User behavior analysis in social media how to do microblogging marketing

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Is the user behavior more elusive or regularly found in Bohai data? Does the data reflect the real situation? What is data collation and what is data analysis? are companies confused when they see data? @ Enterprise Micro Blog Assistant Invitation @ Liu De to the Enterprise micro-blog Everyone talk about, Share with you how to analyze user behavior on social media.

What does data mining mean for social media?

What is the effect of analyzing data, and how do we rely on data to do more?

The real data is the most basic staff of marketing, which is equivalent to the military significance of the PLA.

How can you effectively mine data, rather than stay on the finishing surface?

I told my students that I did not freely and casually play for more than 8 months on Weibo, don't talk about analysis, don't talk about digging. Excavation must be based on the experience, the mass data trap too much. The surface of the direct use of it to organize, it is impossible to reach the consumer insight.

What degree can be called data mining, data mining should be able to achieve what purpose.

Data collation is the most basic display of data processing, data mining is the data formed by the user Law analysis. The basic purpose of data mining is to understand consumers and to better satisfy consumers. Data collation is a list, data mining is the discovery of knowledge.

Network research and social media complement each other

How can market research, especially network research and social media, be effectively combined?

First, the number of people to guide the accurate identification of the characteristics of the population, can make network research and social media complement each other, social media can play a similar role in network research, but can not be replaced; third, market research companies should pay close attention to people's life form and consumption behavior of the network.

What is a better framework or model for analyzing user behavior in social media?

Trend construction--ethnic exploration--life form--large data validation.

How to do microblogging marketing

In the age of social media marketing, some people say "content is king", also have voice "channel is King". How should the two be combined, and where should the enterprise go?

For Weibo, content is the premise and the core, always the content of the king. The channel is only because now we are too concerned about the appearance of such a forwarding volume, and is a lot of attention. In fact, the channel of precision, not the amount of forwarding can be resolved. A micro-broad, bringing large forwarding volume, with the effect of marketing is not directly related.

For small and medium sized enterprises, how to attract more effective fans without directly tweeting their products?

Really care about your customers! Remember that there was a drug that wrote "Monday" "Tuesday" on the back tablet ... "Sunday". Old people to take medicine easy to forget, have this can know that day eat no medicine. This kind of care is cut to the heart.

How do business-to-business companies use microblogs to do their KOL cooperation is the only way out?

There are many ways of marketing, and the concept of "key opinion leaders" is debatable. Although many activities are online marketing, online work, but the real marketing effect should be to detect those from the heart of the natural state of the forwarding. Opinion leaders exist in only one small group. Although it can bring rapid growth of the forwarding volume, the effect has not been confirmed.

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