to explore this new model Weibo marketing value. Under the impetus of a series of hot events such as the World Cup and fake academic qualifications, weibo is widely known to more and more users and has been widely recognized by various industries.

According to iResearch survey data show that the scale of China's Weibo users are on the rise, from March 1, 2010 to May 23, the scale of Weibo users increased by 128.3%. Especially in just two months, China's microblogging user size has been doubled. After the World Cup, this figure is expected to hit a new high.

Internet experts believe that the microblogging represented by Sina Weibo emphasizes grassroots and interactive. This is an important reason why grassroots spokesmen can stand out, receive attention and be sought after. The rise of grassroots advocates, will also promote the microblogging business in the Chinese market to take root.