Use bidding to select accurate keywords for the website

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When we do SEO, whether there will be such a feeling, that is, some seemingly low index words, no matter how you update the heap of articles, or constantly out of the outside chain, but always beyond the opponents of the site, in fact, this is because the competition of these words is very high, Perhaps the other side of the site updated articles and more than you, and more than you, this time, you can use site and domain instructions to observe some, you can probably know your opponent in this keyword piled up on the number of posts in the site and the amount of outside the chain.

Perhaps you will choose to continue to update the article and the way out of the chain, in order to surpass each other, such a persistent attitude, in fact, is a lot of seoer will use the method, because many times, SEO competition is patience and perseverance, as long as opponents for some reason and some loopholes, then you can catch up with each other, To get this keyword ranking opportunity.

The author at the end of June, at the beginning of July a certain period of time, once for a keyword ranking war, and constantly update the station article, hair outside the chain, and opponents to a, occasionally a few days you row first, occasionally a few days I ranked the first keyword ranking war ... In fact, due to the author at that time to go into the wrong reasons, and even ignore the fact that there are a lot of money in the key words have a lot of room for progress.

How do I find these keywords?

So how do you find the key words to make money? At that time, the author did not understand the company's website keyword Bidding opportunities, this is because the company based on the author did not bid work experience to consider, more worried that the author will have the opportunity to mistakenly move the price of these words, so temporarily do not let the author contact, such as the new SEO recruitment in place, and then let him to the author to understand.

Then after the new SEO is in place, the author passes an afternoon's time, watch the company's website keyword bidding situation, using the display volume and the amount of data analysis, a list of the list of key words, through such analysis, the author found that in fact, the company can make money in the key word there is a very large space, And these words are not necessarily those with Baidu index keyword, some even have no index, but the display is very high, and some also have no Baidu index, but a lot of clicks, these words if you can early let the author know, will not at the end of June, the beginning of July, let the author entangled in a certain keyword ranking war.

Case: Wrong keyword selection

The author is a very like and the number of people to deal with, so also like to deal with the price, in the author's mantra, there is such a word, is "digital analysis may be the world's best to play things." ”

Then at the end of June, let the author tangled the key word called "is good square singing KTV", the key word advantage is two points.

1, "is Good square song KTV" This keyword Baidu index is 69, as long as the author can successfully take this keyword ranking, it will let Amoy K Network Webmaster Class tool query weight to be promoted;

2, this keyword is a precise word, who can win the first place, who can get more orders.

In this way, the author finally went into the misunderstanding, must be in the word above, put a lot of energy to optimize the word above. In fact, the company boss has reminded me that there are other areas that can be optimized, for example, "Mei card KTV", unfortunately the author is a digital pie, eyes only stare at that number, the use of Webmaster tools, query This "Mei card KTV" is not found any Baidu index, so there is no mind, Forget the potential of this keyword over time.

In fact, this is the author has experienced a wrong case process, if there is a bid keyword data placed in front of the author, then I will definitely change direction, give up "is good square song KTV" ranking war, thus prioritizing the optimization "Mei card KTV" This word, Because that word didn't even see the first three pages, the opportunity is very very big!

Using the data of bidding keyword to optimize

Bidding is Baidu's money-making opportunities, so Baidu will have a variety of support, so you can search for very accurate keywords, so that you know the first time which words most people search, which words are most popular so like click. Different words have different functions, for example, some keywords have a very good display, but not very good clicks, this is why? We must conduct data analysis.

Long-term analysis can understand a lot of things, for example, a key word "xxxx phone", if the amount of a year display, very high, but the click rate is very low, this is why? In fact, the reason is very simple, what is the purpose of the person searching it? You want to know the phone number? Since you can search through Baidu to this " XXXX Telephone "Specific telephone number, then still need to click in to see?"

So is it necessary to optimize the word? The answer is yes.

The same reason, we through data analysis, found a "xxxx price" display generally, but a lot of clicks, this is why? In fact, those who search it, is concerned about the content of this keyword, after all, like to sing K of the people, there are a lot of care about the price situation, and these price list or something, Unlike the phone, a search can be displayed, you need to click into the direct view of the understanding.

So is it necessary to optimize the word? The answer is also yes.

Data analysis Let's take it a step further

In fact, data analysis is a very beautiful thing, it lets you know exactly where you are in your industry, such as when to do something, because the market is a place with ups and downs, cyclical fluctuations, and doing the right thing at the right time to get the most out of your best interests.

In fact, different markets, although the market cycle is not the same, but there is a little common is always the same, is the industry has off-season and peak season, the off-season time to recuperate, and constantly accumulate, to see where they can progress, because only in the off-season, the market calm, a quiet, Any signs of trouble can be found in time, and these are the peak season can not understand, because the peak season is which companies can make money, just make more money less problem, everyone's mind is put on how to make more money above, so just ignore the hidden around the various possible and various risks!

Infinite scenery in the peak, in a profit of laughter, how to find the arrival of risk, which requires a large number of data analysis!

The same reason, how to be in a quiet situation, find the market inflection point of change, and this burst of time, also need a lot of data support!

So, I think, no matter at any time, no matter which market you are in, data analysis This behavior is always the most effective one of the market analysis techniques.

Summary

Through the above author's own error case introduction, I hope to have some inspiration, that is, in fact, the Site keyword selection and optimization, is a learning. After all, a good keyword ranking is likely to lead to a site success or failure!

If we are wrong in choosing the first step of the keyword, then it is possible to let the opponent surpass himself, or even leave himself, while we are still grappling with why the keyword is still not optimized for these boring questions.

Our ancestors have told us the key to success, "climate, geography, people and!"

1, "timing" refers to the changes in the market cycle, if there is no data analysis, it needs to be immersed in the industry for many years of talent has a sensitive intuition, can take hold of this cycle of changes in the law!

2, "geographical location" This can be used to our keyword optimization, the ancient soldiers fighting, pay attention to the "Armed forces are not moving first", then for the search engine, fodder first refers to those who can bring profits for the company's keywords ranked in place. Put the fodder to the appropriate place of the stove Shing, and then when the army arrived, you can camp-just imagine that Lushan Hu has been in Tongguan under the stove Shing, Chang ' an can also long-term stability?

3, "people and" into our KTV booking market, refers to those who are eager to consume people, they are busy after work, always want to find a chance to vent, this accumulation of a lot of emotions once the outbreak, then the opportunity to make money less?

Actually doing market development and marching to war, all need their own ability to upgrade, if we can constantly through the discovery of their own mistakes, and then meditation, think about their own mistakes, and then avoid the same mistakes continue to happen, so not only can we benefit, and the company can continue to progress, It is only a matter of time before the competition is defeated.

This article starts A5 stationmaster net, the author ILOVEGOKTV, if must reprint please famous source: http://tangguo.taoktv.com, thanks everybody's support.