Use forum Marketing to promote O2O model site of the actual case

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Previously wrote some website promotion and network marketing experience to share articles, but some friends wrote to me that these methods need long-term maintenance only effect, ask if there is faster and more effective way to promote, after all, the boss can not have such patience. Of course the quickest way is to bid Baidu and advertising, but I know what they want is free. So this time the first two months I use the Forum marketing method to share to everyone, this is through actual combat and finally in sales to obtain customer recognition, I hope you see my case not directly 100% imitation, but from my experience to get new inspiration. If there are interested in forum marketing friends can login Liu Zijun blog and I exchange.

Because the customer site is the use of O2O mode of operation, so this promotion is based on the O2O model to design. What is the O2O mode? O2O that online to Offline, is the offline business opportunities and the Internet together, let the Internet become the front line trading. This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale. With the development of localized e-business on the Internet, the links between information and physical objects, online and offline, have become more and more intense. O2O let E-commerce site into a new phase. Kai-Fu Lee once pointed out: "If you do not know O2O at least know how to buy, but group buying is only the tip of the iceberg, but the first step." ”

During the Dragon Boat Festival, customers introduce a traditional five-colored vegetarian snack, hope that we promote through the Internet, so that consumers can through the website or to buy the chain stores, but because it is a traditional food, and the product has not traditionally added any creativity, so it is difficult to find the point of purchase, simple promotion effect is not too obvious, So we plan a look for the material type of posts to attract customers, please see pictures, because the picture has business information, in order to avoid the suspicion of advertising, if you want to see the effect of the picture of friends, please log on to Liu Zijun's blog to browse.

Post content is: in NetEase above see (five-colored snacks), girlfriend want to eat, but do not know where to buy these five kinds of, please help, to provide clues. At first I thought it was easy to stabilize, but I couldn't find the crystal cake I used to eat. Urgent, please help ~ ~ ~ (attached product picture)

Let's talk about the procedure.

First in the NetEase forum sent a description of five-colored snacks, why do this step? Because one thing must have the original, cannot have the tail, otherwise your post credibility will be greatly reduced, did this step you have the cause of things, so as to Echo, And then put the content of the above posts in Guangzhou Local major well-known forum published, the content of the post can not add URL, add the site was deleted risk is big, I put the web site and phone are placed in the product picture, so that we see the product map is equal to know where to buy. And the post content is a common user's point of view to write a help post, such posts are usually able to attract a certain crowd to browse.

Forum Marketing Promotion Effect report

The entire promotion plan is 5 days, all forum posts the total number of visits to 5,152 times, replies a total of 45 posts, the first thought replies and browsing volume is not too much will not have any effect, the result of the customer side reflected recently a lot of people came to store consultation to buy crystal cake, In particular, Guangzhou Long Jin Road branch crystal Cake directly converted into promotional items.

Extension results Analysis

1, although the promotion effect deviated from the expectation, after all, we promote is the five-colored dessert, not one of the crystal cake, but the crystal cake sales sudden increase, does bring us a lot of follow-up promotion inspiration.

2, in Panyu forum post on the girl replies that "It's good to be your girlfriend", in fact, women are emotional animals, see a boyfriend for his girlfriend so hard to do a small thing, it is easy to be touched, but also to form a psychological contrast, the girl will be the boyfriend to say you see So-and-so to his girlfriend how good, Then the boy knew what to do next.

3, Crystal cake is also my childhood favorite food one, I have also been to the streets to find once again, there is no place to do again (maybe but I can not find it), so have this feeling. This feeling also hook up a lot of 7080 after the memory of the traditional snacks, the effect of a time before the five sheep ice cream factory to close the rumors of the same, arouse some with five sheep sweet tube grew up with the childhood memories of the students, let five sheep ice cream was once crazy Rob.

In fact, consumers both men and women have a sentimental side, when there are some things touched their hearts, can inspire unlimited shopping desire.

Author Information: Liu Zijun

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