User experience is bridging SE and SEM

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December 1, 2009, a lot of internet attention Baidu Phoenix Nest system finally online. Baidu Search keyword returned from the results page to see, with the previous changes are not big. The main performance in the number of keyword bidding rankings decreased, while the left side of the head and tail is modeled on Google's advertising promotion model.

From the Webmaster QQ Group and Community Forum discussion of the situation, was Baidu K station a lot. But thankfully, I took over from Guangzhou Yong-Fu technology company dozens of of good customer sites, did not find a K.

From the station by K, the basic can be divided into two categories:

A basic can be concluded as "spam site", the quality of the site itself is not high, so a few pages there. The reason why people use search engines is to find the information they want. And SE itself, must be to provide quality information for the users. Why Google in the Chinese search market has been unable to surpass Baidu, because Baidu is more accurate (and other reasons, of course), from this point, in the search engine market, who provides more accurate search results, who have more loyal user base. In turn, if your site itself is not high quality, and how to get a good ranking in the search engine?

The other is SEO optimization over, violating the search engine's natural ranking rules. SE is not omnipotent, is composed of different models and many algorithms, and you in order to get a good ranking to drill this loophole, the final result is no doubt, the result must be K.

From the two point of view, Baidu is now more and more attention to the user experience. This is also most consistent with the need for a search person. User search for what, through the search engine returned to find their main information, rather than a few simply in order to pursue the flow of several single pages, above nothing, or simply the whole screen of the whole screen ads.

Therefore, from the adjustment of Baidu, SEO must first pay attention to the quality of the site itself and the user experience. Because the user experience is bridging SE and SEM bridge.

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