User experience: The key to the success of mobile applications!

A successful mobile application is the key: the user experience. As an investor, I use a lot of http://www.aliyun.com/zixun/aggregation/33583.html "> news apps every week, and I really don't want to talk about the messy UI anymore, Many applications do not quickly present their most important features to me!

However, as an end-user, I spend more and more time on mobile devices, even more than my notebook. Whether it's checking emails, searching, finding locations, reading blogs, looking at photos, listening to music, etc., I prefer mobile devices to computers. Because I think I can more quickly find the features I need on mobile apps than I do with computer apps, and all of the operations need only one thumb, no two fingers to operate. Here are some good examples:

Flixster: The first menu option is "Movies I Want to see (I want to watch the movie)", quickly meet my needs. Google Reader: There is a class of articles I haven't read and a function to read articles by category. How perfect! Pandora: It was a show I didn't finish when I last quit, how perfect! INRIX traffic! Enlarge the position I am in, provide information about the surroundings of transportation and so on! That's great! Gowalla: Locate the place around, I can "sign in" where I have been. Echofon: Displaying tweets in a new to old way can also be set to show unread tweets. It's perfect!

Of course, although I like these mobile apps, I still want them to be a little more perfect:

Linkedin:linkedin's new iphone app is a lot better than the previous version, and you can go from the feature List ("Status," "50x15," "Favorites," "Invitations," " Themes "And so on", but why not use one of these features as the interface after landing? Tripit: I love this app, but I still want to be able to show my last short tour, not a list of all my excursions.

In my opinion, wired networks spoil a lot of developers because they give them a lot of space, and they always want to fill the space with all kinds of functions. Flixster is an example, Flixster mobile application priority display function is "Movies I Want to", but on the desktop version of the Flixster, I have to list all the movies, and then sorted by category, the process is time-consuming and frustrating!

From an investor's point of view, I think that the business model of mobile applications should be integrated with key services or functions, such as Gowalla, where check-in is combined with local preferences, and Pandora combines advertising with its music service. Both do not break the user experience, and sometimes even improve the user experience.

In fact, in general, I want to say a word: your mobile application function must be interested in the user, your users are most of the lunch and so on, so they can not take the time to find the features you want to highlight, otherwise you will only lose their!!!

Original link: http://gigaom.com/2010/04/18/for-your-mobile-app-the-secret-to-success/
This article link: http://www.socialbeta.cn/articles/mobile-app-the-secret-to-success.html
Translator: Wisp
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