Use mail to promote a good way to never eliminate

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

e-mail promotion is a common way to promote the site, has been used as one of the most effective way to promote, but in recent years, the way the mail promotion seems to have not been respected by the majority of webmaster, so the way of mail promotion has gradually withdrawn to promote the trend of the big wave. But in fact, as long as the way to promote the promotion of a good grasp of the essentials, reasonable use, or will show its true colors. The following author combined with the message to promote the relevant information and you talk about how to use the message to promote effective.

The pros and cons of mail promotion

Philip：

1. Low-cost investment in high returns.

2. Increase the traffic of the website quickly. Although it may sometimes be that the user accidentally clicks on the link in the content of the message, the initial amount of traffic that is actually brought to the site.

3. Identify and develop potential customers. The initial message may be spread a large network, but in the hundreds of thousands of messages issued by the total number of potential customers, such as also the reply to the message is the target customers, can follow up. And, after the mail mass Circle Lock, to this website each line activity may through the mail to the registered user and the latent user carries on the propaganda.

Disadvantages: (with personal solutions)

1. Many websites in the promotion, almost will use the mail promotion way. Mass mailing itself is also a way to spread the nets to find small fish, and many of these companies with weight rather than quality attitude, therefore, people's mailboxes appear a large number of "junk mail." It is obvious that many users are not aware of such messages or delete them directly.

(Solution suggestion: ① pay attention to the quality of the content of the message: according to the characteristics of this site, the initial period we send mail is to tell you that there is such a platform, this platform is to do what.) Post-mail sent generally for the notice site currently organized by the promotional activities. Therefore, the content of the mail is not suitable for a long speech, it should be more like a real life of the advertising leaflet, the content is simple and intuitive, will not let the user long look down to know what is meant to convey.

② pay attention to the title of the message. All users who use the online mailbox know that open the Mail inbox, first displayed in front of the mailing list, list display as the title + mail probably content as shown:

The title of the best intuitive attractive, increase the likelihood of users click, of course, can not be a problem in the same way. Do not use like this, in addition to the current needs or have plans to buy electric car users will notice, point open view, generally no demand users will be directly deleted.

2. Because the mail promotion is through the collection on-line user's mailbox address, carries on the compulsory mail to send, therefore most of the situation is without the user consent to send the mail the past, if the long-term bombing mass, may early become the user to the website brand to have the shadow, causes the opposite effect.

(Solution suggestions: The number of mail mass due to control, pay attention to the steady, the content of the transmission should also have practical significance.) )

Mail promotion steps

1. Collect email address.

Before talking about the way of email address collection, we should first understand which user groups our website is targeting, so it will be more effective to promote. If the website is positioned as a software intermediary trading platform, then our potential customers must be on the Internet, and for business-to-business, such as trading platform to understand; then as a software trading platform, software vendors or enthusiasts are of course the target customers, but because we are a software PRODUCT synthesis, summed up a variety of software and a lot of industry , we are also in the promotion of business to find buyers, we have a large amount of information, our target customers are also many.

This shows that our target customer base should be the age of 20-35-year-old network users, they are distributed in all walks of life, the position is different, they because of work, personal, games or other as long as the computer-related software needs, can be found in our website.

There are several ways to collect e-mail addresses:

Look for a customer's company website.

Use the site search function, in the target forum search @ and Mail keyword can find a lot of users of the e-mail, and this user left their own mailbox general active degree is still relatively good.

QQ Mailbox. Can add a number of software groups, interest groups (in the QQ group, the release of Hot News, the introduction of traffic, but also a good way to promote)

The use of email address collection software can be directly to the target forum to search out the e-mail address, heard that the effect is very good.

Go to some sites looking for supply and demand information.

To have done a very sophisticated business-to-business, consumer website, many users will leave contact or email.

Find mail promotion companies, they will have a mailbox address library. This way, the address accuracy rate is high, send faster, but the cost is also higher.

2. Edit the message and send it.

① Edit Messages

Mail content should be more intuitive, layout clear, the best is to add a few more to attract users to click the link.

The message format has a traditional text format and now popular HTML format, HTML has a picture will be more beautiful, but because the HTML format for the mailbox space is relatively large, some users prefer text format mail. For the format is best to allow users to choose their own.

Remember not to use attachment forms for content. If you are not interested in a large user, the attachment form of the message will not be downloaded.

② Send mail.

Send the message manually. The speed will be slow.

The use of mass mail software. Mass mailing is something that takes time and patience to do. The current mainstream mail-sending servers, whether charged or free, limit the maximum number of shipments per day

In addition, there is an important issue to consider when sending a message is that many mailboxes have the ability to filter spam, so avoid filtering out your own messages. This aspect involves very specialized mail filtering function coping style, please refer to the specific aspect information.

3. Collect, reply, follow up

For those who have responded to the consultation, they should give the sales department follow-up action.

The message is best with a tracking code, looking at the opening rate to summarize the shortfall. (This is a bit of a worry about the message being filtered)

After several times of mass mailing, the effect of the evaluation, mining several industries to do the focus of promotion, and gradually establish a large and effective mailing list.

Other suggestions for mail promotion

1. Distinguish between a licensed and a non-permissive email address

One of the things that we have to do before we do mass mailing is to collect email addresses, or to say that some companies are already ready for mailing addresses. Many of the promotional staff to edit the content of the mail, directly with the software mass out of the finished. To make the message mass more effective, you should consciously distinguish between a licensed e-mail address and a non-permissive email address (for our site, that is, the difference between registered and unregistered users). For a licensed email address and a non-permissive e-mail address, our email theme, the message content of the lead is the best different, this will be more targeted, the effect will be better.

2 Computer Configuration and speed will affect the arrival rate of mass mailing

This proposed, is because of the relevant information, the use of mass mail software tested several computers, found the same number of e-mail addresses and mail content, the more computer configuration, the faster the speed of the network, the higher the arrival rate of mail sent.

3 The time of sending will affect the opening rate of the message

This problem is also easy to ignore, many people are often content just edited, software just testing finished, then began to hair, regardless of the next day is Sunday or Monday. So which day of the week is the best mass mail effect? According to the age level of our target group, I think the most ideal mass mailing time in each 周四、五, of course this time is my own guess, accurate and reliable time can be in the future mass tracking to see.

4 Patient persistence, repeated improvement

Mail promotion is not a very advanced knowledge, but to do well is not easy, need patience and perseverance.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

All rights reserved. Welcome to reprint. Reprint must be linked to the form of the author and the original source and this statement.