Use webmaster tools skillfully to do the website with the principle of SEO optimization

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When we do a good job on a website and feel that it has been optimized, we need to find more details to optimize with the following steps and tools:

① with the help of Baidu Webmaster Platform (http://zhanzhang.baidu.com/), Baidu Webmaster Tools have a "page optimization proposal" function, it can tell us, Baidu want our website to do what kind of improvement. Cut diagram:

You can see that I tested this station Baidu has almost no suggestion, the only one problem "reduce a request", this is because I installed Baidu statistics code, with the statistical icon is Baidu official, Baidu's server is very stable, almost will not drag your site open speed, So we can change the proposal.

② use Bing Webmaster Tools (Http://cn.bing.com/toolbox/webmaster), this tool than Baidu Webmaster tools to be more powerful, through the left side of the function menu can be seen.

As you can see, in the absence of any suggestions from Baidu (we ignore the suggestion of ' reducing the request once '), Bing's SEO analysis program gives three recommendations.

1 H1 Mark Missing, this is a better solution, add a pair of H1 tags on the site, H1 suggested only a pair, with more will disperse weight. Of course, if you are a comprehensive website, the theme is more pan, you can not add H1 tags, or h1 tag directly added to the logo, logo to do the link to the home page, get 2 points in the station add points.

2 The header of the page is missing this description. This I do not know what it means, the tool inside also did not explain, do not know is because my head area did not write keywords and descriptiond, Baidu has said, Descriptiond will not affect the site rankings, There are descriptiond will not give you the site to add points, no descriptiond will not buckle points. So if the header of the page is missing this description refers to the meaning of this layer, we can according to their own needs to choose whether the division to increase keywords and descriptiond, I choose here is not added.

3 The page is missing meta language information. It's strange here, you can see right I have made a statement to the language of the website (content-type:text/html:charset=utf-8>), but also was read normally, but still prompted the page missing meta language information, So I doubt whether my code to write specifications, I simply open the source of Baidu, copy its meta language information, the results are still prompted the page missing meta language information, so this should not be our site itself, so ignore this suggestion.

③ with the help of Google Webmaster Tools (http://www.google.com/webmasters/tools), here I do not introduce more, the method and the previous similar, we just according to the advice given by the tool to do targeted optimization.

Summary: We need three tools to use, is because the working principle of the major search engines and algorithms roughly the same, but there are a little different, we made the site, not just to get a good ranking in Baidu, our aim should be in the major search engines have a good performance, like our website, Must be compatible with all major browsers. Through these tools can help us find a lot of details of the problem, can let us learn a lot of things.

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