Use the details to capture the user-Amoy web site operation that thing

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For a long time did not write something, writing skills basically quickly returned to the teacher. So at this time, or refresher, write about Amoy website operation of that thing.

Contact the Amoy Web site for more than a year, in the previous colleagues to organize weekly sharing meetings, but also more or less share some of their own operational experience. For example, the method of choosing a map (to large, white, to smile), such as joke Channel update (with dynamic, updated frequency to attract more attention), such as Cool station update (push, keep the best site) and so on. Said are more scattered, today to do a summary, and the need for child shoes together to study the content of the operation of the drip. Colleagues are welcome to make bricks to correct me some of the mistakes of the understanding.

One, the text follows the hot spot

Real-time News Why do you see more people? Why is du fu getting busy? Why is the most dazzling national wind popular? I think this is inseparable from the hot-spot effect. People follow the crowd, is people like lively, like fresh topics, so a closely followed the content of hot spots, is to attract users to browse and participate in the most effective way.

So, how to catch a hot spot? In fact, very simple, search engine popular search list, the hottest post of each major forum, the headline of each category, the search hot word of each big navigation, the hot topic of microblog, popular search ... Hot spots everywhere, these are netizens favorite and enthusiastic to participate in the hot spot.

How to use the hot content? Hot content can be used to talk about the conversation, in life and around everyone to share. Hot content can also be used to do the operation of the guidance, to know the information to share to more users. The Netizen has the resonance, naturally slowly recognizes your work.

Ii. Punctuation Han

Many times the appearance of punctuation often can play the role of finishing touches, an ordinary title, add a punctuation mark, immediately become vivid.

For example: A second-year primary school children to make sentences, directly came to a "Yesterday Uncle kissed my mother also kissed me", just by his father came back to see, as "Yesterday Uncle kissed my mother, also kissed Me", immediately made a divorce. In fact, the child to express means "Yesterday Uncle kissed me, my mother kissed Me".

A punctuation mark, which plays a major role in the sentence, is equally important in the title. The meaning of a title, after the punctuation, there will be very big changes.

Operation Example:

Http://www.tao123.com/shenghuo/xiaohua/index.html#4924 's title is "Ah, good elasticity ~", the "~" behind the symbol, can play the role of silent, dismissive, and even ridicule. Browse this joke of netizens, see such a title, also will quickly fall into the layout provided by the author, is "fraud".

Http://www.tao123.com/shenghuo/xiaohua/index.html#4913 's title is "What the hell is this?" If you don't add "!", do you think it's a question? Perhaps more than 80% of people will be a question. However, the exclamation point was added here, expressing surprise and curiosity. This draws the user's eye to come over.

Third, the picture decided to click

In the TAO website Beauty channel operation process, just on the line of a two months, the selection was once very strict. All pictures must strictly follow the "to big, white, to smile" This principle (because later advertising + traffic cooperation after the development, many partners insist to choose their own map, so now the figure, basically already 50% by the partner, and become less perfect).

Each user has a beauty, love and fresh demand in the inside. To turn on the computer is to find beauty, to find the comfort of the soul. In particular, the beauty channel users, they can not go to like the kind of bloody or black paint dark pictures. Look at the beauty, originally is to relax, release the pressure, see uncomfortable pictures, it is not equal to chronic suicide? Because it is said that every day to see beauty can prolong the life of many years.

So, how to choose a good picture, users like the picture? Here is a relatively large learning, written to estimate thousands of words, I will speak a little better.

1, the Gold Division point to the center of the left or the right place as the central composition, grabbed a picture of the golden point of division. This point to the user's visual feeling is the best;

2, appropriate to stay white every picture, have a focus, need to leave a part of the blank, so the whole picture looks like a graceful feeling. This is especially strict in calligraphy and painting.

3, the main color close to white white, give a person a sense of holiness, the mood of the relaxation effect is also very obvious. The homepage background, most is white, the white picture main color, can with the entire page seamless, looks comfortable;

4, the main character's Smile Beauty channel most of the beauty, will reveal a faint smile. The inspiration comes from the masterpiece: the Mona Lisa's smile. People want to see others smile at you, the image of the expectation even more;

5, dynamic attraction since the joke channel on the line of GIF thumbnail, click to turn the volume doubled several times, the overall flow also followed by the rise. As you can see, most users are attracted by this funny gif.

Four, speed decided to stay

Just to the joke channel thumbnail gif, the 12 picture robust all used a GIF, and do not pay attention to the size of the picture. Huge pages, slow loading speed, resulting in a lot of user's browser card dead, crash and so on frequently.

In the lesson, the thumbnail image to do interspersed with the operation, the entire page speed immediately increased a lot, PV has also increased. Further to the size of the thumbnail cut, the page speed has increased a lot. Page speed is faster, the user's stay time has been greatly improved.

V. The user is a fish

Dynamic things users like, and users of dynamic content, often updated content is more sensitive. Why Amoy URL of the contents of multiple modules to update two times a day, the weekend also at least every day to update it? The first reason, of course, is to ensure the timeliness of the content; the second reason is to ensure the dynamic nature of the content. After all, do the user sticky content, it is necessary to ensure that new goods every day.

The user is like a fish in the water, your content is a bait. If the bait is not fresh, the bait is not scented, the bait is motionless, then the fish will not notice, or notice that it will not be interested. In the weekend Update, I often encounter this kind of depressing things, to find news, found that a lot of stations on weekends are not how to update, not a few new content. Encountered this kind of thing, often feel very disappointed, to those website also had the aversion.

Conversely, if the content of a Web site is updated more frequently, can provide users with a regular fresh information, users will have a good opinion of a website, resulting in dependence. As a result, the site's stickiness is done.

Six, I am a user

As a small operation, all work is to provide users with what they are interested in. So, we have to stand in the user's perspective to think about the problem: what users need, how to provide the best content?

1, stand on the user's point of view: What I need to get online?

Between users and a website, there can be love at first sight! So in order to capture users and retain more users, we need to provide the content that users need. From the data report, from a variety of search results, from the operation of the observation, can be more quickly understand the needs of users. Although the data obtained does not fully satisfy most users, at least we understand the needs of most users. Some small users, we have to find another way to make up (such as targeted to provide a small amount of content, building characteristics such as the category).

2, understand what users need to get on the Internet, the next step is to organize the most valuable content available to users.

How to refine the essence of the content? We said, "I am a user," Imagine what you need most to be the essence of what you want to provide users with what they think the essence of content. But this way of pushing, but also unavoidably too subjective, how to do? It's easy to find the headlines for other sites. Each headline is an operation staff subjective push, if there are 10, 100 people subjectively pushed a content, that content is the user objective needs content!

Vii. relevance, extended reading

When you go to the supermarket and wait in line at the cashier's desk, do you find anything next to the cashier? Drinks, chewing gum, condoms ... Do you have?

In fact, there are a lot of mystery in the inside: first, these are necessities of life, on the cashier's side to facilitate the purchase of customers; second, with customers around a large circle, buy the main merchandise, at the cashier will also think about what not to buy, at this time, just extended the customer's shopping psychology; third, consumer surplus purchase desire, At the last node of the cashier, recommend the product to the customer.

Well, say so much, we apply to the operation of the work!

When browsing a website, users are often divided into purposeful browsing and non purposeful browsing. Targeted users, he will continue to browse the content you push to him for a longer period of time. As if to climb trees, climb from the trunk, often will climb several branches, to obtain the fruit they want. Therefore, the relevance of reading, extended reading, has played a very important role.

We can make it easy for users to continue to browse the content he needs, while extending the user's browsing requirements, three consumption of residual traffic, so that users get more content.

Apply to work, please see: http://www.tao123.com/shenghuo/changshi/detail.html?aid=314

Do you think it would be a good thing to put gum and condoms next to a supermarket at the checkout counter?

In short, the big place, small focus on the details of the work, the content of the operation will not be too difficult. The above seven points are some personal insights I've sorted out from the operations. The operation of the work is profound, personal insights are very limited, can only write so much. Everyone is welcome to criticize the brick and learn from each other.

Gao original article, reproduced please specify the source: http://blog.tao123.com/?p=556