Users of mobile browsers are growing fast during the Olympics

Because of jet lag, the London Olympics is the best choice for most Chinese viewers to get the latest information via mobile phones. A third-party survey showed that 50.7% of users said they would focus on their mobile phones or tablet computers during the games, up more than 30% from the 2008 Olympics in Beijing. Among them, the news information will be the mobile end user most rigid demand, the demand occupies the ratio to reach 80%. According to Oupeng browser background data, in the past week, the number of active users increased by 31%, and the daily reading Peak is concentrated at 6-9 points, completely different from the previous 10-11 points, and CCTV column with the same name "new" Its own information platform by virtue of the special Olympic information channel and rapid real-time update during the Olympic Games during the click rate and per capita return rates have achieved a small increase, respectively, 20% and 10%.

Oupeng General Manager Song Lin that in the era of the fragmented fast reading of traditional media, the information is fast, convenient, comprehensive and active to make the audience more and more favored to choose the Internet, even the mobile network as an important channel to obtain information. For the pursuit of rapid access to information users, the major portal depth customization of the "mobile version" page with a third party browser high compression, can ensure that users in the lowest standard network environment, such as the signal instability on the subway, can also get a smooth browsing experience. Therefore, the Olympic Games during the mobile browser users active and rapid growth is also reasonable.

At the same time, for the rapid development of mobile internet media, Song Lin also expressed the trend of third-party mobile browser development, "the development of mobile Internet media, the mobile browser access to the characteristics of more attention." Oupeng has been working to help users find content smarter. The time difference of London Olympic Games is a rare trigger point for developing user's usage habits. ”

Industry insiders believe that with the development of mobile internet and social media in the 2012, social media and mobile Internet media, such as Weibo and mobile phone Edition, have been the mainstay of Olympic coverage, making it an opportunity for third-party browsers to accelerate expansion and develop user habits as the largest portal to mobile Internet.