Using blog network marketing mode to create influence

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There are two kinds of understanding of serial, one is to be continued, the other is continuous update. Continued type of blog is very suitable for professional writers to use to serialize their work, and this series of articles mentioned in front of the paste marketing, serial to a certain time to buy links inserted. Here is a detailed discussion of the ongoing update type of blog marketing. The internet after a long period of baptism, Internet users increased vigilance, the absorption of information more and more quickly, become sensible, speculation nature of the blog is often not so easy to attract eyeballs, thus turning to the topic of professional nature.

For example, on Sina, there are 30 of the authors who call themselves little beauties to introduce her maintenance experience. Her success from netizens called her a little beauty can be reflected. At a certain age, it is commendable to be called small. With her own experience, she insists on sharing her daily experiences with women on Sina blogs, and every day there are new female fans visiting her blog, creating more than 5 million visits a year. She uses this influence, in some articles mentioned in the maintenance products naturally there are many fans accept her recommendation and follow the link to purchase consumption. In addition to a commission of consumption links, she herself has become one of Sina blog celebrities, and the publishing house also contacted her to publish the experience.

In addition to female beauty care, Sina Blog There are a lot of stocks, weight loss, health celebrity blog, are very good at using their own experience to accumulate fans, resulting in influence, and then use the influence of marketing. In addition to direct merchandise sales, blog advertising is also a way to profit.

The enterprise uses the blog to promote the enterprise the product or the service

Businesses and individual brands need to be promoted. The difference is that individuals revolve around interests, and businesses need to surround products or provide services. Enterprise Blog Marketing, through the following issues can be sorted out:

1. What industry is the product or service provided by the enterprise?

2. What is the consumer demand for the product?

3, how to establish a sufficient sense of trust for consumers?

4, if the use of a sentence to clearly describe the product, what will it be?

5, users want to buy products, what is the way?

Use the blog to promote enterprise products, and salesman marketing the same, not enough trust and in place of the demand, customers will not pay. But corporate blogs and corporate sites are different, lack of diverse transformations, can only use a fixed text mode to express meaning. Therefore, enterprises can be from the following two major perspectives to do blog marketing:

1, for the product to do professional training knowledge or explanation. For example, business is selling office furniture, blog can be serialized a large number of office environment furnishings, even office Feng shui, Office bonsai and so on. Then from the application of the Office, tell the guests should use what furniture, staff sit what kind of chair has more passion.

2. Export Enterprise culture. After all, words are used to describe the best culture of the entity, so that employees share their work experience on the blog, and customer stories. These otherwise can increase the customer's sense of trust, but also can let the enterprise culture in the staff's text manifests.

Multimedia Blog Marketing can create unexpected surprises

Although the network is mainly transmitted graphics and text, in the era of broadband more and more widely, the transmission of audio and video has become a popular application of the Internet. Blogs with audio and video combination, will produce unexpected results.

This is already the old moves in the Training class blog. Enterprise Blog can also learn from this model, for your corporate image video to enhance the sense of strength, for your products to shoot applications video to increase demand in place, for your business record good customer witness to increase customer trust to you. The way of multimedia, change is only expression, the principle is still.