Users don't believe you do online marketing

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The internet is a hot industry, we feel the threshold is low, so crazy into the industry. And most of the friends for a variety of reasons decided to go from the webmaster this path. As a webmaster, many friends think of how fast profit. Want to profit, how to flow? Everyone thought of may be the search engine fast rankings, however, the site in search engines have a good ranking, there is a high weight, and eventually there is no flow, eventually did not change, the reason is what? Guardian tells you: because we do not know marketing.

In fact, we often work on the Internet, access to promotional information is also more, like just a friend to me to promote a project. Say how good the project is, how much money it makes. However, I gave three questions but couldn't answer them. What is your product, and why can you make money? What do you do when you don't make money? What do I need to give, why should I believe you? In response to these problems, Guardian natural thought webmaster friends why the site no users, why the site can not be profitable. For everyone does not know marketing, but also from three topics to explain how to do a good job of network marketing.

I: What is the characteristics of my website, why do users want to come?

Many webmaster friends feel that others do the site to make money, they also blindly do. See Zhang do Taobao customers make money, also hurry to do. Have you ever thought that I have an advantage in doing this? I need to pay what I need to learn. It is because people do not think about this series of problems, their own projects quickly online, but they have lost their way. In a row of forum QQ Group A friend made a website, the original rhetoric, said how long it will be profitable. At that time Guardian said, this site has no theme. You do not long, it is not half a year, the site is closed. There are countless websites on the internet and many projects. Our website does not have the characteristic, does not have the competitive power, then why the user is willing to come? Clearly webmaster Home and A5 contribute very good results, why users waste time to go elsewhere.

Second: How to let users believe us, cohesion users is the key. (Marketing Camp)

For most sites, there is no user cohesion, or the user stickiness is not high. What's the reason? Because your site can not provide the value he wants, because our site can not be convincing, users do not believe us, how to cohesion it? So in marketing, we do not enough. In particular, the medical Web site, the use of overwhelming advertising, not pay attention to hospital brand, did not insist on good hospital reputation, so good hospital site also do not succeed. Because we did not pay attention to repeat customers, some people said that the hospital does not need repeat customers, really? Patients ' Word-of-mouth can bring many repeat guests (such as the patient's relatives, peers, colleagues). And to let users believe us, the best way is to build a brand. Create a good corporate culture. For individuals, it is recommended that you directly be a real name. Use your name as your brand. Only users believe that we are willing to communicate, at this time as long as we provide them with value, provide good service, nature also condensed the user.

Three: Transformation is our ultimate goal. (Marketing sales)

If you say which company's marketing do the best, Guardian think Baidu, Ali and Tencent. Let's take Tencent as an example. Use of free QQ chat tools to meet the remote users of the exchange, interaction and talk. Condensed a large number of users in a short period of time, in the camp to do a very good job. However, for a company, it is useless for users (customers) to be more profitable. So Tencent has QQ drilling, there are game members 、、、 because they gather a large number of users, what to do is a breakthrough, how to sell services to users. Like a local forum, 11545.html "> We have a large number of users, there is a business negotiation with the capital, there is a chip to organize offline activities." A lot of webmaster friends did not think of this, serious simple site weight high, ranking good, to the user on the profit. The truth makes us sigh.

Write in the last words: For most stationmaster, we look at statistic tool every day, update article, send out chain. Just to raise a little bit of traffic, and then earn some advertising fees. How long can we keep this up? Search engine algorithm adjustment, may have done before is a useless. So improve their brand value, so that more users believe you, so that users can not be separated from our website. At this time, can better to marketing, can better to profit.

This article Guardian Kun compose, forwards in http://bbs.zhanyipai.net/. QQ Group: 287358999. Communicate together, progress together!