Use of search and social media small and medium Independent Business Mall website operating Way

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have a lot of SEO students, is the SME boss, they did not go to open Taobao and Day cat, but the operation of the independent business website. Some of them are doing well, some are half-dead, others have already closed.

How to run the Independent Business Mall website? I have the following ideas for your reference:

First, SEO optimization, from Baidu to obtain a large number of long tail traffic.

Independent Business website SEO optimization, and the Common Enterprise official website SEO optimization strategy is different. Ordinary Enterprise official website, only a few, more than 10 pages, so usually only in the home page set up 3-5 most important keywords, and take the method, to these 3-5 keywords SEO optimization, if it can make these 3-5 keywords in Baidu ranking in front, is successful. These 3-5 keywords, usually only bring 100 IP traffic within a day.

and independent of the Web site, the traffic demand is very high, it requires a large amount of traffic (thousands of, tens of thousands of, a hundred thousand of, hundreds of thousands of IP traffic), if only by the first page of 3-5 key keywords, obviously can not bring enough traffic, also can not increase enough sales. Because the independent Business-to-consumer Mall site contains a large amount of product information, we assume that your mall contains 100,000 product information, if each message from Baidu every day to obtain 1 IP traffic, then every day from Baidu to get 100,000 IP. If your mall really has 100,000 IP every day, then the mall will live quite moist.

Every page of the mall, corresponding to a title (title), the title contains the product keywords. Mall SEO personnel, to each page for SEO optimization: From the perspective of Customer search psychological design of each title long tail keyword, and the page to do a good job of user experience structure layout and keyword layout, page and page between the chain. And, must do more high-quality original content and chain, improve the weight of the mall, so that most of the mall's pages can be included in Baidu.

To the Mall to do SEO optimization, from Baidu to bring a huge amount of natural flow, these flows are free. I do not recommend small and medium-sized independent shopping malls to do Baidu pay auction advertising, high advertising costs may be a temporary increase in sales, but will not bring real profit growth. For small and medium-sized enterprises, rather slow pace, but also to achieve stage profit and overall profitability. If you are not profitable, you will only die. Save the cost of advertising, spend one or two SEO master staff, more cost-effective.

Second, the promotion of social media brand interaction.

If an independent mall is just a simple website for selling products, such a site can neither improve the conversion rate of purchase nor achieve long-term brand effect. And social media, will help small and medium-sized Independent mall to accelerate the promotion of brand building and upgrading.

Social media, including blogs, forums, video, SNS, space, micro-blog, micro-trust and other interactive network tools. Small and medium-sized enterprises through the full operation of social media, can be the mall's brand culture quickly spread out, so as to obtain a large amount of user's emotional recognition. When this kind of emotional recognition once established, the shopping mall's conversion rate will multiply, the mall will therefore enter a benign high-speed development of the road.

The person in charge of the small and medium-sized mall must pay attention to every network tool of social media:

1. Blog: At the same time, registered Ali, Sina, Sohu, NetEase, Phoenix, Tianya and other more than 10 well-known bloggers, hired writers insist on writing soft text.

2. Forum: At the same time registered Ali, Sina, Sohu, NetEase, Tianya and other 100 forums, the soft wen updated to all of these forums, and planning hot topics for speculation.

3. Video: Every month to take a creative video, in the Youku, potatoes, cool six, 56 and other well-known video web site to play.

4.SNS: At the same time registered everyone, happy, friends, watercress, Baidu Bar, such as well-known SNS, put soft wen.

5. Space: Every employee should use QQ space, release soft Wen and say, realize the viral spread of brand in spatial.

6. Micro-blog: At the same time, register Sina Weibo, Tencent Weibo, Sohu Weibo, NetEase micro-blog, Phoenix Weibo, Tianya micro-blog, and update micro-blog information, actively carry out the emotional spread of debris.

7. Micro-letter: At the same time, registered Tencent micro-letter, NetEase Easy letter, Ali, Tencent Micro-vision, such as mobile marketing tools, rapid preemption mobile end customers.

Third, the establishment of a large database, maintenance.

The most important place of an independent mall is the large database. Many independent shopping malls have traffic, but due to neglect the establishment and maintenance of large databases, so purchase conversion rate and subsequent purchase rate is very low.

Independent Mall can borrow micro Bo, micro-letter and other Third-party platform to establish a database, but fundamentally, the Third-party platform depends on the resulting controlled. Therefore, the Independent mall should establish its own independent large database, to all customers to establish detailed data, in order to obtain long-term development.

Large database establishment and maintenance, for the mall personnel, technology requirements are high. Therefore, the small and medium-sized enterprises should be in the hardware, software to prepare adequately.

The establishment of distribution system.

Small and medium-sized Independent mall, because the funds are not sufficient, completely rely on their own direct sales, will develop relatively slow. Therefore, you can consider establishing a nationwide distribution system, so that more distributors to help themselves to sell together.

How to build a strong distribution system?

1. In the Independent mall to open a distribution channel, the establishment of a good distributor to pick up the price, it is important to ensure that distributors can be a great profit sharing.

2. Through social media and newspaper advertising investment, strict examination and approval of distributor qualification, to ensure the quality of distributors.

3. Set up a special distribution service department, to the distributor the best training and service protection.

4. If there are conditions, to establish a sound logistics system to ensure that distributors of customers can receive products in a timely manner.

Above four points, certainly can not fully summarize an independent business mall site all the operation of the road, but in my opinion, but is the most important four: SEO optimization from Baidu to bring a huge amount of free flow, social media to create emotional brand to improve conversion rate, large database to enhance customer follow-up purchase rate, The distribution system is a successful business model for rapid development. If you want to discuss these four points with me in detail, you can add my micro-letter Yingaojiett.

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