User experience: 10 common mistakes in website design

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No matter when, I will with the company from the network over the user chat, asked the next they, why chose us. Generally they are through the search engine, but the most popular keywords almost 10 have Baidu bid promotion, our company's website in the promotion of the first, but for them can not understand this. They said, casually point to the first page of several stations, some too disorderly to see, some have no contact, and some are the customer service after the addition of people, screening down on the choice of our company.

These seemingly simple, seems to have nothing to do with SEO, but with the company's performance and customer conversion rate is closely related, I collected some resources on the network, user experience degree in the site construction is easy to make mistakes, share.

One, the site should be clear, with a look at the function of what you know is what, otherwise the customer jump rate will be very large, jump rate directly affect Baidu's user experience analysis, the ranking also changes. Most people have no patience to study carefully. Include text size, color coordination, whether new windows open links, use illegible fancy fonts, and more.

Second: Do not need to force users to register, do not put any resources need to register, mandatory registration just leave a zombie ID bale, but also make users disgusted.

Three: Don't use too much flashy stuff: flash, background music, messy pictures. Many companies love Flash, but considering the speed of the load problem, can avoid flash to avoid. Mention background music, have to say, if must use, that lets the user turn on the music switch manually, 80% of users do not like to open a Web page when playing music automatically.

Four: Use text navigation as far as possible, navigation as far as possible, if the link to open a PDF file, we must do the appropriate measures, do not let the user's Web card died there. Change the color of visited links.

Five: Do not enter the site when the user, one after another choice, such as open one after another package to see the things inside, I just want to see content as soon as possible!

Six: Do not underline the ordinary text, I think you must have such experience, see underlined text always want to point open, if can not point open, try not to deceive users.

Seven: Prohibit the use of horizontal scroll bar, vertical acceptable.

Eight: The picture as far as possible add alt attribute, to SEO, has the benefit, also has the benefit to the user, avoids the flash map as far as possible, unless you are fond of non-mainstream.

Nine: The website is best with search function, for the search function of massive information.

Ten: The website must leave the contact way, especially below the website position, the contact method is after the website important communication tool, including the telephone, the mailbox, the timely communication tool and so on.

This article original Yi Yanqing blog www.renyanqing.com reprint please famous