Use link value orientation to optimize site links two

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, I am Chengzhou. The front for you to read the Jianzhong of the article "link to the strength of the link to establish the quality of the evaluation dimension" for SEO site links to a little sentiment-"the use of link value-oriented to optimize the site link", there are only three dimensions to the dimension of the power of the link: quantity, speed and frequency ( View link value for site link optimization). Today we share the remaining five dimension link value guides.

1, site links for access to accurate traffic services!

The website link publication Its function should be able to guide the accurate flow, namely request us to publish these links to be able to bring the direct flow the place. For example, site links, mostly for users to do the recommended links (the previous article also mentioned the recommended links to improve user access speed), if we mentioned in the article in the keyword ranking to improve the ranking is to do high-quality links, here for everyone to recommend before finishing a more comprehensive high-quality outside the chain of articles, Want to know about the knowledge of friends will certainly click to view, so that the site to guide the precise flow of intent.

SEO for the site is the most important-outside the chain is also needed to operate, is what we really want to achieve accurate direct flow to build external links. And a lot of friends understand SEO is to do the ranking of keywords, of course, more scientific web site optimization is to do the whole station optimization, each stage to develop different keyword strategy, but in fact, whether the keyword ranking optimization or the whole site optimization is only we through SEO to obtain the site potential customer flow of a process, Our ultimate goal is to obtain traffic, if we can directly get the target traffic through the SEO, then is not to save the middle of the process, reduce the flow loss rate in the process. It's like two races, all 110 meters, but with a few hurdles in the middle, you may be like Liu Xiang's tragic fall on the road in the Olympics, and if you do not consider these obstacles, it may be easier for you to do. Then the construction of the chain of thought is based on such a goal, for example, we build their own micro-blog links, build their own web site content links, set up in the site to share Plug-ins, set up subscription tools, are for the convenience of users, so that they directly find our site, such link building is also part of the SEO.

2, the construction has the feedback website link!

For links and links is actually a lot of friends do things, in the process of SEO is really needed, on the 1th of the SEO we mentioned the ultimate goal is to improve traffic, but we can not completely ignore the role of these processes, most rely on SEO to obtain traffic on the site, Keyword optimization or whole-station optimization or mainstream, but also very effective and can be standardized to operate things. Here, "The power of the link" to bring you a point of view is: The link is strong, some weak links, sent out without feedback, such a link to the weight may not be too high.

The link is strong because there is no feedback, that is, we need to build the link need to be considered on this basis. And there are two kinds of feedback, one is completely targeted at the user feedback, such as we build in the site link, want users to visit for their recommended articles, and these articles can meet the needs of users, for the chain, in fact, the most fundamental situation is to be based on the feedback of the link building, But based on user links for SEO optimization is very difficult to do, first of all we need to find the relevant content of the site, and then in the release of relevant links, and then the site flagship guerrilla warfare, expect them not to delete your links, often so finally or fail to end, So do outside the chain everyone is based on search engine feedback, one is to increase their search engine ranking and web page weight promotion, another is to attract search engine spiders crawl Web information.

3, link to the degree of radiation more widely

Links are mentioned in the power of the link as one-way (Web1.0 times) and bidirectional (Web 2.0 times), which the authors consider to be the difference between the user coverage that the link faces. So in our SEO link building also to consider the link to a broader degree. Mainly from two aspects of the link to the degree of radiation, the first thing to consider is of course the number of sites, followed by the choice of more types of Web sites (such as blogs, forums, SNS, business-to-business information platform, question and answer platform, etc.), so that links out of the site now more locations (such as the content of the site, links in the link), Use more Web link styles (such as anchor text, hyperlinks, text links, short URL reprint links, etc.).

4, link to meet the needs of the site users!

Production site links, Baidu more than the value of the theory of personal thought is still very worthy of reference. For the user needs to build links, seems more tired, but the effect is the best.

First consider the link in the station, for users to recommend, not only to improve the site traffic, reduce the bounce rate, but also allows users to quickly understand the information they want, from the search engine angle is also very like such links recommended, because these links form a very clear link structure, More conducive to search engines crawl site pages.

For outbound links, if you can target potential customers to build outside the chain, guide customers to visit the corresponding page, then the transformation will certainly be good. For example, a lot of people are now playing Twitter-guided traffic, in fact, this is based on user needs to build links, there are people like to do before the question and answer platform link construction, and even some friends to study Baidu know that many of the tutorials, mainly Baidu for their own products have rights, and then be able to bring a lot of traffic from the search engine, In these platforms to build some links to help users solve the problem at the same time also recommend their own products and services, why, as far as I know, many Taobao before the use of such a way to get a lot of traffic transformation.

5, the transmission of the link must be strong!

Why is Weibo so hot? It's because of the strong spread of microblogs. Now a lot of friends are in the pursuit of the number of links, but ignore the link of the transmission force. In the Zac SEO actual password for us to tell the link bait production, in fact, and Weibo has the same effect, mainly in the dissemination of power, for example, we write the article to do a PDF document, do a little bit, with their own brand words, to cite some cases, plus the link to the site, As long as your article is truly valuable, it can definitely bring traffic to the site, bring potential customers. I remember the most classic example of an ebook is the domestic more well-known net earn the people understand write "money blows", which has a large number of implantable ads, I also curious to see a lot of these ads.

Well, today, on the use of links to the value of the remaining several dimensions from their own perspective to do an analysis, there may be some places to consider the incomplete, I hope you will correct me.

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