Use of hot activities to promote the site

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Webmaster in the process of operation have considered a lot of network promotion methods, such as SEO, advertising, soft wen, worse means such as spam, forum irrigation machine, but these promotional methods are not as good as the use of hot activities to promote the way.

There are a lot of hot spots on the internet every week or even every day, for example, the recent spread of Earth an hour, in fact, is a very good activity, because it belongs to the public welfare undertakings, so there will be no negative impact, but this activity also has a more unfortunate place, that is, there is a deadline limit, so the cycle is too short, If you have the kind of continuous hot activities, then the effect will be very good, such as hot Mummy recently also participated in this activity, also harvested a certain effect.

In addition, there are many activities can be as the site's own operating activities as a promotion, for example, the organization of single men and women matching, and then widely publicized, there will be a lot of browsing and participants, as well as in the annual Super Girls, is actually a hot spot when the rapid spread, use this period to do a targeted activity, can also achieve good results.

This is very similar to the widely used public information strategy now, the use of hot spots, of course, the best things can be converted to their own site activities, rather than simple reports, can change its site for the controversial topic, or organization targeted activities, so the effect is very good, so we have to more use of hot spots, Activities to promote, browsing more people, the participation of many people, the effect is very good, far more than other marketing means, because the user's participation in enthusiasm and viscosity are very high, which helps to improve the loyalty of members.

Of course there's a flexible way, can not be rigid sets of hot spots, then the effect may be counterproductive, in fact, some very simple activities, can bring very good results, such as the product trial of spicy Mummy, many members have a tendency to cheap, if the regular organization of product trial, the organization of free low-priced activities, It will bring a good membership experience.

Of course, more skills have to be excavated by the webmaster, I hope we can learn from each other

from spicy mummy: http://www.lamamy.com