User Role Creative Booking Flight website Requirements analysis

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The reason why the network booking to do some research actually stems from a recent set of test questions, the following analysis is a lack of a large number of user research, the right to improve personal ability and do some exercises.

At present, the booking website is overwhelming, in addition to the major airlines of the portal booking, a variety of small professional booking sites countless, but involved in the process of money transactions, users tend to be high visibility, high reliability of the site, like Tmall quickly jump red, booking system inside, "where" and "Ctrip" Out of the question, of course, QQ has already coveted, and rushed to follow –go.qq.com.

So, what is the situation of the user groups that the booking site is targeting? The white-collar workers who travel frequently, the middle and high yielding class, the Secretary Group of the company, the head of the tour group and so on. Here we choose the white-collar workers who travel frequently to do a user role creation, to output the user needs and the function list.

I. User Role (ADA)

If you want to make a comprehensive list of user types for a site, you need to do a lot of user research. But after a brief analysis, the ADA is a typical example of a mainstream user, which can be found after the ADA is refined.

　　

It can be seen that the ADA use QQ travel booking tickets are mainly divided into two situations: tolerance and private line, which requires different.

Tolerance：

1. The screening conditions are clear. (such as: Location clear, round-trip time clear, reimbursement price range as comfortable as possible)

2. Finish the task efficiently. (due to frequent booking; avoid displaying unnecessary information; Search accurate, direct target)

3. But pay more attention to price. (within the scope of reimbursement)

4. Pay attention to the change of information. (tolerance formation is often changed, the requirements of loose withdrawal rules)

5. Travel orders are required for reimbursement. (Obvious itinerary option)

6. Need real-time feedback and reminders. (Busy work, easy to forget)

Private Line:

1. Inclination to choose the lowest price. (marked with the lowest price;

2. Information to be safe and reliable. (Prevention of property damage)

3. Time can be changed by price. (Provide low price information for the time period of the target time;)

Second, the user Needs Analysis (tool: MindManager)

　　

Third, page information architecture analysis (Tools: MindManager)

　　

Iv. User Booking Flowchart (concise version) (Tools: Visio 2010)

　　

OK, the next step is the output line block diagram, my wireframe output, is combined with the QQ Travel ticket page Interactive assessment.

The need for booking pages to do some analysis, it should be interactive details of the design.

This section will be combined with the online QQ travel booking system analysis, give a solution

　　

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The specific analysis is as follows:

(i) Basic query module

Content and the first basic query module to maintain the same; (User first fill in the Basic query module on the first page, to meet the consistency)

Provide only the necessary options to complete the basic query; (no patience to think and choose until the user sees the query result)

Current Version screenshot:

　　

1. After the user chooses "departure city", there is no immediate pop-up "Arrival City" option list. Date is the same.

Reason: Users see flight information before, is not enough patience, to try to ensure that the user's "task Flow" is not interrupted.

Solution:

　　

2. Date selection module, each click "Left and Right" arrow, will skip two months

　　

Problem Description: The user clicks a "left" arrow, is hoping to appear in the same position "May", actually appeared "April", so that users need to move the mouse to the right calendar to see "May." Increased user responsibility for the operation.

Problem Resolution: Change to one months per move

(ii) Calendar module

Original screenshot:

　　

1. Question: The date is the axis, but the date is placed at the bottom.

Most of the users buy tickets, the primary view should also be the date;

This is a row according to the date order of the tab group, logically, the date belongs to the index, the price belongs to the date of the memo information;

Prices are attractive to mainstream users, so you should use bright colors and increase the font size.

2. Problem: Date range fixed, unable to view last week or next week low price information

Price-conscious users will be able to query for a wide range of calendar information because they need to save money.

Overall solution: Figure

　　

(iii) Screening modules

What are the screening items that need to be set up?

1. * Airlines: Different Airlines service quality, users may have a specific company's membership card;

2. * Model: Mainframe and medium-sized machine comfort different, the price is similar, users more hi mainframe;

3. * Take-off Time: The vast majority of users, before the query has determined the time range, conducive to the efficient and accurate find the appropriate information;

4. Module: Most users will choose Economy class, the user will often select a flight, and then select the specific cabin type;

5. Landing airport: Most cities in the country have only one airport; flight information will show landing airport;

6. Direct/Transit: Most users do not need to transit, the proportion of transit flights is small; flight information will show whether the relay; #p # subtitle #e#

Original screenshot:

　　

　　

　　

　　

There are problems:

1. Dropdownlist form problem: Hidden option, not intuitive; increase user clicks

The filter is the user commonly used function, since the commonly used then should not be too concealed;

If you use a checkbox the user simply clicks the mouse three times and all the options are at a glance;

If use DropDownList user need to click six times mouse, and not intuitive;

2. Take-off and landing time options, "00:00" format time is too digital, and too accurate

"Take-off and landing Time" changed to "departure time";

The choice of the number format will cause more thinking, the performance model and the user's mental model are inconsistent, should use the user more familiar with "morning, noon, afternoon, evening", the accuracy through backstage to realize;

Solution:

　　

(iv) Sorting module

Original screenshot

　　

There are problems:

1. "Take-off and landing Time" and "lowest price" are not obvious button appearance, and hidden in the tab bar

If you need to click on the user, please tell the user clearly "I am a button";

Is this the "tab bar" or "Filter bar"? Users are not easy to notice, but also to create confusion;

Similar functions should be centrally placed;

When the user browses the information, the mouse will habitually put on the right side of the screen; Slider and Subscription button are on the right side;

Solution:

　　

(v) Flight Information List module

Original screenshot:

　　

There are problems:

1. The information in the red circle is too concentrated, and the important "Total discount" option is placed

A location provides five kinds of information: price, discount, activity, check back check, all discount options, too much information, resulting in fatigue and loss;

View class features and select class functions should be placed separately;

When the user is viewing the information, the eyeball will keep moving to the "predetermined" button, and can put the whole discount next to "book";

2. The term "total discount" is inaccurate and is not what the user would most like to see

Users do not choose a higher discount because they see the lowest price;

Users will view other classes because they do not want to "economy class";

Solution:

　　

Wireframe Panorama:

　　

Author: scholar Wilson

Article Source: flyalone.net