Use rich Web pages to improve search results

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Rich Snippets can help search engines create more-than-default-style displays when displaying search results for users, providing more information to users, thereby contributing to higher clicks. At present, Google, Yahoo and Microsoft Bing Support site to add their own rich Web page summary, Baidu is only with a large site cooperation, through the Baidu development platform in search results show. But the trend is inevitable, the search engine's core has been to help users find the results of high correlation, in the analysis of the past few years domestic and foreign search engine development, we can come to this conclusion: Baidu support Rich Web page summary, just a matter of time.

What is a rich Web page summary

Refers to a few lines of text that appear below each search result, designed to give the user a general idea of what is on the page and how it relates to the user's search query. Example：

If the search engine understands the content on the page, the search results can be displayed in the search result based on the content. This search results can help search users intuitively understand whether the site and their search intentions are relevant and matching, so as to obtain a higher click-through.

In addition to authors, ratings, reviews, we can also add information such as "Product", "price", "whether there is inventory" and so on to help users determine the relevance of the search.

How to display a rich Web page summary

It's not a difficult task to show rich Web pages in search results, you don't even have to understand the principles and meaning of it, just a little bit of knowledge of HTML and modify your site templates.

Google recommended to webmasters the use of micro-data to display a rich Web page summary, we give a related example:

Another example of a commodity can be used to optimize e-commerce sites, especially relying on Google's foreign Trade SEO:

In the example above, the Itemscope in the first row represents a large class, and the content contained in the DIV describes an item (with characters, goods, addresses, activities, events, and so on), while Http://data-***.org/person defines the item as the character (in the second case we define the commodity).

A small item in span defines a property and is identified using the Itemprop property. For example, itemprop= "description" Defines the description of the commodity under the commodity category.

Adding this code to the Web site's template will produce some of the more informative search results. Of course, search engines do not guarantee that adding code will definitely show rich search results. The display is also related to the overall weight of the site and page weight.

Test Rich Web page summary effects

After adding the corresponding code to the website, Google and other search engines will find the code the next time they crawl the page, and then after a while the site or page weights enough, the effect of optimization will be reflected in the search results. But now 11545.html "> We have a problem, before Google is included and released, how do we know that our code is correct?"

Here we can use the test tools Google provides to detect the correct site code: Rich Web page Digest test tool, if the code installed incorrectly, you will appear warning (error), if the installation is correct, then the preview will appear. We can adjust our code according to the specific error of the test tools, and have achieved the purpose of Google display.

This article by Yangfan original in Yang seo, reprint please keep the link: http://www.seoyangs.com/rich-snippets.html