In the head of China Mobile's Shanghai company, the OPhone smartphone product launch is a one-off act, but China Mobile's content-industry service chain will be endless.
Liu Jitao, vice president of core technology, said OPhone's biggest advantage lies in the fact that the OMS platform is open and can be supported by more chip manufacturers, handset makers, application developers and individual enthusiasts.
The first screen of the OPhone menu, built with the wonderful application of China Mobile. OPhone as the leading deep custom products of China Mobile, first built the Chinese mobile business, such as flying letter, music Walkman, book Butler, 139 mailbox, mobile TV and so on, and in the first screen of the menu rendering.
But this is only part of the OPhone mobile Internet application, benefiting from the richness of the application of unprecedented openness, OPhone's application development is supported by the China Mobile Push App Store (mobilemarket), ophone and Mobilemarket complement each other, each。
Shanghai Mobile official said that the OPhone platform will be the traditional telecommunications business and the emerging mobile internet business integration, to maximize the built-in China mobile business, so that users realize that both the use of mobile phones, but also a powerful multimedia platform.
In the application development process, OPhone provides more attractive development conditions. OPhone is based on an open operating system that makes it easier for application developers to join, and handset makers can also develop a variety of mobile apps on a free platform. And Apple's App Store is not completely open, and app developers need to pay Apple a fee to put their own apps on the market.
A developer inside an SP (wireless value-added service provider) says the platform addresses the problems that mobile app developers choose to use for mobile app sales platforms, choose to develop product-fit terminal models, and fret about the market for their mobile apps.
Not only professional development companies, personal programmers will also become China Mobile ophone industry chain an important part. China Mobile Developer Community the entire registration process is as simple as registering a BBS, and then can be submitted online application products, China Mobile to provide network channels, operating platform, billing fees and other services.
China Mobile said that by the end of 2010, China Mobile wanted to "MM" the number of users more than 20 million people, download more than 100 million times, the industrial chain value of more than 10 billion yuan.
China Mobile, with a total revenue of $113.444 billion in value-added services in 2008, is also preparing for an expansion of the platform, while its value-added service accounts for 27.5% of the overall revenue, with a growth rate of 23.8%, but China Mobile's goal is to push the revenue of value-added services to the level of voice revenue and even beyond. and the introduction of MM, will break the original SP and China Mobile to form the value-added service boundaries, personal programmers and new business delivery and partitioning model is the new power to change.
As a result, programmers in China can create a mobile widget and potentially publish to the world's largest download platform. Whether it's daily weather updates, news-reading components, currency converters, or clock or calendar reminders, developers and users can win more on the OPhone platform as long as they are popular apps.
Today 3G Network is in China's large-scale construction, while a large number of intelligent mobile phones are also in the popularization of training, so in this case, vigorously develop mobile phone application market time has matured. Due to the large number of mobile phone users in China, coupled with High-quality mobile communication network throughout the urban and rural areas, mobile phone application market will form a very large scale. This is a new development opportunity for all enterprises in the industrial chain.
In the promotion of this trend, China Mobile timely launched the Mobile Application mall Mobilemarket, today we will be on the line of MM is for all kinds of content and service provider terminal manufacturers, mobile phone software developers and individual developers, For more than 500 million customers based on a variety of mobile phone applications and digital products of a new platform.
Attention to the above word "personal developers", the first batch of individual developers have been entrusted with China Mobile, the third party Shenzhen Zhuo Hope Technology signed, all individual developers can through third-party companies and mm cooperation. Product online sales can still be in accordance with the proportion of 3:7, individual developers get 70% of the split.
We may not have any information, said I do personal webmaster, technical capacity is limited, how can we develop products? Here I first say that the current MM mall can on the business, now mainly includes mobile phone software, mobile games, mobile phone theme. You can find that although mobile phone software and mobile games are more powerful technical support to do, but the theme of the mobile phone is not the same.
We can find theme-making software for Nokia and Sony Ericsson, Samsung and other branded handsets, such as Nokia theme-making software theme Studio 3.0. Of course, you made it through the software, the affirmation of the copyright is belong to you. However, there are many rules of development, including some provisions of the installation package, we can go to the MM developer community to understand learning.
We have been in the Internet industry, in the support of A5, Non-stop to do the station, learn, find new things. After contact with MM, think this is an opportunity, we have a bit of resources can go to research. Wireless value-added Although the era of hot and Rob money has passed, the market is slowly standardized down, we missed the opportunity, because we are not ready, opportunity is to prepare for the people.
3G Network era has set sail, wireless business will be the future direction of development, we are also in the efforts to enter the wireless value-added areas, including online mobile phone theme sites, mobile phone software sites and mobile games such as Web sites, such as www.game1173.com, are in preparation, and slowly contact and then strive for mm mall. Wang wants to put the MM mall into mobile phone application Taobao, hope is not in fart, hope to be enough open, so that individual developers can really participate in, for the wireless network to make some contribution!
If you want to enter the mobile phone games or mobile phone theme class site, to participate in the MM mall ready, you can add me, we discuss together, in order to find a better mm, we want to earn mm money!