Using community thinking and large data to perspective the group characteristics of the students

In the recent hit of the big documentary "Internet Age", "Long Tail theory" author Anderson said: "The 20th century mode of cooperation is the enterprise model, enterprises hire employees, people under the same roof, for a big goal and work." The 21st century mode of cooperation is less formal, it is about the community, some ideas will never become a product, some communities will never become a company, but the key is that we now have the 20th century cooperative innovation model replacement.

Community is a new type of productive relationship that subverts the traditional. Anderson's sketch of the future must be "central" by The Edge, "free organization" instead of "structured". What is the reason for this change of relationship? There is a free and open Internet spirit, but I think more important is the Internet coverage of "human nature".

Take off flower sister last week in Baidu World CBG (consumer business Group) forum, talked about Lo Zhenyu had said to her words: "You do not like the young people now love things, a little relationship, because you will die." Zhang also said at the Internet conference: "Today's internet pattern is a more than 50-year-old CEO leading a more than 40-year-old executive, directing more than 30-year-old employees to make products for their teens." "Yes, the internet world has been occupied by them, so much so that the world is ours, rather than their."

From the face to the selection of moral integrity, and then to a stubble rise of the ceo,70, the "elderly" people should look up to the sky, the students have produced a destructive type of innovation drive. Baidu Vice President Wang is also in the Baidu World CBG Forum on the taste of the three refined five words: "Stay Meng Mean bad strange", summed up such a number of tunes are very easy to be popular in the group, by their pursuit and welcome. So, Wang put forward now to do products and services, how to be able to and the 00, after a happy play. How to have fun with the other? So, in the Baidu World, CBG United Baidu Data Research Center released a "Baidu Insight report." In addition to the author's study of community economy, found that some of the group characteristics and community economy pattern is very relevant, let's talk about the group from the perspective of community and large data.

To overthrow the authority, but not to destroy, in fact, is not the same

Kelly in "Out of Control" depicts an organizational structure, the world, like the natural world, will soon have autonomy, adaptability and creativity, and then lose our control, but it is the most beautiful ending. KK said is a kind of social economic form, to complete such a "Runaway beauty", we must first deconstruct the past control of the hierarchy system, distribution system and other rules.

The social rules of the 60 and 701 generations are pyramid-style management methods, whose age, the more rich experience, the richer the resources may occupy the top management, and grasp the absolute decision-making power, the whole process of business, if there is a failure of leadership decision-making, the project will suffer huge losses.

And the generation is to let management become flat and liberalized, such as in the network of the drama "Never thought of" the behind-the-scenes team million days, 90% of the staff is a, CCO called Beast Ishan also mentioned that their management is very flat and free. There is no office space partition, no boss of the closed office, there is no rules and regulations of the "very" system.

He is unwilling to blindly follow the leadership of the arrangement, but also want to rely on their own ability to destroy all unreasonable, to do everything, only for their willing to fight for it. The generation of generations is devouring and deconstruction the inherent system, but after the hierarchy and authority have been deconstruction, the group structure is not without rules and order, and the young will build a brand-new "order" according to the contribution value, with the cultural label, interest and hobby.

In the post bar, watercress and some more intensive interest in the tribe, it embodies the "order" binding. To stick for example, the 11 paste culture development process, the fan's stickiness did not weaken, very important reason is that there is a kind of implicit order in the maintenance of the Force. For example, in the "where Daddy goes" bar, according to the fans of the active degree of "grade" distinction, will also be based on their good, some key role in the Division of labor. There will also be a virtual "hierarchical authority" order exists among members, but this new "order" is entirely based on the spirit of open and cooperative Internet. Theoretically, the future of this uncontrolled order, will gradually extend to the company organization, social division of labor level, complete the network to the real world of natural transition.

Individual revolution: The people who are guided by freedom

We often listen to the people around us complain, work is to see the end, no challenges, no passion, only day after day repetition. There is no denying that 70, generations of people live more tangled, within the heart often wandering in various options. People before 90 often follow a position role view, is a group of "hierarchical Division of labor." When the civil servant, or test graduate students, is the distribution of state-owned enterprises, or the sea business, this "iron rice bowl" sequelae, has been affected by the current generation.

But after the rise of the true network of Aboriginal people, this idea gradually blurred. More free and easy, about their career orientation and development direction have their own clear plan, a job like to do, do not like to leave. In the "Baidu Insight Report" shows that in the career planning is either job search, or self-employment, and the latter ratio reached 40.9%, the choice of "Iron rice bowl" civil servants accounted for only 6.43%.

In this report, the "puny" in the traditional evaluation was redefined as "interest first". For job-hopping, there is a more decisive choice than the one: 96.15% will choose to "seek another" if conditions permit. These 70, we have to abide by, adhere to, guarding the "stability of work", in the eyes of a fundamental disdain. "A job for the rest of your life" seems boring and impossible to them, perhaps "stability" for their true essence is the rise of individuals, not a unit can be given by an organization.

Fortunately, we are in a good time. The whole social environment is also providing a variety of support to the three. Funding, IDG, a well-known investment organization, launched the new venture fund, to support the generation of generations of entrepreneurship; products, Baidu, Tencent and other Internet companies in the design of the product angle more to cater to the generation, Baidu Bar, library, mobile games and other products are designed to meet the characteristics of the group. Team, such as Ali in the formation of the team, but also more willing to eclectic talent, the product manager of a particular value, to give a bigger stage.

The arrival of the national small age

The ultimate form of community economy will be tribal, just like a small time. Groups, seven or eight team, play the community, engage in the public, the organization's boundaries become more and more diluted, as long as the interest, the desire to congenial, can collaborate to do things. Now the bat players are using technology and market advantages to develop a variety of fun products for children after 90 to mobilize their appetite and stimulate their experience.

But in fact, we have no idea what it is. Many of us have no sense of what we have done for our 70 and old folks. Baidu Insight report shows that the consumer view, the original majority of the old as long as they like, on whether the brand, advertising, and so completely without feeling; in terms of employment, for the choice of working units, personal interest is high above the development space and salary level. For the new, we found that many of their "non-mainstream, brain residue, lust, life disorder," the labelling of the evaluation is a misreading.

For example, as a Guo Lei created "Face Meng", 35 young people together, toward their own interests in the direction of efforts, unexpectedly can climb the top of the App store. These pretentious 烎 will use a value pole and guide that we can not understand, and in their little times, do what makes them happy and let them be. As long as they like, as long as they can survive, as long as there is a challenge, perhaps the best.

"Small and Beautiful" is the best condition for the social economy to run itself. Only in this way can the real spontaneous, from the love to realize the union of free man and free man. And the generation is brave to provoke a heavy burden, to prop up their own beautiful future. Baidu CBG mentioned the future of product development and even business model, all need to and the happy play together. I cannot agree more on this.