Using cross-platform network marketing communication to find the exciting point of target users

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A few days ago, I received a message from a circle of friends, opened a look at the original Ching Ming Festival in Guangzhou, the King Square held a "Land King Square Homeless animal Adoption Day" activities. This activity was originally in the Micro-blog spread, and later was reprinted by friends to the circle of friends to share, so the author also added the relevant activities on their website information, and soon someone from the search engine to find this information.

A variety of media communication channels

Since the launch of micro-credit, the news of the Death of micro-blogging can be heard from now on. If you are active, Twitter is not as bad as it was at its peak, but Weibo's fans have not diminished, but their forwarding numbers and comments have dropped sharply, but in the end of March, from the story of the article, he responded by tweeting a record of social media sites, In just more than 10 hours to break through 1 million forwarding and 3 million times of interaction, from which we can see the vitality of Micro Bo is still exuberant.

In the micro-letter, the phrase "and do and cherish" can occasionally flash in front of us, what does that mean? In fact, whether micro-bo or micro-letter, are part of social media, the function of each other even if there is a difference, but they can coexist co-prosperity, and even a lot of information can be forwarded to each other.

As the "King's Square Homeless animal Adoption Day" information across a number of different network platform, and moved to the author's hands, and then by the author to use the site to spread it. It is this variety of communication channels, fully embodies the network information era of the biggest characteristics-we can easily choose the network media, this is a borderless information flow advantages.

Second, multi-level Network marketing communication

As a network marketing staff, I believe all hope that their product information can be accurate to reach the hands of potential consumers, but we always find that no matter which way to use, still will be missing many target customers, after all, we are accustomed to find their own familiar channels of communication to carry out the relevant marketing work.

Like search engines, naturally will focus on the search engine, so it is easy to ignore other effective means of transmission, the same reason, many people because of missing the best way to spread the microblogging, so all the hope is pinned on the micro-letter, even at all to micro-credit marketing in-depth excavation.

Although we all know that as long as we concentrate on doing something, we can help ourselves, but as the Internet, because of the relatively free and easy information channels, many people will choose their favorite sources of information.

Whether it is a search engine, or micro-blog, micro-letter, or even QQ groups, forums and even video and so on, these information channels for our marketing information to bring a full range of information dissemination. Therefore, how to use such multi-level network marketing communication, will be our network marketing staff to promote the product of an inevitable task.

Third, marketing open the door to communication

The purpose of any information dissemination is to make it reach the target audience, the network marketing communication is more so, but it also has a more information interactive function. No matter what kind of network media, just let the important information reach the user groups there is not enough, but also need to communicate with them, after all, network marketing in addition to the freedom to choose a variety of media, but also very convenient for both sides to communicate.

From traditional marketing to network marketing, the convenience of communication has increased, we can easily get from a variety of network marketing information to communicate the way, from the previous QQ to the present micro-letter, more and more practical functions to make the threshold of communication greatly reduced. Even the author's parents can now easily use the software for various kinds of information interaction, and for this reason, these elderly people have become happy to use the network to add convenience to themselves.

Case: Old man and group purchase

This is a case that happens to be around the author, in a cafeteria there is a size to come here to enjoy the food. It is estimated that they are the first time to come to this restaurant, the family for the environment and food are a great mouth, so they meet to come again. During the period, I heard the young daughter of the other side of her estimated about more than 60-year-old mother greatly praised the old people know how to choose the purchase business. Her father said that mother, in order to buy these coupons, very carefully browse the cafeteria all the information, including other users of the reviews.

From the above case we are not difficult to find, the product information of group buying business Plus user feedback comments information, the combination of both let the old man determined to buy the restaurant purchase coupons. If in the old tradition of marketing, assuming we know that the restaurant is through the way of flyers, we can easily learn from the exquisite pictures of the food features here, but we have no way to know how other users comment on the restaurant.

However, in the era of Internet marketing, we can not only quickly and easily understand the specific situation of this restaurant, more importantly, we can from other users feedback information to get more effective information. This is not like marketing practices, in fact, is the intention of the business. Smart Group buying business has recognized the strength of the comments, they emphasize the O2O closed loop, stressed from the line to the line and then back to the line of the root cause, it is because of these reviews Word-of-mouth communication power-effective network marketing communications.

Four, multi-level network marketing communication across the platform

The Network marketing communication characteristic is the information timeliness, the dissemination freedom as well as may produce the two-way communication, therefore we should carry on the related information dissemination, simultaneously, should combine the different network marketing means to carry on the cross-platform spread. Whether it is micro-bo or micro-letter, or even some seemingly already very old network marketing means, as long as we can do the work in place, still can produce very good marketing effect.

Of course, one way to promote the dissemination of information can not meet the increasingly picky consumer demand, so we have to learn to use Word-of-mouth publicity, so that other users to help create the dissemination of content, from these level and valuable dissemination of information to explore more useful marketing information, to promote the needs of potential users interest.

So it doesn't matter whether Weibo is going to die or when it's going to really end, and it's important that up to now, despite the fact that the popularity of Weibo is not the same, it can still be the case if you can find its G-spot. Similarly, how to use the network marketing communication to stimulate the target group's excitement, but also our network Marketing Personnel's task.

The author of this article Dengjianfeng, reproduced please indicate the source, thank you for your support!