User experience is about marketing effects website promotion needs homeopathy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Everything seems to be immersed in the excitement of the Spring Festival, but the search engine has opened a modest joke. First, Baidu significantly updated the site, so many of the site rankings disorderly, anxious among the unknown. Then Google also carried out an algorithm update, with the ranking floating with the change of PR, many sites of the PR value appears to decline. The most painful estimate or grassroots webmaster, as well as to optimize the site for the main business of some network companies. Because through this algorithm and ranking change, we do not seem to find its previous rules, the most typical performance is part of the top of the site in terms of content and links do not have the advantage. Everything seems to be confused and all in the expected, "content is king link for Emperor", search engine and network marketing quietly into the user experience era.

Website optimization is just a tool, not an end

What does it mean to be ranked well in the past? It means you can get a lot of traffic and get more marketing opportunities. Even now, this rule has never changed, just a little bit of new change. One of the performance is that the enterprise Search engine promotion site marketing costs more and more high, but the marketing effect has been declining. Apart from the competitive factors leading to a single click costs rising, the author found that the invalid click (that is, the user through the promotion of the link to open the site immediately after leaving, no real help to the marketing of the Click) has been a major factor in the promotion of high costs. The author further analysis found that the site is not to force the main factor that causes invalid clicks, although many website propaganda is the marketing type, but actually is not so.

For many network companies, the construction of marketing web sites is just a gimmick. Because the marketing site is to meet the needs of the current customer, who do not want to do their own site with marketing functions? Even many companies believe that the most fundamental function of the marketing Web site is to be ranked on the search engine on the front, popular saying is the site optimization. This understanding is not only one-sided, but also wrong. The author's point of view is that website optimization is just a tool to win users is the fundamental. The author noted that many sites in order to rank, the entire article is false original articles, the page design unsightly. Doing so may get a good ranking, but not a successful website, let alone an ideal marketing effect.

Second, the user experience is related to marketing, should be doubly attentive

Why many websites on the promotion, will appear invalid click? Of course, there are competitors, but the most important is the site does not give force. The author analyzes that the slow loading speed of the website and the design of the website and the lack of user experience are all important aspects. In all of the invalid clicks, roughly divided into the following situations, one is the link did not reach the site was closed, which is mostly due to malicious clicks, the slow speed of the server load caused. In the second case, the site opens but stays on the front page for only a few seconds, and does not go deep to the site. This is mainly because the website design is rough, or the content of the website is not worth.

Theoretically, there is no traffic that produces a marketing effect, which is invalid. The display of the situation is that many small and medium-sized companies only value promotion, and constantly in the Web site to promote a huge investment, but neglected the importance of the site. This is not uncommon in small and medium-sized company website Construction, spend hundreds of yuan to do a template site and then crazy to do the promotion, but also complained that the site promotion has no effect. And those who are familiar with the network marketing of some enterprises, but to improve the flow rate of conversion for the direction of efforts, and constantly in the website and marketing user experience, and achieved good marketing results. How can you do a good job of website user experience? I think the need from three aspects of the foot Kung fu: one is the site planning, the second is to focus on the details of the site, the third is in the Network marketing scientific input.

Third, the social network first clue, need to insight into the opportunity

More carefully will find that many of the site's Baidu snapshot behind a thumb-thumbs small Hand, the larger the number of the following shows that the site more popular users. In fact, Baidu is not the original, Tencent search has been a previous step to launch, but its limited market share has not attracted enough attention. But anyway, are sending a signal, the user's feeling has been more and more by the search engine attention. To be realistic, search engines are post-aware, and sales behind search engines are also based on the results of Web sites being collected by social networks or shared by social networks. The writer also notes that there is a keyword tag function in the microblog, and it can be defined by itself. The purpose of this label is to facilitate the user search, in the microblogging is favored now, who can guarantee that will not lead the new trend of network marketing?

What is the concept of social networking? Perhaps in a few years, when the social network is widely accepted and applied, for example, who wants to do a website, in micro-blog to send a demand, there may be a short time after a lot of people to recommend. Of course, this recommendation may not be from the real operation of people, can be automatically invoked through the program language, like the first search engine. The real success of network marketing is to win in the future, I think for the competition is still inferior to some enterprises, perhaps this is an opportunity. It's just not clear how the future of microblogging applications will be commercialized, but it's always a way to win the future, and when the social network is beginning to emerge, be sure to get an insight into the opportunities and take chances.

Millet mobile phone lei a word worth thinking "standing in the Tuyere, is a pig can also fly in the wind!" "in which direction is the network marketing wind blowing?" When we talk about the user first, the traditional website construction content for the king, website optimization links for the emperor's ideas or really outdated. Isn't there someone who has proposed the concept of Web site Optimization 3.0? The search engine is constantly changing the algorithm seems to be revealing some information, the era of user experience has come. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) that the importance of user experience should first start from the details, can be the ultimate in the details of the people, if the homeopathy and for, successful win in the future is already inevitable.