Using event marketing to promote brand sales and strategic development

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"Jia, your mother calls you home for dinner", "69 jihad" and so on, these two years of Internet marketing some new trends. What is the Internet? Everyone said that the internet is the media, but I would like to say that the Internet or channels, you see the biggest change in 2010 years? I summed up a few words, E-commerce branding, Brand Enterprises E-commerce, E-commerce community, because all E-commerce enterprises, after the development and accumulation, They crossed the break-even point and were the first to remain profitable, but later found that if it was hard to make a living at low prices, it would now be a brand. You see some e-commerce some of the online advertising. 2010 very interesting situation, a lot of brand advertisers contact E-commerce, such as international cosmetics enterprises, as well as some domestic sports brands, such as Li Ning, they champion Chau have entered E-commerce enterprises, including clothing, many brands. We call brand Enterprise E-business, everyone in addition to use the Internet to do media tools, do brand marketing promotion at the same time, we think of another function of the Internet channel functions, not only on the Internet can do the brand to achieve sales, running on the Internet channel operations, the other function of the Internet directly as a channel media to help you produce sales. There are some things can be done to the platform, but also to reflect the channel function, the Internet has the media and channel two characteristics of all the things to play? We find a point, event marketing.

Here, the network performance is eye-catching. Some enterprises through online group purchase, download coupons and other forms, give full play to the network All-weather service, covering a wide range of advantages of low cost, sports communication and offline sales link, the effect is significant. We just do good event marketing, both the brand and sales have great benefits. Whether it is Wanglaoji, Mengniu, they have done a very classic event marketing case, Wang Old Ji two earthquake donations very large, he passed the Wenchuan earthquake through such activities to obtain a lot of netizens praise. They performance during the search engine, they engage in sponsorship activities, we see from the Baidu Index, netizens to his very big attention, this year they do a lot of activities, this year will use a lot of Baidu platform. Mengniu from the super Girl to now some activities, netizens active search more, we will share a lot of the most of the attention. How we use these concerns. Integration of the Champion continent Marketing this model, you see this theory, we are called to do a variety of cross-media marketing, we have a good habit, through the search engine search, after our product consumption through Word-of-mouth and netizen sharing, through such activities to get a marketing communication champion Chau process, event marketing is a tipping point, Cross-media references can be a very good tool for sharing links at the end. How to apply we see a few cases.

When you do event marketing, the key to small budget and big budget is integration, and what method to do. At that time we in the media strategy not only advertising, do forums, do search engine marketing, we see all the ads completed after the user two visits, you can search the relevant information through the search engine.

In the big event marketing year, how to choose and occasion, realize the rapid growth of the brand? In interviews and surveys, we found that innovative ideas and means are still the eternal pursuit of enterprises, this pursuit in the spread of the diversity of the background is particularly strong, and the Internet is an important stage. such as online Expo, online auto show, World Cup online live ... More and more brands are starting to look to the Internet as a hot marketing platform.

Said so much, an e-commerce marketing and platform, such as we can borrow some TV dramas hit, hype some scenic spots topic, search will get a very big increase.

Recently the Guangxi government photographed the "search for Sanjie", through the media to improve the Sanjie culture, is also a sign in Guangxi, is a successful marketing case. We can create some events, speculation at the same time we have to think of controllability, in the event of marketing hype when the requirements of the controllability is very high. All aspects of personnel speculation event marketing can be discussed, the need for network advertising companies, customer media, including paper media planning team to do in-depth analysis, I just give you a preliminary discussion, we can see, no matter what the advertising form, TV, film, we can finally through the search engine to help customers do sales platform, Finally to achieve sales, and finally through Word-of-mouth marketing, search engines and so on a variety of platforms to share the reuse of the process. In this process there is a very important thing is the event marketing, we in the overall aspect, can not plan this market, can operate these media, Internet advertising is the most important to understand the characteristics of various internet media.

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