Using hot search keywords as the core writing, greatly improving the communication rate of soft text

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The role of the soft text believe that every webmaster is very clear, soft wen not only can effectively promote the site, for their own website to establish enough positive information, promotional products, improve the role of keyword ranking and so do not believe that you need to swim in front of you. And today I'm going to explore how to make my own soft propagation rate is higher, so that it has the characteristics of viral divergence.

First a good soft wen must need good material, after all, bricks, if not a core material who can not write good article.

Four directions for material selection

1, corporate news, corporate news is undoubtedly one of the best materials published in soft paper. For example, enterprises to win awards, corporate participation in public welfare activities are the dissemination rate is very easy to improve the material. And corporate news is also the company leaders most agree with the soft style of writing. And the source of news material can only be distributed within the enterprise.

2, industry data, such as industry trends, the latest policy information, or authoritative organizations published statistics and so on. As soft writing is a good source of material, and a soft paper with accurate data more and more can make people more recognition. And the data sex news body Soft article is also the most easy to be collected by many large-scale news website soft text. The transmission rate is undoubtedly the most stable and most efficient among the many materials. But the acquisition of industry data first-hand information often requires the editor to have a certain channel, the new writer is almost impossible to get. But can be published through the Web site editor of the second hand information for two reviews, or false original way as a material writing.

3, industry news, as a writer on various news of the publishing site is naturally very familiar. And some of their own industry-related news is very easy to get the material, using the online has been released news as the core material, around the core to write their thoughts on the news, comments, insights, thinking and other articles. Can be a source of material potential depth excavation, such as the recent Taobao and nine express agreement in the e-commerce industry caused many concerns. Editors can use this material to write their own views of things, incidentally attached to their own needs to promote the theme will be able to achieve a very good communication effect.

4, the latest hot words, if the above methods can not let you think, then you can also use the union idea. The current Baidu Hot list on the recent period of hot search words to Lenovo, and you want to promote the keyword or a message linked to the use of divergent thinking to connect two different words. The use of hot words to promote the promotion will undoubtedly greatly improve the transmission rate, and in the short term to obtain enough eyeballs.

Key Lexical Correlation method

And, incidentally, how to connect two different words with divergent thinking. When I look at the mind map books, I see an example of a design institute students in the designing class needs to design a coffee advertisement, and the students can not think of any thoughts, the teacher then walked to him. Seeing his blank page and deep locked brow, he took the pen and drew two identical circles on the white Paper, asking the student, "What do you think these two are?" At that time, the students did not think that the two-circle was special, but said "like two swimming pools". When the teacher heard it, he went on to ask, "Why are there two swimming pools?" Students ' "Because one is warm pool one is cold pool!" swimming in the ice and hot coffee sea! "

Therefore, the use of Baidu heat search words to improve the soft text transmission rate, we can also use similar association method. Connect two words that were not originally relevant. For example, "joining the network" with Baidu today's heat search volume 33,692 times of the "Children's Day economy" can be linked? It seems to be irrelevant, but you can use the idea. From the network image of household consumption, save money experts to start with Children's Day family out in the supermarket to buy children's Day gifts as a link.

Finally, the title of a soft paper is also an important factor to determine the transmission rate of soft text. Baidu included in the article is mainly to collect the title of the article, the collection of only the weight of a few major sites to collect. So the article title should be with the above mentioned four core points, with their own hope to promote the key words, will greatly improve the quality of soft text transmission.