User just need is the starting point for the commercialization of the MO

The stranger started out as an open society, and has been trying to complete the commercialization process by socializing as a starting point. In addition to social platforms commonly used in the game, advertising has previously published "to Shop Pass", the offline business information presented in the flow of the street, for online friends to provide offline dating sites. But Tico still has reservations about the move, because it is a good move only in terms of the amount of information presented, but it is equivalent to advertising if the real effect is ignored by mere rendering. How to complete the commercialization of the user's new needs may be the next thing to consider the mo.

Not long ago, the stranger launched a "gift mall", will be common in the social life of strangers to send virtual gifts into a real gift. Users only need to save the receipt information to the system, their friends can choose a partner to do gifts, the next delivery by the merchant to complete. Of course, users can choose to refuse gifts.

In the society of acquaintances who are closer to real life, the relative understanding between users and users. Even the blueprint of vanity activists are mostly within the framework of their lives. Reality has added to the invisible shackles of the user, although it is difficult to get rid of the reality of the shadow of the social. In the pure stranger social intercourse, the user is not the reality of the tie, will reflect with the real life different image, this is also the Internet early network state. So objectively speaking, in the context of strangers, people tend to show a very different identity with reality, in other words, the stranger social more consumption impulse.

To the social vanity of strangers as a new need, the act is also borrowed this potential, just play more extreme: the virtual gift directly into the physical.

Although there are many comments, there are two main effects in Tico's mind: Offline resource laying and virtual social reinforcement.

Mo Mo has already declared to do O2O, also launched "to shop Pass" carry on the test water. But only by "to shop pass" is obviously difficult to complete the most important line of O2O, rely on the visibility of information flow is clearly difficult to meet the needs of the offline entity shop. and "Gift Mall" can directly to the offline store to bring the most core sales. In addition to sales, offline stores such as flowers, boutique and other categories will need to constantly tap its new users, "gift shop" merchandise sales can also become its products and services to disseminate the media, will bring the absolute new users. In this way, users can be the gift of the mall's products and services to become a loyal business fans, businesses and users both can be affordable. In the whole business, Iron elder brother is the "gift mall" a ring to understand as a paid user experience. So, for the whole O2O project, the resources of the line under the rich and strong control, the next Mo only have more imagination space.

Current mobile social platforms play a lot, but lack of creativity. The basic standard is based on lbs, expression shops, virtual gifts, anonymous social, etc., many domestic and foreign systems no exception. But for users, many platforms, although a variety of, but for the user is often a single irritant. How to stay in the unfamiliar social platform is the first priority of the unfamiliar platform.

But I have to say that there are few good ways. The reason is that part of the platform is still continuing the initial dividend of peeping and physical impulse play, few tricks to enable users to complete the entire social link in a strange platform, even if the stranger into an acquaintance can still socialize here.

This "gift shop" provides a model for the social industry of strangers, that is, the platform to provide users with the platform's unique services. Users can establish a stable and friendly relationship with other strange friends through gifts, and purchase the preferential resources of the merchants in the platform, it is difficult for users to leave the platform. In addition to this, this platform can be a good platform for users to give each other and to maintain the emotional needs of the main link, naturally difficult to leave easily.

Therefore, Tico that the user into a strange social loyal users of the move is still worthy of encouragement, MO next in the social field also has a different view from conventional social.

In short, the "Gift mall" Iron elder brother is a bright. For the next O2O strategy of the stranger has a higher expectation, in addition to this strange to the stranger into acquaintances of the problem will no longer exist. It also provides a better reference template for other unfamiliar socializing.