User action track design miscellaneous thoughts

The recent controversy over whether LBS has a bubble comes one after another, especially on the Color model questioning, and even came out some domestic LBS companies based on Foursquare sign-in model to large-scale layoffs. Undoubtedly, LBS is one of the basic application of the entire mobile Internet, LBS business model is still in the exploratory period. No matter how many models of Foursquare, Color, Kuipp now do not fly, how many of the foam composition, does not mean that LBS itself does not have a bright future, of course, the success of LBS certainly not only relies on sign in the next, flexible social, Q & A and several other simple mode.

In the LBS application, the product design for the user's motion trajectory is a topic worth exploring in depth. Mining the motion trajectory data of the user can derive a number of interesting applications and imagine a wonderful application scenario:

According to the user's existing action track data to make personalized recommendations to users, like-minded friends, food, places, activities, etc .; sports enthusiasts use GPS devices to record their own movement routes, GPS data contains altitude, speed of movement , Acceleration and other specialized data, can help sports enthusiasts to improve their sports level; travel enthusiasts will be their travel path to share with friends and relatives; according to many tourists motion track data automatically make the best travel route recommended; parents to monitor children's activities Range, the boss used to monitor employee work routes and so on;

This is why Apple and Google are also interested in the trajectory of users' action (iPhone, Android can burst the track of the user's record). Of course, all the wonderful application scenarios are based on the premise of not violating user privacy.

The current user trajectory records of products can be broadly divided into several categories:

1), based on the independent device GPS track recorder and related services, such devices recorded user trajectory is continuous. Related products include a-trip.com, foooooot.com and more

2), based on smart phone client's GPS recorder and related services, such client records user trajectory is consistent, the relevant clients include MotionX, Mapmyrun, RunKeeper, GPS Kit, Trip-journal, NIKE + GPS for iphone and so on

3), based on the LBS application of the smart phone client, such clients concatenate points into user trails through user sign-in and the like, the user trails are not consistent

Some thoughts on the user's trajectory design:

1, the user movement trajectory product design main ideas

User trajectory is only manifestation and carrier, the core value lies in what the user sees, hears and thinks. In most scenarios, user trajectories can be outlined by several key locations, and there is no need to continuously and consistently record the entire process. Behavior in the user's motion trajectory is a combination of a series of fragmentation behaviors. The record for fragmentation behavior can be in the form of microblogging, photographing, question answering, sign-in, interactive games and the like. For the user's fragmentation behavior, it needs to have meaning and value under certain theme scenes. The topic scenes can be topics, trips, activities and the like. 5W1H: When, Where, Who, What, Why, How. 2, the user action trajectory Product design to solve the main problems how to help users move the wonderful moments recorded in the process. How to help record the user's travel process concatenated into a journey, a topic, a journey, a period of memory. How to help users to travel, travel to share with friends and form an interaction. How to allow users to be alone in their own itinerary, the journey into a group of people's journey. How to make good use of the characteristics of user behavior fragmentation. 3, the user action trajectory The main elements of product design Time Location / location People microblogging Photo Journey / Trip Topic Q & A event / event sharing Sign personalized polygamy Comments and so on 4, the user trajectory Some fragmented thinking

Discontinuities and fragmentation of behavior are the main features of most mobile Internet applications. Therefore, it is not the best design way to continuously record and record the user's motion track through the GPS recorder. There are several main reasons: Standby time, user behavior fragmentation, the trajectory must have the corresponding theme to give meaning. How to use the user's fragmented action record to form a complete trajectory is the product design most need to consider.

Fragmented behavior to form the trajectory of action, the core issue is actually a unified theme of these fragmented content concatenated. This unified theme can be a journey, a journey, a topic, a question, an event and so on. Design time can follow 5W1H, material can include microblogging, photo, sign, comment, vote, question and answer, past events (through time), the current hot spots, surrounding, topics

For example, the travel track, the life track of a city, the track of an activity, etc. The demand scenarios and product design ideas of different types of tracks are different. Not all scenarios need to record the trajectories of users, but in some applications, user trajectories are still valuable for enhancing user stickiness. Where is the best design pattern?

Product design on the user's trajectory of action, free to continue thinking.

Source: http://www.yeeach.com