Users are not on the scale? Change your mind.

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Everybody good, I am the grassroots elder brother, today discusses with everybody about the product user the question. Speaking of users, must be children's shoes headache? In the official language, the user is the only criterion to measure the value and success of a product, which is, this is true, but we do not think the value of products, we are not going to do, the world has a silly, but not so stupid entrepreneurs, not nonsense, Get to the point.

Three basic points, what can you change?

We think of it as a product of value. But soon faced with a problem, how we better to promote it out, but the saying goes, a good product is not afraid of no one to use, it is true, will be used, but according to our traditional thinking, when a product user volume does not reach a certain scale, It is hard to make a profit or to say that the profits we earn are beyond our means. Well, our products can not be very valuable, users can not break through a certain scale, and in this context, we can not better profit, everything can only become very ordinary, very ordinary, at best, we are still ordinary can not be ordinary entrepreneurs.

Sorting out ideas, product value, promotional means and user volume are the fundamental factors that determine our ultimate profitability. Then look at the relationship between the three, product value is independent existence, product value depends on the leader's vision, thinking and ability, is a personal factor of the entrepreneur. The product value and the promotion means simultaneously decides the user quantity, presumably these everybody understands, that does not have much to pull, we should ponder the question is, these three determinants, we can change which point?

Product value depends on our vision, thought and ability, personal factors, it is difficult to change, so we can only, is what kind of. The sharpness of the promotion means also depends on personal experience and ability, of course, this is standing in the grass-roots entrepreneur perspective, if you have enough money to play advertising, presumably our products will be a good promotion effect. And the number of users, we can control, or say, we can control it in a very small range, haha, nonsense.

Yes, that's the number of users. Here, a large number of users can make us quickly profitable, casually put an ad up every month can receive a considerable amount of advertising commission, but the user volume of this thing, we can only control in the scope of the small scale, the theory is no moral. The topic returns, presumably everyone here is clear, want to our grass-roots products to achieve the ideal user scale, I am afraid really difficult, difficult. Hey。 Forget it, don't lament.

Of course, there is a large number of users of large-scale user practices, small-scale users also have a small number of users of the practice. may have children's shoes will say grassroots elder brother pull a light, OK, we go on to analyze.

Small-scale users?

User size is small, but we think inside the brain is how to profit, in order to enlarge the user size, in fact, the ultimate goal or profit. In this, we do not say how to our product users larger scale, but focus on how the small size of our users under the premise of maximizing profitability.

Let's start with the product. In fact, the most important step is to create a suitable for small-scale users in the case of profitable products. What kind of product is suitable for small-scale users in the case of profit? People can think in a way that, according to grassroots, private networking, consultants, rich communities, and others that are targeted at a small group of wealthy people, or some who are in dire need of some resources, have the conditions to make a quick profit on a smaller scale.

Well, to sum up, this type of site has a few characteristics, first, targeted strong, the pointer to a specific and very obvious characteristics of the group, second, the group targeted by a single, and demand a high degree of consistency of characteristics, third, the user groups want to get our station resources and services, There must be a relatively high price to pay. As long as the above three features, we can make a small user in the case of rapid profitability of the product.

Today, grassroots brother saw a report, the protagonist is a high-end marriage and social networking site in the United States. The site has more than 1000 members, but the membership of the site is rich and expensive, and has a very high spouse requirements, therefore, the site's minimum membership fee is 20,000 U.S. dollars, well, our grassroots rats, the lowest 20,000 dollars in the initiation fee, and there are higher level of membership services, and even custom services, okay, Although this product is only 1000 members, active membership in the number of about 700, can imagine, the goods a year pure profit. If put in me and so on grass root body, that already can make most child shoes satisfy.

Of course, we don't ask for the ultimate in this high-end dating site, but the product has been a good example for us. Grass-roots elder brother a person's vision and thinking is limited, can be cited for all the examples are not many, it is not difficult for us to find a group with common needs and a high degree of consistency, and the group is willing to pay a greater price to acquire our services and resources. Let grassroots brother again divergent thinking, gay type of web sites, private social, high-end social is so.

Written in the last

In fact, anyway, we take the normal route, it is difficult to use our ordinary thinking and ordinary resources to make a common product to a large number of users, but as long as we are in line, thinking, resources, products and other factors to improve, divergent thinking into more elements or completely change it, Then we might be able to make a very successful product, as we mentioned earlier, small-scale users to achieve large-scale profitability, is a number of these elements have been the corresponding improvement, but also belong to a grassroots entrepreneurs feasible breakthrough route, of course, can not be all in accordance with the grass Gango said to do, the most important or divergent thinking, Make the most appropriate decisions with your own.

Common causes, to create ordinary results, the cause of the extraordinary, you can bring you satisfaction and unexpected harvest, good, not nonsense, this article is about to come to an end, thank you for your concern, here is cool grass roots, we see next time!

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