Used car industry pain point: low efficiency and high cost

Absrtact: December 9 News, car easy to beat co-founder Cai in Billion Power network hosted the ninth China Online retail conference said, when the internet comes, no industry can not touch, no pain point can not touch. He thinks that a pain point

December 9 News, the car Yi-Pat co-founder Cai in the Billion Bang Power network hosted the "ninth China online retail annual meeting," said, when the internet comes, no industry can not touch, no pain point can not touch. He believes that a painful point of the industry to have the opportunity, the Tao Magic device, the device is More.

"Don't use tactical diligence to make up your strategic laziness, think more about ' Tao ', especially the advent of the internet today," Cai revealed, speaking to a lot of professionals in the Automotive field: You may not even know where your Grave digger is!

"The first two years of traffic are very hot, because the rise of cars may make them more promising, but not for two years." Cai explained that because of the advent of the drop-by-taxi software, the main audience for the traffic broadcast-the taxi driver-was more focused on picking up a single grab. "So in this age, you don't know who killed you!" ”

When it comes to used cars, Cai that, compared to new cars, second-hand car cost-effective, low depreciation rate, and adequate accessories, the choice of large. But consumers will still have a lot of concerns when choosing used cars: Whether the sellers are trustworthy, whether the vehicles have been out of the accident, the quality assurance and so on.

"Used cars can not be as standardized as the new car, so the information between the buyers and sellers is difficult to symmetrical, at the same time, the transaction efficiency is low, the middle cost is high, the vehicle parking cost is high, these causes the consumer in the consuming process very cumbersome." Cai that these are the pain points of the entire industry, and the key to solving the pain point is offline (offline).

"Therefore, the car easy to beat first built a service network, and made the quality of the test commitment, and the entire testing team has been improving." "Cai Introduction, to next year, the car easy to beat the testing team will reach more than 1000 people, and these are for the offline construction."

In Cai's view, it is this line of construction, in order to allow consumers online consumption of all services are at a glance, to achieve information symmetry. At the same time, the offline port also for the service provider's intervention increased the likelihood, the consumer may choose the higher cost service provider according to the need, enhances the transaction efficiency.