Using business-to-business websites to promote

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Today, we are talking about a third-party-operated business-to-business Web site that provides buyers and sellers with a network business platform for information exchange and provides users with the conditions for online communication and facilitates trading opportunities. The ultimate goal of such sites is to profit, but also to provide some free access, but the purpose is to gather popularity, to lay the foundation for future charges. In the growth phase of the Business-to-business Web site, has formed a certain scale, to give users more free authority, is our free use of the best object; Of course, even the mature business-to-business billing site has some resources that are free to use.

In an increasing number of business-to-business websites, it is important to find the best websites for your own. Generally speaking, the better business-to-business Web site information is richer, but the free permission is few; the information on the Web site is relatively poor, but free members have almost unlimited ownership: Search, publish and update information. Initial login to such a website, the first feeling is too much information, the names too much, let people dizzy. Hands mouse, do not know how to do. Initially I always register first, as required step-by-step fill a large pile of information, and finally to the last page, but found that the toll site! or after a lot of checkpoints and certification, and finally become a member of the content to search for rigorous arrangements after the search results are actually 0. That mood is "crazy" two words can describe. After several times of practice, in order to save time, I usually take the following steps after logging in to the website:

1) search. There are a few obvious benefits to search first. First, you can quickly know the rights of members and Non-members, as well as the difference between free and fee. You may soon see a long list of mini-advertisements leads, or you may be told you have no right to search. The former is our most desired result, of course, we can start to collect valuable information on the customer, and was told not to search, there may be two results, must register to search and must register and pay to be able to search.

Each site search page is different, generally in the home page, but also some in the offer board pages, some in the biz opportunity. Because the style of each site is different, if not found on the home page, click on a few more pages, usually up to the level two page. Note: Through the search information display can know the site's access and information. Our goal is not only to find a large amount of information on the site, the most important thing is that it is suitable for our products. Some websites have thousands of buy-and-buy offer every day, which makes people elated. But after typing your product search for a buy offer you may find that today, within a week, within one months or even half a year, the results are 0 ...

2) registration. After basically knowing the site's access and free membership, the next step is to register. Registration to prepare the relevant information generally include: company introduction (Set up time, annual output, annual sales, export, number of employees, business owners, etc.), product overview, a single main push product description, the company's address, telephone, fax, mailbox, website.

3 Release the product. Register, you can start to publish product information. Need to prepare a product description, technical information, certification information, prices, pictures (not too big) and so on. According to the permissions of different websites, the number of products can be released free of charge, according to the specific situation of the site, select the focus, primary and secondary. Note: As long as the site has uploaded pictures such functions, as far as possible to use. This will allow potential customers to add points to your company.

4 Publish the information. That is, publishing business. More websites have the function of publishing business, release information to be aware of the update cycle, you can refer to the following factors: first, the site is allowed to update the time, the second is the site audit through the new information to release the time required, three is the information of the site (for our products to buy information), four is the quality of buyers ( Can be judged according to the purchaser's country, size, etc. According to these factors to judge and record the site update time and update cycle. Another factor to note is the setting of the keyword. The key word is the product name or other that the customer needs to type when searching for a supplier, and the information you post will appear in his search results when the name matches the keyword you set or contains your keywords. The setting of the key words, the best and publish the information subject consistent. At the same time, you should write the product name rather than the model, unless your product visibility is very high. Keyword settings, the site allows more than 1, the proposed order range from small to large, such as: fancy yarn, yarn, textiles ... Because from the search habits, the average person is from specific to general.

5 Search and collection. This search differs from the 1th search. The 1th is exploratory search, and the search for this step requires detailed information to be logged. There are several factors to be aware of the search, the first is the keyword, and information release, the search scope should also be from small to large, so as to improve the matching, but also save time; the second is to select the category of search, we are looking for buyers; the third is time, from the latest information to start collecting. Note: When searching, if you have limited resources for buyers, you can also search for sellers. In the seller list of the company, he is your competitor, but also may become your customer, after all, the current "OEM" business is very common.

6 Contact customers. After the search has come to an end, enter the customer contact phase. Some websites can search the customer's detailed information, email, fax, telephone, website, we can do a good record, the independent contact customer, this is the ideal state. And some websites do not disclose customer contact information, only through the platform of the website to send mail. Also have the website, it will inquire all exists in your account, must log in before you can see. In order to avoid missing the customer's inquiry, it is best to see the description of the website, do a good record, regularly open the site's inbox. If you feel that a customer's inquiry is valuable, but in this business-to-business site and do not have the right to see this customer information, at this time, Google and other search engines can find the company, or on other business-to-business sites to find this customer.

Due to the differences in product and industry, the effectiveness of the site evaluation may be different. But based on the above summary of the evaluation criteria, I believe you can basically get the essence, discard its dross.