User experience optimization scheme of medical image station

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In the increasingly competitive medical industry today, the overall image of the site is critical, the site image directly reflects whether the medical unit is responsible for the user, the consultant is responsible for, whether to stand in the patient's perspective to think about the problem, so, a good medical website or a professional medical website will always stand in the patient's point of view. The excellent medical website not only can let the user come to the consultation more can let the user the first time feel warm and steadfast. Based on the above reasons for the ear-nose-Throat Hospital image Station I will focus on the user experience through three major points to optimize, first, site analysis and positioning, second, the overall site optimization, third, web site data monitoring.

Site analysis and positioning

Otolaryngology Hospital is a state-level advanced medical unit, so the first need to suddenly site is a first-class unit characteristics, need to highlight the atmosphere of the hospital side. Secondly, we need to give users a clear and natural feeling, can not let users feel too heavy in the medical industry site breath, which will lead to users dull and fear of the mentality, need to detail the hospital information and the hospital received the rewards to tell users that our medical units strong and authoritative to attract patients counseling. Then need to be included in the hospital all medical items, user-friendly view and timely consultation, and need to explain its etiology and symptoms, so that patients can clearly know what kind of disease they are, convenient for patients to consult and see a doctor, greatly improve the user conversion rate. In addition, we need to introduce the professional information of each medical project in the field of expertise and treatment of successful cases, can give patients a reliable and trusted psychological guidance user counseling. In addition, we need to list the advanced equipment and medical instruments used in hospital, high-end equipment can let patients feel at ease, reduce the pain of medical treatment, the general patients like High-tech medical equipment, the reason is to recover quickly, less pain and more like with the treatment of the effect, so advanced medical equipment to allow users to be assured, thereby increasing the consultation probability.

Ear nose and Throat Hospital from the name of the hospital can be seen as the treatment of ear, nose and throat, such as facial features hospital, specifically for the head of the organ for medical treatment, so the object should be those ear nose and throat disease patients, because of this, the site content as far as possible to conform to facial content, whether the news content or medical information should be around the ears and nose throat content to start writing, In addition, the knowledge content of the site can be divided into children, youth, middle-aged, elderly categories, such as a number of classifications, clear and convenient for users to view.

Second, the overall optimization of the website

Site analysis and positioning after the site to do a full range of user experience optimization, which is the most important, for the ear and throat image station I want from the whole to the local, from the User Experience system optimization, the following suggestions for modification.

Overall optimization:

1) Modification: Seize the website atmosphere this point to design, we can not use the homepage a big publicity page as the head, I intend to use the opening animation, that is, the homepage with a full screen opening animation, a Full-screen flash play a few seconds after automatically jump to the home page, Flash content can make Beijing ear nose and throat Hospital font gradually appear, can also add other more reasonable dynamic falsh effect, jump time set to 3-5 seconds, in addition to flash above to add to the homepage button to remind users, if the user does not want to watch can directly click this button to skip browsing the home page. Although the image of the station but still need to meet the search engine appetite Therefore, is going to be in the home page at the bottom of the Flash Insert site navigation, so you can solve the spider cannot identify flash and can not enter the site's internal crawling of the drawbacks. If you think that adding navigation is not easy to see the Flash file can be placed on the home page using JS call to achieve, so there will be no spiders can not recognize flash and find the portal site to crawl files. Another way to modify the navigation block height can be reduced, try to make the text appear in the first window instead of sliding to see the text information, and the page set automatically to the state of decline, the user opened the home page using JS script automatically slide down to facilitate the user to view, the user is always convenient, simple, Fast for evaluation criteria.

Reason: This fashion design gives the user a sense of beauty, so that you can solve the URL with anchor points to the user feel unprofessional and unattractive, and another opening animation both fashionable and appear atmosphere.

2) Modification: For the home page layout, the First Level column page right below the area display blank, proposed to add a module, add the column recommended information module, such as the ear will be the ear to recommend the information listed so, need to pay attention to the question and answer system placed under the recommendation Information module, reflect the beauty.

Reason: There is a blank place which is neither beautiful nor wasteful.

3) Modification: The website tonal need unify, the suggestion unifies the tone, in addition the website map classification column font Color is also the green suggestion modification, the color unification from the visual can let the person feel very naturally, lets the entire website feel consistent, enhances the user experience.

Reason: The website with sky-blue as the keynote, healthy upward performance positive, but the member system color difference is bigger, whether is the member registration page or the Member center all to the green embodiment, gives the human visual confusion, is unfriendly to the user.

4) Modification: We recommend the use of large memory, independent server, WAN network server performance is considerable.

Reason: Server selected, server stability and open speed directly affect the user view of the site's mentality, if suddenly there is a patient online surfing to see our site and attracted him to click into the site homepage, the results of the site due to open slowly or return page error caused users to close the site, which is likely to lose a patient to visit.

5) Modification: Website for IE6, IE8 and Firefox compatible.

Reason: Website compatibility, site compatibility is a manifestation of the community-oriented, the current Internet mainstream browser for IE and Firefox, in fact, 360 browsers, search browsers and so on all use IE kernel, because the browser kernel is different then in the browser open the page will have different output results, so compatibility is very necessary, Some sites open in the IE6 no problem, but in IE8 or Firefox open dislocation, extremely affect the user experience.

Local optimization:

1) Modification: Title, website Title I suggest only "Beijing Ent Hospital".

Reason: The first can highlight the style of the official website, second to the user a intuitive feeling, this site on a title, performance is very strong, will be determined that this is the official website then click to browse, if it is a long title instead to give users a vague feeling, in the end is not the official website hesitate, the user experience is not friendly, We need to guide users directly to tell users this site is the "Beijing Otolaryngology Hospital" official website, and we will "Beijing ear nose and Throat Hospital" this keyword to do the first position, but also highlight the authority of the site.

2) Modification: Description, I suggest directly to the most authoritative to attract users words in the description, based on the description I've written, I'll rewrite it again as follows: "Beijing Ent Hospital is the most professional and formal ear-throat hospital in north China, by more than experienced top experts to sit in person, And the use of international cutting-edge technology to successfully cure too many patients with ear, nose and throat disease, cure rate as high as 99.98% ".

Reason: Description in the search engine first look at the title, the second will look at the description, a good description can bring a lot of benefits, because the title words limited only through the description of the supplementary embodiment of the site, if the description too long is too unprofessional, short description of the summary site is very necessary. In addition, the description is too long to be hidden by search engines. As the image of the station, beautiful and decent is necessary, less than 80 characters in this can be fully displayed in the Search engine return page, because the description is for the content of the site outline, so in order to reflect the atmosphere and authority of the side I use cutting-edge technology as a backing to attract users to browse the site, In addition, in order to allow patients to come to the doctor will cure rate to write to make users feel at ease and sureness.

3) Modification: Home navigation, home navigation suggestions to expand the text, and bold, if the font is too small some eye disease patients see not very clear, the mouse after the appearance of the Drop-down menu style, you can set the navigation title attribute, to the classification of specific instructions, such as walking into the can set title property for detailed introduction, News information can be set title property for the medical industry The latest information, and so on.

Reason: Navigation does not recommend the use of the mouse after the two-day open style settings, when the mouse after the presentation of the open style gives a rough feeling, not body, set for the Drop-down mode is not only in line with the great laws of nature and in line with human psychology, natural pull out now and show the feeling of

4) Modification: increase business through customer service, the site to increase the right side of business platform, user-friendly click to consult.

Reason: When a user browses to a place and wants to consult, business pass on the side, do not need to find contact directly click Business to conduct related issues, the general user will be online to understand the relevant situation and then call contact or to the hospital to understand the situation, so the business through the online platform directly with the exchange can play a guiding role.

5) Modification: It is recommended that the publicity map also be set to flash pictures.

Reason: Some animation effect can embody the beauty, cause the visitor attention, the image station mainly shows is the beautiful side, belongs to the website façade, the flash can bring the human visual enjoyment.

6) Modification: It is suggested to add the link of partner website, that is to add the link of the partner to the corresponding picture below, to be able to click.

Reason: The embodiment of more real, such as the Chinese Disease Control Center to add its links to the picture, when clicked on the picture can go directly to the other site, to prevent weight loss can be set on its nofollow, tell the search engine does not pass any weight to it.

7) Modification: links to the proposal to put the partners in front, and when the first page open directly show, links can not add other sites, only our own site to add them, such as marketing stations, such as question and answer station.

Why: When a user browses to the bottom of the page, there are other sites that are likely to be clicked to continue viewing.

8) Modify: Bottom navigation, site bottom set back to the top of the anchor point.

Cause: When the user browses to the bottom of the website suddenly have a view to continue to view, you can directly point to the anchor point back to the top, reduce the user to return to the top of the action, anchor points can be added to contact our right side.

9) Modification: Site classification title proposed to be modified as the leading technology _ Beijing Ent Hospital, that is, the middle of Beijing's best ear-nose and Throat hospital removed, simple and easy to optimize.

Reason: Because there is a marketing station so image station I suggest to do only one main word, that is Beijing Ent Hospital, hospital name as the main keyword.

10 Modification: Advanced equipment under the column of Germany's Siemens dual-row Spiral CT, the Netherlands Philips V5000-Type large C-arm X-ray machine, the Japanese Olympus electronic laryngoscope three equipment picture alt attribute more labels.

Cause: Inconsistencies affect the user experience.

11) Modification: FAQ Home Optimization, Questions and Answers homepage Logo link revision to answer page link, logo left to add "back to the home page" anchor text link, and then the first page link to the question and Answer page link, navigation settings for questions and answers home, all categories, wonderful recommendations, the latest questions, a reward and page at the bottom of the homepage link to modify the main link, that is, the site's home page link is not a question and Answer page link.

Reason: Let the user see more intuitive more understand, when users want to return to the homepage of the site can be directly clicked back without looking for the entrance.

12) Modification: Suggest to remove the device display below the list page, or change it to other column display, or advertisement.

Reason: Because when the user browses the list page will not see the equipment instrument, moreover too deliberately to highlight the equipment some unnatural.

13) Recommendation: Modify the text hover properties, the entire site does not set the text hover properties, including the next navigation, including breadcrumbs, including related articles, including popular articles, including the homepage can be clicked on the link and so on.

Reason: The use of mouse to stop the appearance of different colors to attract the attention of readers more beautiful.

14) Modification: The content of the article, the content of the article is the most important, in the writing of the content of the article. General Medical site updates more than 10 daily, if the original article is not possible, so try to achieve pseudo original, and every article let users feel trustworthy is very difficult, so we need to be in the article with some cured cases, detailed introduction of this disease can be cured, is through what method of treatment, the condition and so on.

Reason: So when the patient sees the time also has a reference, the psychology also has the number, oneself belongs to that kind of disease, whether can cure good and so on.

15) Modification: advised the hospital to maintain a good service attitude.

Cause: When a patient is consulted, if the consultant's service attitude is too poor, this is likely to be fatal, because the general patients will first from the Internet to understand the situation, and then to the hospital for more in-depth counseling or direct treatment, the consultant's attitude will directly affect the patient's mood, attitude is too bad patients will not revisit the site, let alone come to see a doctor, so, Consulting service attitude is very important.

16) Modification: Expert Answer page, logo next to the font needs to be modified, written in Beijing, the Capital Ent hospital, recommended to remove all the space management module. Including space settings, style selection, bookmark management (Dedecms bookmark Management is actually a collection of site links), including classified management. Then will "my question" this column adjusts to the Member Center homepage to the left, now the position is in the expert questions and Answers homepage upper right above and the Member Center upper right Collection folder, will its adjustment member center left to facilitate the member inquiry own information. Member registration, if not through the administrator audit is not able to post, then need to register the time to remind users.

Reason: Since the Member Center has removed the space, it needs to remove all the columns of space. I signed up for a registration problem. I found that there was no hint and no issue, which would make the user feel strange.

III. Website Data Monitoring

The site can not be optimized after a lot of PV, but also refused to be able to modify the jump rate after a significant reduction, it is not possible to only optimize after one can bring huge flow and conversion rate. So the latter observation is necessary, because everyone's psychology is different, want to improve the user experience must be through user behavior to understand user psychology for users to make corresponding optimization, these can through webmaster statistics, or Baidu statistics and so on data analysis, to see what users like to see what content, Like to stay on which pages, these pages and other pages what is different, which page jump rate is high, which jump rate is low, user viscosity, website source, site Popular area, the daily traffic is how much, the patient raised the question is which, from these data can analyze what the user likes what not, And then according to the monitoring data to optimize each, users like this page, then other similar pages are also adjusted for this form, users like the article, then we use this writing method to write articles, more users in Beijing, other places less users, then we need to improve the visibility of the site, expand publicity efforts, etc. Really stand on the user's point of view.

Some people say it's absurd to want to improve the user experience, because everyone has different ideas, you want to cater to everyone's taste, in the end they are all right. In fact, mainly to look at the object and positioning of the face, because this aspect of the user is likely to have some congenial place, on the analogy of patients, want to go to a both authoritative and professional hospital doctor, this is a common trend, so, in fact, improve the user experience is feasible. The article for Old K prosperous Three Kingdoms http://sg.lkgame.com original, welcome reprint! Please indicate the origin of the reprint, thank you!