User Experience exists everywhere

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At home in the weekend to tidy up the room, turned out an old mobile phone, can not help but let people think of this era of user experience problem. And now want to use this topic to write about the user experience of the article.

Baidu recently came out of this drop-down URL, not only in the description of the importance of the brand, but also more important is user-friendly. When users search for a brand Word will appear Drop-down site, if users want to enter the site can be directly entered, eliminating the search for another step.

Of course, not only is the network on the promotion of user experience, even in life there is no user experience as a priority. Take the mobile phone as an example, why now users will choose Huawei, millet and other smart phones. The reason analysis is as follows:

First, the appearance of the interface design (for example, Nokia)

before:

Right now:

In contrast, the previous mobile phone looked bulky, not beautiful; now the mobile phone not only looks more beautiful, but also looks lighter, especially for female friends, choose a mobile phone beautiful lightness is also placed in front. and into the Web browsing mode, the screen looks too small, it does not look like the phone is now comfortable. Nokia, for example, is mainly because Nokia mostly uses the Symbian system, also can receive wireless, download micro-letter, and the current popular from the media does not conflict. But still so many users abandon it, I think part of the reason is its appearance, and its use is convenient.

Second, the use of inconvenient

Some people may still be used to the keyboard type, but the straight touch is obviously more convenient, and then, the previous mobile phone to use an application needs to enter the function sheet-the application to find and use, and now the smartphone can only be found on the mobile desktop, but also can be used to pull the main interface.

Third, can not be installed from the media, such as micro-letter

The author, before buying a new mobile phone has not thought about how many functions, just want to round the previous want a clamshell mobile phone desire, so resolutely bought a beautiful cute mobile phone. However, soon after this regret, because there is no way to install micro-letter, is to install a micro-blog, browsing is also very inconvenient to use.

From these three points can be summed up, the current user experience, not only visually and use.

Another example illustrates:

99 Health Network held micro-letter activities, the first to hold a question and answer, fans only need to reply can (trophy cups, mobile power); The second is the micro-Community Blueprint (the prize is a Bluetooth speaker, mobile power, computer shoulder bag). Originally thought the prize may attract the fan to come to attend, but compared to the first time, the second time really is very few people. This activity also illustrates the point that users simply want to be simple.

There is a life of "customer is God", all users as the center.

Finally just want to explain, whether you are doing product design, or attract people flow, or site optimization, all need to visually good-looking, simple operation, the use of convenience.

This article by Shenyang Armed Police Hospital http://yyk.99.com.cn/huanggu/83264/original, reprint please specify.