Using an opponent's search engine optimization method

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There is competition in any industry, SEO field is no exception, and relatively speaking site Search engine optimization field appears more intense. If SEO is a game, search engines are like referees. Of course the referee may be bribed, blind, misjudged, black whistle, etc., so the result of the contest is not necessarily the most impartial. But you will continue to improve your level by constantly playing against your competitors and learning from your competitors. Here is a summary of my search engine optimization process using competitors, may not be effective for everyone, but at least there is a place worth studying.

1.Meta optimization

Writing meta yourself is sometimes a very confusing thing, because always feel not perfect, and if the positioning is not good, but also according to search engine performance and site statistics to make changes. But with competitors, you can save a part of the time. All we have to do is choose the keywords that are relevant to our own Web page and then merge the keywords into the competition by referring to the meta.

2. Page layout

The use of HTML tags, keyword density and location, URL naming page layout in the site optimization occupies a large weight, especially for Baidu, so learn the competitor's page layout and then according to the characteristics of their own web page to modify, you can save a lot of time, but the weight of their respective pages is not the same, So you not only to study the leading competitors, but also to study the competitors than their own backward, take its essence, to its dross.

3. Internal links

Constructing an internal link model is not a small project, and you'll find it when you do a whole site search engine optimization. If you don't have enough external links to prove that your pages are important, then you can prove them by internal links. When you have each page is linked to the homepage, search engines Of course think that the home page important, give a high weight. So you learn the competitor's internal link deployment and related pages on the search engine performance, and then according to their own site for similar deployment. When your site has numerous pages, you will find that internal and external links are equally important.

4. Links

When you don't get a clue as to who you're looking for, your competitor is like a beacon that illuminates your future. Although you may not have the resources and brands of competitors sometimes, but others give you the direction, the rest of the walk on the line. When your site reaches a certain level, others are naturally happy to link with you, and when your site in others look very good, others will automatically find you to link.

5. External links

Analyze the competitor's external links, but if the competitor is Black Hat gimmick message board, blog mass, you do not learn. Because it is very likely that his weight is not K, you will be K, so you want to analyze the natural links of competitors, high-quality links, links aiming text, link bait and so on. After a long period of accumulation of analysis, you have to aim at the text of the choice of different levels of competition keywords probably need what kind of link to have a probably base.

6. Search fluctuations

If competitors are fluctuating on search engines, don't gloat. Because on the other hand, it is possible that you use SEO techniques are going through the test of the search engine, you should be in time to adjust their website. Of course, when a humble competitor suddenly has a strong performance on the search engine, you also need to analyze why. Others step back, I reflect, others progress, I study.

7. New technology

Search for users is changeable, the same search engine will also change to meet users. Perhaps you do not have so much energy to study new SEO technology, but does not mean that others will not study, when others use the new technology for SEO, do not blindly follow. First analysis of this method to meet the user experience, search engine purposes, and so on, and then observe the SEO technology in the performance of the search engine. After a period of confirmation, you will also apply this technique. Of course, if not sure, you can take the test site for application.

Search engine in the constantly meet the needs of search users, may be too many times we can not understand the search engine through information and data, but the search results invisible to you through the competition to understand the search engine opportunities, and constantly use competitors for SEO, not only may surpass competitors, And can be in-depth understanding of search engines and SEO.