Use the marketing strategy to recruit sales talents

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The battle for marketing talent has always been fierce competition, this is not limited to the marketing department of the Enterprise, but also includes the sales software providers, consulting firms, professional marketing organizations, start-ups, and so on, all of which need intelligent and competent marketing talent to help them fulfill their business objectives. So how do your business organizations attract the best people? Let the author with a modern marketing personnel thinking, tell the enterprise how to use the modern sales strategy and technology to complete the mission of marketing personnel recruitment.

1. Development of core position functions.

First, start by identifying the skills required by a modern marketing team, and then evaluate your employees and agent partners in different areas of responsibility. Webpower China's modernization of the marketing team the scope of the functions of the main areas of consideration include the following: 1) coding/programming; 2 copy; 3 data analysis; 4 mail marketing; 5) activity planning/creation; 6 graphic design; 7) sales leads management/nurturing; 8 mobile strategy; 9) paid search management; 10 Public relations; 11 Search engine optimization (SEO); 12) social media; 13 strategic planning; 14 video production/editing; 15 website management.

2. Define the candidate role model.

When you know about a candidate's profile, ask yourself:

1 What do they care about when studying career choices?

2 Where do they get information and resources?

3. What are their main concerns and problems?

4 What are their educational background and professional experience?

5 How do they evaluate the company?

6 What do they value and how do they make career decisions?

3. Adjust brand talent positioning.

Your organization should be seen as a career destination, not a stepping stone. Some of the essential to the enterprise of the nature of the professional, will be more cherish the opportunities given by enterprises and career development. Webpower China area in the recruitment of marketing management personnel, attaches great importance to its career development and the rapid growth of individuals, enterprises can only correctly measure and meet the staff spirit and material dual needs, in order to truly win the top professional marketing talents of all ages.

4. Create content focused on candidates.

Are you posting blog posts, e-books, photos, videos, and much more for job candidates? If not, then consider starting the implementation now. These content assets are one of the perfect ways to tell your job candidates about your business story and to keep your business interacting with potential employees.

5. Create a landing page that contains a summary information issue.

Instead of using standard online forms and job listings, use a landing page with a form to get the candidate directly, which should be connected to the back-end contact management system to keep each candidate's record updated. Below is a pr20/20 "career" page. This page has been constantly adjusting the format and fields to get a better understanding of candidates, and they will then establish contacts with the candidates who are actively contacting the business based on their own evaluation criteria.

6. Use behavioural based signals to score and subdivide candidates.

Once the candidate information has been collected, you can activate a candidate scoring system, similar to an enterprise's sales lead scoring system, in which more preferences and weights are given to specific skills, education, and experience that are critical to the position. In the case of enterprises without a special candidate scoring system, a similar approach can be used to conduct candidate evaluations.

But don't limit yourself to this. Lenovo to Webpower China in the mail marketing, through the user behavior monitoring and behavioral data analysis, as far as possible to understand the user's Eid digital identity panorama, in order to achieve personalized, accurate marketing for users. We can apply these marketing technologies to the recruiting process and use behavioural cues to influence the overall rating of candidates, such as whether they have browsed the about page? Did they click on the recommended reading link for the "career" page? Do they focus on social media accounts such as micro-letters and microblogs? In this way, The same can help the enterprise to finally select the most ideal and most suitable list of candidates.

7. Start the automated mail workflow.

You might think, automated mail can only be used in traditional retail, electrical business Enterprise mail Marketing, it is wrong, automated mail because of its behavior based on the high degree of automation, intelligence, to help enterprise marketing to save a lot of human resources, for talent recruitment, headhunting network, such as human resources industry enterprises or large and medium enterprises recruitment , and even any enterprise that attaches importance to talent is very useful. Use marketing technology to set up automatic mail to provide valuable resources to job candidates, and to monitor their commitment and interest, provide additional contact points, and ultimately achieve the goal of nurturing a career candidate.

Use enterprise-created content information in nurturing messages to focus on candidates. Then focus on opening and clicking, and make sure that you take these interactions into account in your scoring patterns.

Some of the best candidates that meet the obvious skills, education, and experience requirements of a business will grow to be experts in your business, but businesses also need to continue to improve their knowledge and capabilities and keep interacting with them.

By applying the marketing strategy and technology to the recruiting process, you will have a clear advantage over your organization's competition for top marketing talent.

Once you have found the ideal candidate for your marketing position, use Marketing automation to regularly arrange emails to remind them of the process of training and to recommend resources to continuously promote their knowledge and abilities during the next induction and training process. Learn more about using marketing strategies and technologies to recruit marketers, welcome to contact Webpower China or the author, and we will help you achieve more efficient marketing activities.