User feel: This is what I need

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Wedge and Tail: Product application platform and understanding of search engine culture

For any one product, the product model is the most important, technology is only means, tools, channels. Users don't care about how your technology is implemented, or what your skills are.

As long as the user feel: This is what I need, very useful, and is the best use. Then your product will be OK.

Consider a product model to consider a lot of things

For example: What do users need? How big is the demand? Can you fully implement the needs of users? What resources do you need? How do you do that? Competitive analysis? Differentiation? How far can you go in terms of your situation? How to keep the leading edge? Can I get the money? How to collect the money? How to promote? How long does it take? How do I ensure that progress is completed effectively during the time window? How do I prioritize the needs of users in a step-by-step phased way? How to establish an effective feedback mechanism so that I can understand the needs of users change and mining users can not express their own needs? How to improve it? How much input is required for staging? How to reduce overall cost and upfront cost? How to invest in installments? ROI ratio? Cycle？ ......

1. Confirm the user's meaning

The hardest part of any application is to understand the needs of users, even the users themselves do not know.

To establish a sound and rapid user feedback mechanism and user needs survey mechanism, everyone should listen to the user's complaints, suggestions. Continuous analysis, modification.

2. Users need to be returned

To meet the needs of users, all the same. Do not need to hype, please put your resources a lot of spending in providing users with a good experience.

3. Do not interfere with the user's intention to develop user habits and skills

One story goes like this: When Yahoo uses Google's search, several Wall Street analysts evaluate which of these two searches works and removes the logo. Results a consistent evaluation of Yahoo's search effect is good. Because Yahoo is using google search results, and the HOT keyword has been manually adjusted. But a turn of these analysts back to their computer query things, coincidentally opened Google.

4. Details determine success or failure

Information is not the more the better, in the vast information age, if not properly collated information, it is tantamount to no information. Each word of each page, each pixel, the placement of the picture is worth the time to ponder. Put the user most need in the most conspicuous position, the need to place more pages, do not need to throw away.

5. Put one thing to the extreme

Not only to focus on 80% of the user's 80% demand, 20% of the user's 20% of the demand is the key to your success or failure.

6. Focus

So many problems that need you to solve, what else can you do? You don't have a chance for a fourth-ranked business. So the success of vertical search engine is certainly not a good resource of the industry portal, and will not be a large search company, is bound to focus on a certain industry search engine companies. Because only the focus, to the extreme of one thing.

7. Innovation

Failure does not matter, but if the search engine company does not innovate, then the search engine company must face is death.

8. Need to fully master the main technology

A core business cannot solve technical problems by outsourcing. Although looking for a big company to outsource technology looks beautiful, very fast, even lower cost. But it's destroying your future. Because this is a product, not a project. Products are required to constantly improve the adjustment, the user's needs are also changes need to dig, the Internet is also changing, your outsourcing technology is absolutely impossible to be flexible and timely to meet a variety of changes.

How do you keep your lead while competing with your competitors? (the previous article says that if your opponents stay ahead for a while, your previous lead will be lost). There is no competition to consider, buy other search engine Company's technology, the other side will not have the real technology to sell you without reservation. Besides, sell you you can you understand? Technical difficulties should be solved by themselves. Otherwise you are doomed to failure. The best way is to buy core technology to shorten the development cycle, cost, risk, and then in this core technology for independent research and development.

This is the vertical search technology threshold, seemingly not high, in fact very high. For technical problems can be circuitous solution, with the simplest technology to meet the most urgent needs of users. Users do not care about technology implementations.

Template mode can be a Web page structured information extraction technology supplement.

It is also a good choice for the early adoption of template technology for practical applications.

For example, Chinabbs do very well, the user's main requirement is to browse to a good post, so strengthen the construction of content, to find a high level of editing to recommend, and in the interface and ease of use is also very good. Lead the Qihoo. Technical aspects of their initial use should be template automatic generation method to collect forum information, than Qihoo technology level, but this is not the key to user needs, and Qihoo level of technology, although high but if immature, the embodiment of the user's things may not be strong. Chinabbs will then be able to keep up the lead by solving the technical difficulties and improving the technology. (But then again, it's easy to recruit good editors, technology to upgrade a level and mature difficult, and time-consuming, of course, user habits and visibility also takes a long time to cultivate)

9. With the simplest technology to achieve the most urgent needs of users

Technology is important, but the use of technology is more important, technology is for the user experience service.

As long as you can meet the needs of users, what technology can be, simple does not mean no, with the simplest technology to achieve the most urgent needs of users. Baidu's overall technology I think that there are at least 1 years from Google Chinese gap, many aspects of the gap is greater, but Baidu's effect is better than Google, because the simple technology used to achieve the user's urgent needs.

Give me an example to describe a simple technology implementation requirement:

I took our visual page block analysis of the text extraction technology demo to a friend to see, friends look after said: We also achieved. I am very surprised, they do not do search, incredibly also realized! When he told me the way they had done it, I was again amazed that the simple technology could also solve the problem very well, although not completely, but to meet their own needs. Their solution is: the HTML of the Web page analysis, the whole text is not the text of the HTML code extracted, this is the text. (Marvel!!) So simple!! Note: Their source of information is in this format.

10. According to China's local internet characteristics, strong antispam, to clean the information.

11. A lot of people misunderstand vertical search is the relevant industry web site to do a collection, the text extraction, implementation search, complete information book query.

Not really. If this does not compete with web search, it is easy for web search to classify web pages by industry and by region.

Vertical search should be the vertical industry information for in-depth processing, effective integration, to provide users with web search can not do the professional, functional, to provide users with a deep step of service and complete experience, but not only to provide information retrieval. Vertical search is fundamentally differentiated from information search.

12. Focus on improving the user experience

Any publicity hype is empty meaningless, the core of the search engine is the user experience, you just improve the user experience, a little bit stronger than others, then other people's hype and publicity are working for you.