User expectations need to be controlled

For product operations, at the product level, we can not control him, sometimes we need to compromise and concessions. But at the user level, we have more space to play and more things to do. Many of the following examples are around Apple, and there is no denying that he did the best he could to control the user, creating an apple religion. Have to admire!

If a prop is worth 1 bucks, let the user think he's worth 2 bucks.

Not everything can deceive the user's glasses, only those users who cannot measure their true value, or can bring some added value to the user.

Advertising: Sometimes we have to learn advertisers, with exaggerated advertising words, strong contrast, or even to belittle competitors to elevate themselves, to bring their own halo.

Manufacturing scarcity: Limited, limited, holiday souvenirs, version of souvenirs and other ways, so that users feel missed after what will be lost.

Pricing (positioning): When you give a new thing a baffling pricing, the user will inexplicably feel good about him. (Not suitable for everyday consumable items that are easy to calculate value)

You start hanging out when you're not listed.

This aspect does the best apple, every day someone is talking about his new product, he will deliberately have the rhythm of revealing something to everyone, but never feed, even after the product listing, will control the quantity, let everyone hold the mentality of Rob.

Visual Impact: It is not difficult to find, the most discussed topic is the new product of the strange, all kinds of ideas, and leaked design drawings. Pictures and videos are more contagious and impulsive than words. So use pictures and videos to do the notice and the secret.

Subversion, the concept: The iphone is a subversion, he redefined the mobile phone; FaceTime is also a subversion, he let communication have a new experience; icloud is the concept, may be in the user experience than FaceTime come directly, but the concept of avantgarde still let him earn a lot of eyeballs. Describing new things as a wreck, a cutting-edge thing, can undoubtedly give new products a veil of mystery, more attractive.

Encourage users to evaluate their products

Videos and pictures and stories about Apple are everywhere on the web. The apple accompaniment, the Apple spoof, even the destruction of the apple. Take Apple out to say things seem to have become a trend, rarely see someone take a Samsung out to show off video. The premise of encouraging user evaluation must be that the product is good enough to be praised and worth spreading. If the product is not worth showing off, then let the user out to dazzle their own cattle b props or other users have an impact.

Flashy props: No matter good or bad products, there are always some worthy to take out the dazzling props, so that the top of the pyramid users out of the dazzling, other people out of envy, let them find the gap, a pursuit. This behavior is done spontaneously by the user, and all we have to do is get the user posted on the open platform, integrate them, let others know that there are a lot of people who have these things, so that they feel as if the people who have these things have become public, they are like a small crowd.

Dazzle Product: If the product is confident enough, also can encourage the player to take out the dazzle, the long-term insistence may produce a batch of similar "Apple believer" the same fan.

Attach 3 Important notes:

1, do not exaggerate too much, otherwise when the user experience will produce a big gap, it is easy to provoke infamy. Packaging and advertising should be appropriate

2, the more difficult to measure the value, the more appropriate to control the user's expectations, if it is standardized or easily measurable things will not need to control or control

3, do a good job before packaging, the first good products, high-quality products and services can withstand the training, or it will be as tragic as Leonardo da Vinci