User experience and SEO how to choose to focus on technology or users

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Green outfit recently read a Lou article "row first is the user, not technology", the article is very good, from a practical point of view and the user is all the truth. Although the user supreme is absolutely right, but this should be based on the site and functional planning to specific analysis, and sometimes do the site is not the user, but conversion rate. Once the site is positioned as a traffic station, technology will become more than the user's lead, because it is only as a relay, through the SEO means to allow more users to visit, and guide its arrival to the final destination, such as Navigation station, Taobao Guest, promotion stations, advertising stations and so on.

First of all, why do we value the user experience? Because the site is good for users to read, whether it is conducive to users to find the information they need, is the site can obtain loyal users of the absolute factor, that is, the so-called repeat customers. However, all the user experience is built on the premise that the user has already come! If no one has come, what about the user experience?

So when we decide that the site is focused on users or technology, you must first give your site a good positioning: We do is the brand, or new product promotion, is a celebrity, or anonymous person's personal promotion, and we also want to analyze the function of the site: we want to visit the volume or repeat customers; is the entertainment station, It is an informational station, a picture station, a text station, etc.

If we are the brand, is a celebrity, naturally do not need technology also someone search, user experience becomes our most important. But for new products, personal promotion, although the user experience is still important, but not our absolute focus, as long as the basic should be in place. Our focus is on how to get more users to find us and discover our existence. Technical promotion first went up, and reached a certain steady flow, we can say, we should pay attention to the user experience, because the bounce rate for SEO theory, is also a very important factor in the rankings. However, the meaning of green outfit is not to say that the early do not pay attention to the user experience, but as long as the basic position is good, no need to be picky to spend time every day to consider the idea of the user, wait until the exposure rate and the relative stability of the volume, then to do these details of If there are no users, how can we consider? What to refer to? How can we know what the user experience is good or not?

So, green outfit feel the technology and user experience is 2 things, the same. The user experience is very important, but the internal structure of the Web page is not good, seo some kungfu did not do, resulting in no traffic, no user will not experience. For a site, SEO and many other promotional models, just as a tool to obtain traffic, but more powerful than other tools. Users on a site, can be called lifeline, but we can not deny that SEO can help the site more easily to obtain the source of life.

The two actually do not conflict, not to say that SEO good, the user experience will be bad, also can not say that the user experience is very good, ranking can surpass technology. Two modes of traffic from different sources, SEO added new search volume, and the user experience to help you get more repeat customers. And any SEO is also based on the user search experience, which is why the SEO is now advocated white hat SEO and eliminate the reason for the SEO black hat, the technology is based on the user experience. So I have to correct the words of the Pine pine: "The first is the user, and technology can better reflect the user experience!"

Maybe the green outfit is incoherent, but what we need to know is:

The user experience in fact and technology are not contradictory, but some do seo black hat people, just to rank and ignore the user experience. Now is the era of SEO white hat, so all the technology is for the user experience and service. The technology and user experience can also be seen as two steps in the same context, like a restaurant where technology is a waiter or a leaflet, and the customer enters the door; The user experience is like a restaurant meal, and the experience is good or not. With only 2 people in place, we can talk about a full user experience.

Therefore, the green outfit person draws the final conclusion: the technology belongs to the user experience, and serves the user experience!

Author information: Green outfit, Yong Sheng Stainless steel (www.yongshengbxg.com) operations director. Welcome to Peer exchange and SEM discussion qq:200802620