User's birthday--the new channel of marketing business online brand Promotion

Admittedly, most people pay much attention to their birthdays, even those who claim to be indifferent to birthdays. Because people can not only look back on their birthdays, but also the future of life full of longing and hope.

Marketers get more than just that from the consumer's birthdays. They can use this opportunity to contact their former customers, current customers and potential customers. The way to connect feelings is not only to send blessings, but also to develop personalized marketing methods. Is that what triggered your inspiration?

Birthdays are a very effective interactive medium. The consumer's birthday is very effective for corporate email marketing, because it's generally easy to get birthday information from a user's personal subscription information. In the e-mail message sent to the user, if the user's birthday as the theme, then it will be easily accepted by the user.

At the same time, the consumer's birthday to marketers is also a good product promotion opportunities, free trial opportunities, or with a specially designed product discount coupons to encourage consumer brand loyalty and future purchase behavior. Your local bar will invite you for a free drink on your birthday, Baskin-robbins will offer you a free ice cream and Applebee will offer you a free dessert.

A hair stylist can send a free conditioner to a consumer at the next visit to a hair salon via email or a cell phone message, while the Epicurean website may send consumers a recipe link to lavish birthday cakes to encourage consumers to continue visiting their sites. A lifestyle-themed site may give consumers some good ideas about preparing for a birthday party. Of course, this use of birthday to promote the way the parent-child site is also very effective.

When parents choose whether or not to accept a specific age of children's growth report, he can provide children's birthday information. Publishers like BabyCenter can organise a celebration for their children by marking their birthdays with reminders.

Whatever gifts the company presents for the birthday consumer, one thing they have in common is that they are related to the consumer's birthdays, personal product interests, and service interests. Every consumer wants them to be treated as God, and you can let them know that you as a business can give them a timely and sincere blessing that is enough.

The vigorous development of the community website will provide a brand-new business opportunity for the enterprise to implement the consumer's online loyalty strategy. For example, when consumers subscribe to the information via email, the community web site is easy to get consumer birthday information. This information can be placed on their Facebook-related columns, while others can buy a virtual birthday cake icon and a dynamic birthday candle to celebrate birthdays together. Few marketers use birthday messages to segment their target community sites, but why not use the opportunity to express brand blessings to your customers?

While this type of marketing revolves around a user's birthday, some strategists have used it for their customers, mascots and even celebrities. Over the past few months, we have also seen US presidential candidates John Edwards and Hillary Clinton celebrate their birthdays by email, but their underlying goal is to bolster voter support for their election.

Some online retailers use celebrity birthdays to design special marketing strategies that are better if they are known to wear their brand's clothing. Fashion websites Kitson and intuition, for example, can send a few special stories to consumers, such as how Paris Hilton celebrates her birthday and how you can dress like a celebrity to a birthday party.

The birthday-themed marketing strategy has become increasingly popular with marketers, which have been applied to diet Dr Pepper and Dr. Pepper Two kinds of drinks in photo ads and promotions. and Cadbury Schweppes own brand also further increased banner advertising efforts to highlight its products can be paired with different flavors of cake. The ad, created by PointRoll, a rich media provider, aims to encourage consumers to decorate birthday cakes with the Dr Pepper logo based on their preferences, and users can send these virtual cakes, candles, greeting cards, etc. to their friends.

If you happen to be the one who doesn't want to hold a party for your birthday, try designing an online promotion strategy for someone else's birthday. (Original: March 6, 2008, compiled: Wang Bailei)