Using data to help investors find viable start-ups

More and more startups are being built, and more and more startups are falling down. So, as a rational investor, how can we make the right investment decision in this slightly impetuous entrepreneurial environment? The start-up Mattermark, set up last year, may help investors solve the problem.

Mattermark is a data analysis software that can import data from Twitter, LinkedIn, AngelList, Crunchbase, and news sites to help investors discover potential opportunities For example, a start-up company's popularity on the social network can help investors advance to which company is likely to suddenly fire. It can also keep track of the growth of a start-up company for long-term investors.

In addition, in the entrepreneurial variety of the current, Mattermark also allow the company's vertical domain, geographical distribution, growth stage to do classification, query and organization. There are a number of powerful filters that can help you make special screening (for example, companies that have not yet done a round of financing).

Mattermark CEO Danielle Morrill today revealed in his blog that the company has won a second round of seed funding of 2 million dollars. In this round of financing, Andreessen Horowitz and Ullas Naik continue to be cast, while version one ventures, Felicis Ventures, Flybridge Capital New investment institutions and investors, such as the business party, are also involved. It is worth mentioning that in this round of financing, Mattermark did not add new board seats. Another interesting thing is that in this round of financing, 95% of the money comes from Mattermark's own paid users, including VC, angel investors and others.

Yes, in the Mattermark team's view, the investors who are active in the investment market are their target users. At present, the Mattermark can be traced to more than 200,000 technology companies around the world, and more than 200 enterprises pay subscribers, including various VCs, angel investors, investment banks and so on. The investors met with hundreds of investment-seeking entrepreneurs every week, and they were happy to pay for software that mattermark to improve investment efficiency.

For why not directly melt a round, but to melt the second round of seed fund This question, Morrill also has her own explanation: Mattermark rounds of funds have been used up, and the current situation of the company's development is not up to the traditional a-round financing required conditions. It is only in this way that new funds can be obtained to continue to develop the company.

According to Morrill, in the period from July 2013 to February 2014, the company's revenue has increased 10 times times, and the team from the initial 9 to the current 21 people. In addition, the funds obtained in this round will be used to build the team, and the company will develop a new strategic direction to reach the next milestone.