Use of Keyword Thesaurus: Architecture + Edit + extrapolation + sales

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Front reading the night interest of the keyword Thesaurus maintenance articles, from their own point of view, from a more basic point of view for everyone to introduce a keyword Thesaurus four steps: the collection + screening + testing + classification, in fact, these are just the key words before the establishment of some skills, the use of appropriate, most of the friends can do a good job, The key is a powerful execution, and do a good job of keyword thesaurus, and the continuous optimization of keyword thesaurus, will help us find a high conversion of the key words, can help us in the site outside the optimization of the promotion to do more auxiliary guidance work, of course, these are the actual operation of the practice can find concrete experience.

Once the thesaurus is established, can not through this work to enhance the effectiveness of our site SEO to improve the site rankings and traffic, then this work done is equal to white, and the use of a keyword thesaurus, can help us do a lot of SEO important work, such as: content editing, internal chain structure, etc., These are also today I want to discuss with you a question: How to use the keyword thesaurus.

1, guide the construction site personnel structure of the chain

A site SEO good or bad many times with the site to build a relationship, this is also a lot of SEO received a new site will look at the structure of the site, two, the first is to see if each page can be 2-3 clicks can find the entrance, which for users will be more friendly, On the other hand is for search engine to have enough entrance to crawl more new links, can fully let the content of the site is included. This requires the establishment of station personnel have a certain basis for the SEO, the site has a full understanding of the chain structure, which for the basis of similar to random calls, hot recommendations, related recommendations, such as content page plate, these require a thesaurus to build a relatively high relevance of the Web page.

If you consider a little bit more, in the Site home page and section pages on the very carefully, especially everyone easy to ignore the column page, many friends do not take to get the consciousness of ranking, here if the full use of thesaurus to layout this page, it will be more easily highlight advantages, such as not to do the traditional simple model of the list of articles, But the use of independent template production, so that the page layout similar to the homepage, the strengthening of independent columns in the column page needs to optimize the layout of keywords, here is a good case is the former Robin Square dance case, we can carefully review.

There is also a point of page navigation, conducive to search engine crawling is all the navigation page display, this point in a large number of content in the column appears more important, such as in a page such as the user to add some common search navigation, similar to the 58 and the market of classified navigation, This can be the keywords layout of these pages to the column page, you can also have some keyword article list for effective aggregation.

2, guide the website edit the article

Site content is always the core of the site, in particular, Baidu Green Luo algorithm update, plus Baidu for the traditional chain of attack, then the content is more important, so the editorial work naturally increased, just I know a lot of last year by outside the chain to do SEO small companies, this year are focusing on training editorial team, or outsource the content.

We all value the content, how to highlight the advantages? Editors are not blind to update the content of the site when editing content, first of all to cultivate a certain SEO thinking, a simple content update is the most basic layer, and secondly to develop the ability to write content based on keywords, the final will be operating SEO thinking in the content of the article inserted with the Recommended keyword article links.

3, instruct the external push personnel to release the information

The site is now doing a lot of outside the chain is ineffective, but not to send out the chain for the purpose of extrapolation work or can continue to operate, last year in Wenzhou did a period of time SEO, contact with a lot of traditional industry network operators, their requirements are actually very simple, whether it is SEO or SEM, or other promotional methods, As long as we can bring customers is a good way, and the traditional industry is often the promotion of business-to-business, if these promotional methods can be combined with the optimization of the keyword thesaurus, it may help us to complete the work with less effort, especially the extrapolation needs more guidance. The concrete operation thought actually and the website content operation is similar, one need to pay attention to the difference is the release of the platform selection techniques, content information layout skills, and so on, these external push personnel requirements are very high, before very admire a friend, he gave his company to build a very good network marketing team, extrapolation also do a great job, From the platform to the information, and then to extrapolate the assessment of personnel are quite good.

4, guide the sales staff to do keyword conversion analysis

Sales staff to participate in the promotion of the website, many times there is no too much patience, if we SEO can set up a good keyword thesaurus, help them analyze which keyword is more conducive to orders, they take a high commission, follow-up to our feedback will be more positive, Let them help collect some user search behavior keyword is also relatively easy, this is a good keyword thesaurus.

There were more business-to-business contacts last year, also help a friend to do a simple training, inside for you to introduce a lot of keywords Thesaurus building skills, and then delete these words, the effect is very good, many front-line business personnel are enrolled in the training, and received more telephone enquiries, An example of the most cattle is one of our customers last year's business from 1 million directly up a grade, to 10 million, of course, most of them or their company sales staff credit, our SEO is just icing on the cake.

This article starts to sniff the Rose Blog blog: http://www.xixiuqiangwei.com/2282.html

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