User behavior logic in social applications

A social product of the success of the user in the psychological changes in the must be able to accurately grasp , which inexplicable hot applications behind the hidden what?

The user's behavior logic in the social network can reflect the user personally, in the social network individuality characteristic, actually is the user's true individuality, if can grasp the user's behavior logic accurately, then will help you to make the social function which conforms to the populace user. I'll explain my point of view on a few simple user behaviors.

1. Different social roles in different social applications

Each of us is no exception, in different social situations, playing different social roles, there will be different manifestations, this is a social effect, even if the map to social networks, whether in your microblog, micro-letter, QQ, everyone, you play a different role, pay attention to your own various social applications, Each time you open it, it must be a different intention, and the original intention of getting information and producing content will vary. Some people would say, how do I explain how some of my friends are updating the same content in different social applications? Don't forget, getting social information and user-generated content is two behaviors, and maybe he has different social intentions at the stage of acquiring.

That's what I'm shouting for the young, "Mom and dad are here, This application I don't need "the explanation of the phenomenon, in addition to the legacy of the rebellious heart of adolescence, the intention to take different attitudes and behavior to attract attention and social identity, a single public social application will be in the real society under different circumstances of social relations height overlap in a social scene, it is inevitable that people feel "Privacy" has not, in different occasions to play different social roles, naturally there are different language behavior norms, a parent in front of docile and pleasant role how can tolerate guest appearance into a friend of foul language Huchihaihe role.

From this perspective to analyze some of the old social applications, even if we log in often, we will never update the content, because social applications such as QQ are too early, from family friends social scene to working relationship scene, social relationship is too bloated, not a good platform for self-expression, Or you should focus on instant messaging. As the micro-letter to the mobile phone address book and QQ Friends of the chain have been transplanted into their own social relationships, even in the circle of friends can be set to update the scope of visible groups, compared to this in the downstream manual add range, I would rather have a beginning to end is a social scene application.

2, self "privacy" to protect and spy on others "privacy"

Why do I have to put quotes on privacy? Because in social networks, our own public privacy cannot be purely meaningful. First of all, your friends will live on their own life or upload dozens of photos a day, humans are social animals, social instincts are divided into two levels: the first level to seek community recognition, psychology that, " "Love to Others" is a kind of inner need to be paid attention to the performance of affirmation, it is likely that something is not often in their own need to be recognized, this is a situation.

Another is the ability of an individual to display in a circle, gain support and respect or have to be praised, triggered after the human 2nd class gregarious instinct is activated to seek the domination of the group, a popular understanding is that I a poor cock silk today borrow a friend a car to open, and then blueprint a few to show off to others, Or maybe I am born with a natural self to get the group's praise of beauty and then build up the confidence of group domination. So why are you not updating your social network all the year round, or deleting old social information? But do you have to brush your social dynamics every day to pry into other people's "privacy"? This is also the performance of social instinct: fear of the group of blame, rejection, you are not a state of the same time will be pondered, When a friend sees it, he will accuse or mutter about you. And then think twice about it or not.

You'll only be able to spit on something in a limited social setting that you can accommodate, to seek the support of social networks for your emotional needs and communication, and that's what I'm saying, we need a specific social scene to do certain roles, but some people don't shy out of any place. As I said at the beginning of the social network of the personality characteristics, but also reflects the user's true personality, vary, I can accommodate the social scene is relatively coarse. Again, why do I like to pry into other people's "privacy", among friends, especially celebrities, according to Freud's point of view, people's private prying desire, from childhood, from his own life and origin of curiosity. In fact, or instinct, is the normal desire in the subconscious, social level and moral constraints on the show we constantly brush the sense of existence, and constantly look at others dynamic phenomenon.

3, these applications actually fire

In the social network, the demon Diffuse camera fire for some time, face Meng also fire, in fact, many players are to spell out the image of the approximate friend, and then spread to friends to get friend point praise. Like 2048 and Flappy Bird, I think it is the user's rebellious attitude.

Psychologist Feni Beck had done an experiment in which the men's toilets were hung with graffiti-forbidden brands. One caveat: "No scribbling", and another in a relatively subdued tone: "Please do not scribble." Then investigate the number of graffiti in Shino's bathroom. As a result, the "no scribbling" brand of toilets was scrawled more seriously. This kind of heart-abusing game is to use the user's rebellious heart.

But that's probably what started out as an inducement, an application of the attribute to meet the preferences of a certain group of people, but such an APP out of the social network may not be able to achieve the current effect, because the public social conformity, 10% of the effect of the APP's own attributes, the remaining 90% are the social herd in the mind, this everyone play, I'll try. including many applications that test EQ IQ are not significant in nature, mainly because of the user's social interaction and conformity, but they have the same attribute in the social network is simple.

dependent on the social network, how to touch the needs of the public psychology is to do an application of the premise.