Use good promotional slogans to make you more effective

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Taobao now in the big environment, a popular culture, that is, promotional activities are always essential. Section 38, Consumer Rights Day, April Fool, 51, Mother's Day, Father's Day ... But all the usual festivals are the best time for businesses to resort to promotional means, and when these traditional festivals are used up, they will create a number of shops belonging to the festival to impact sales. But whether it is the kind of promotional activities, must have a good gimmick, in order to allow buyers to identify, the formation of a good impulse consumption patterns.

Taobao purchase experience buyers may often encounter such a situation: full 50 percent packets of mail, the last day, 9.9 yuan seconds to kill, limited to 100 pieces, shop loss 100,000 feedback and so on. If consumers see these activities, think this style of their own very like, if today do not start, worry about tomorrow will be the price hike, pay more cost is very unnecessary, therefore, under the impulse will be a single. This is even the author's wife in the online shopping often make such a mistake, so it is a kind of promotional skills. But today I want to share with you is another kind of consumption mentality, and this is a certain difference.

If the Chinese people have such a consumer mentality, even if the business is really a loss of sales and evaluation, but consumers will not be grateful, but also feel that businesses can do a loss of business. And the price is low, also will be buyers think is cheap no good goods, but passing also will pick up one or two pieces back, finally as pajamas feel will regret. There is a more difficult and picky consumers, even if it is 1 yuan seconds to kill the goods, such as a 17869.html "> dress, but also feel that the business should be wrapped in mail, otherwise it is received goods, found that there is a bit bad place will give you a bad review." Therefore, it is necessary to change the cards in order to win respect.

Here are two examples. The first is on the page described by the baby, the reverse thinking way to write promotional slogans. For example, the skirt is more thin, suggested that fat mm cautious purchase, skirt material 4 meters, appears to be longer, the proposal 160 the following mm prudent to buy, or must buy, must be paired with high heels; the fabric of the skirt is more skin color, suggest dark color of mm cautious buy such as. First of all, these may avoid the difference in the evaluation of the factors, even if consumers buy back to find the inability to control, with psychological expectations can avoid the problem after the sale and the evaluation of the difference. And some consumers are often such a psychological, you do not sell, I would like to buy. Just like a thing you give her, she feels not strange, but when you do not give, she will feel psychological imbalance, not to get to feel a sense of accomplishment. This is the dislocation of consumer psychology. This can be used to improve the conversion rate at the same time, reduce the evaluation of the difference.

second example. The author's collection of a C store promotional slogan is very characteristic, and many shops use the last day, limited limit is different, they use the slogan is to let consumers empathy, as far as possible to win the way buyers sympathize, the effect is very good. Writing a large paragraph, menstrual red color, but there are many consumers are willing to spend some time to read.

According to this thinking, the author simulates a section of content excerpt as follows: Today I saw the buyers of the evaluation of the explosion, the heart feel very comforted. Because our one-month overtime efforts have finally been recognized. Whether the product is really good I said no, the buyer's evaluation is the real feedback, is the diamond will always shine. This period of time, our pressure is huge, because our boss would rather let customers to complain or scold, also do not want to catch the goods and hair products to do, now feel that this decision is very OK. We can't guarantee that this skirt is RMB, everyone will like it, but we can do is to make the best materials and workmanship. During this period, the boss Zooey run the factory, in addition to their own will not grow cotton, everything is involved, such as packaging, cutting thread and so on. Therefore, when you receive the skirt, the evaluation can be a little more impressive. This skirt material is how much, spend the cloth is how many, a little bit of clothing common sense person can calculate the unit price, and this also does not include the artificial management cost. After all, the boss is only a little capital, not as much as the richest man Li Ka-shing. There are dozens of people in the company who want to feed their families. Even so, but the product must be to achieve excellence, in order to obtain your trust. Therefore, loss of money is inevitable. Care, if you can not give 5 points, as far as possible do not appear in the difference assessment, thank you!

Through these true inner words, the price of goods is very good to explain, to convince consumers why to buy, for delivery slow is there is such a deep reason, the buyer naturally understandable. These are more realistic and effective than the "store-loss 200,000-feedback" effect.

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