Use RPG game thinking to do mother and child community--"Excellent Talk Baby" on-line

The biggest pain point of the mother and child community and service is the "one-time" effect, that is, when the child reaches a certain age, if the service can not be tracking strong, the user stickiness will be greatly reduced. Many mother and child applications will focus later on "Early education", "psychological tracking" and personalized customized services with age to retain users, as well as a pediatrician's question-and-answer service similar to a medical app, and a female social group (communication, integration) from MOM.

The new version of the Baby (Android) is the last direction to do a deeper, in addition to the existing Community shape and interest for the aggregation point of the mother help, in the integral reward link to join the concept of game play, to create a more solid game social experience. (iOS version will be available next week)

Specifically, the usual community + electric business model, will use integral exchange to motivate the mother to share the desire, similar comments, PO photos can get points, and then go to the Mall in exchange for the corresponding small gifts. Excellent talk about the baby to join the figure + task plate, the "Daily task" placed in the first class entrance, sounded like a carefree brother practice class feeling, according to the mother's state, is the preparation of pregnancy or a few years old baby, will derive the corresponding animation effect. The mother can decorate the room or the baby according to the degree of task completion, and open other service and play.

Of course, the task itself is not to upgrade the blame, it is too much of a job, but similar to learn parenting knowledge, record the form of the state of the baby. In fact, there have been childcare applications doing similar things, such as the ABBA grandmother's parenting list is one, but the play is not very similar.

In the interview with founder Yu, she mentioned that it was also a game of socializing: because of the specificity of the mother group, such as a strong desire to share and a leap of communication, a new combination of play was derived. For example, the goddess Group in the previous picture is the incentive mechanism for mothers to organize a team to fight for rewards.

In addition to the game thinking of the individual community and social networking, between the electric business and the platform is by professional doctors settled in the way to connect, simply is the doctor recommended maintenance methods or treatment, you can find the corresponding products in the electricity quotient, of course, need to ensure that the product itself is formal and effective. Yu told 36 Krypton, gifted talk about the baby's electric dealers insist on self-employment and authorization, will not rely on this direction of profit.

And the Doctor group is divided into the production, women, children three subjects, more comprehensive, but gifted talk about the baby did not disclose how to obtain these certified doctors, just said, now promoted a full six months. As far as I understand it, it is very difficult to promote the offline doctors because:

1. High cost, good resources, preferably from the hospital from top to bottom, if a home run, you need more money incentives;

2. Doctors have a risk concern, do not want to recommend as a prescription, so more psychological burden;

3. Many famous obstetricians or pediatricians are older and rarely use smartphones or apps.

Yu says doctors care a lot about a pure and secure community, which helps to improve their stickiness later on.

Excellent talk about the baby behind the network a total of three products, the other two are the main female health assistant of aunt and focus on mental health services gifted talk psychology. Excellent talk net has received from the Blue Venture cast millions of Dollar Angel, as well as A1 and A2 round investment (uncertain investor). Its official to 36 Krypton revealed that after the recent completion of a new round of financing, the valuation reached 1 billion yuan.