Using good search engine marketing to bring some benefits to enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The so-called search engine marketing, is according to the user uses the search engine the way, utilizes the user to retrieve the information the opportunity to pass the marketing information to the target user as far as possible.

Search engine marketing to achieve the basic process is: The company will publish information on the site to become a Web page in the form of information sources, the search engine will be Web site/web information to the index database, users use keywords to search, search results listed related index information and its link url; According to the user's judgment of the search results, select the information that is interested and click the URL to enter the website of the information source. This completes the enterprise from the release of information to the user to obtain information throughout the process. The article said that search engine marketing is the most cost-effective way of marketing, then in the implementation of search engine marketing, we must pay attention to the following four problems.

1, originally planned to build the enterprise website, should combine the characteristic of the search engine to carry on the related structure, the page, the content setting.

Search engine optimization, including internal optimization and the construction of the chain, so the site should be built to make the site more user-friendly, set up more in line with the search engine, eliminating unnecessary later to promote trouble, soon on the road. But how to do it better is not as easy as talking now. For Web site Construction people must now set an idea, the site is built to two people to see: One is the future target users, one is the search engine, the establishment of the balance between the most important.

2, for Enterprise website optimization work, from keyword analysis, internal optimization, outside the chain construction three aspects.

Site optimization mainly includes keywords analysis, internal optimization, outside the chain construction three aspects. Keyword analysis to grasp the principle is: industry words to contend, product words to be determined, related words to study, the unpopular words to pay attention to. Internal optimization includes structure optimization, code optimization, and text optimization. On the construction of the chain to master the quality, volume of the policy, do not junk spam connection.

3, for the promotion of corporate website optimization, to eliminate cheating.

Recently a large number of corporate Web sites are blocked by search engines outside the wall, was permanently deleted by the search engine, leading to the consequences of the most reason is because of cheating, due to the prevalence of SEO last year, everyone is SEO, so there has been in order to rob customers as soon as the effect of the phenomenon. Website promotion optimization is impatient to eat hot tofu, but some optimization service providers in order to quickly put the keyword platoon, had to use cheating means, such as keyword accumulation, site mass and other means, although this kind of cheating means can temporarily let the site in search engine rankings, but the most once found will eventually eat the consequences.

4, for search engine keyword bidding rankings, carefully analyze user behavior habits.

The success of search engine bidding ranking is to achieve accurate marketing, and our customers are really accurate. Think this is the reason why most of our companies are wasting a lot of money. There are some factors that can be controlled in the bidding rankings, some of which are not controllable, such as the price of key words. The most important emphasis of bidding ranking should be on the analysis of user analysis to the keyword. Should stand on the customer's point of view to analyze keywords is the safest. Bidding rankings and SEO is not the same, we are more pursuit of precision, to the user does not seek more, but the quality must be high. Such enterprises can make money, such as the choice of a broad industry words to go shopping, price is very expensive, a few dollars or even dozens of yuan of the unit price only bought an IP. The current situation is very lack of this analysis, search engine consultants to provide some reference words, and their own search engine user behavior is not deep, a cursory choice of words on, the result is naturally only pay no return. Keyword Analysis needs search engine consultants and customers close combination to complete, no one more than customers know their customer behavior, but customers do not understand the necessary search engine research knowledge, so the search engine consultants and customers together is the best choice.