User experience is the link between search and conversion rate?

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The user experience is now the hot topic in the Internet, which is mainly caused by the trend of social Internet. In the 360 browser did not put forward the user center, the domestic large search engine but did not pay attention to this, but too much attention to commercial lines. from which, to ingest huge benefits. And this, but also search and Sogou searches did not quickly grow up the main points. The core thought of Taoism: people-oriented. If you can quickly grasp, and apply to the actual. Progressive development, it is bound to achieve certain results. This topic is mainly about the content of user experience, search, conversion rate of three elements.

The importance of user experience, through the search and conversion rate of these two points, can reflect its role. It is divided into two levels, as follows:

Level One: Search. Today's search database is being cleaned up, effectively removing some useless or illegal information content. The advocates of this point are 360 browsers. The database is the general center of all content, the user's retrieval, the feedback received. is through the input-judgment-retrieval-feedback, four processes completed. After all, the database is also considered to be involved, not as many levels of human argument. The main gist is: Users fill in the keywords, will be based on their matching, to do feedback.

When the search in the domestic emerging, people's consciousness is still low. Just blindly to increase the amount of information to meet the needs of the database capacity, to facilitate the user to retrieve messages can be found. But today's search database is a huge amount of information, with all sorts of jagged pieces of info. The feedback retrieved is useless. This is a potential injury to the user. And today's users, the search for the high demand. The content of the information needed is authentic and useful. Therefore, the search should also pay attention to user needs, otherwise the number of users will gradually lose.

Level Two: conversion rate. Is the site's fundamental need to measure the standard elements. And how to improve the conversion rate of the website? This is the problem before the website operator. Conversion rate is realized through the user access, gradually transformed. Is there a reason for users to consume the website? This is very important and it is not possible to make any available money. Therefore, whether the site conversion rate can be improved, the key factor is the user experience whether there is.

Summary: From the level of search and conversion rate, both involve users, and is one of the key points. And between the two is a kind of relationship between the pros and cons of the embodiment. So, it can be said that user experience is the link between search and conversion rate. How to embody, how to guide and so on, the specific design points are different, need clear positioning points!

(source URL: http://blog.sina.com.cn/u/1770315455)