Using information dissemination method to obtain flow and high quality external chain

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

information dissemination and promotion, mainly by the use of classified information sites such platforms, to publish information as the main means of promotion, through a large number of information, improve the site or product exposure, visibility, at the same time to obtain the chain, enhance the weight of the site.

Dissemination of information is a more early use of one of the methods, it should be said that this method is more mature, but still some friends in the operation feel a little bit out of the way, or the implementation of a difficult to see the effect. I think to put the right attitude, dare to try, adhere to the implementation. Network promotion is a lot of time to fight is the implementation of a method to play to the extreme.

The following combined with my own promotional experience, share how I operate information dissemination promotion.

The search and selection of publishing platform

Network classification information platform is very many, search by search engine, casually can find hundreds. How do we choose this platform? The first of those comprehensive type of large platform must not let go, such as 58, the market, the people, easy to log on the network, on the one hand, the high weight of these platforms, the release of the information by the search engines are high probability, on the other hand, these platforms themselves large flow, to obtain a Second, according to their own industry to find a platform for industry, these platforms target users accurate; third, according to the scope of business coverage, to find the local classification information platform; Finally, consider the time and effort to select the appropriate number of platforms.

Account Registration Tips

Platform selection is good, the next step is to register as a platform member. Although the registration is relatively simple, but also has a certain skill.

First, register one or two main accounts, the user name is best you want to promote the site or product name or keyword, used to publish more important information.

Second, more than registered vest, the general majority of the platform of a daily account of the release is limited, in each platform to register a large number of vests, can be published in turn a large number of information.

Third, the registration of information to be detailed and and true, on the one hand, registration through the audit of higher probability, on the other hand, users of this type of account trust to a higher level.

Title to meet user search habits and follow user needs

The principle of information dissemination is to obtain opportunities from search engines by releasing information in large quantities and using a platform as a bridge. At the same time, the platform itself shows a limited location, information is mainly through the site search to get the show. Whether from the perspective of the search engine or the platform itself, the title is one of the keys to determining the effect. So the title to meet the user's daily search habits, we have to spend more time to study the user's search habits, understand what they need, will they may search keywords into the title. At the same time we should also pay attention to the needs of users, different times to publish different content. For example, we are doing basic education products, of which there will be the peak of the time to find courseware, the mid-term period to find the test paper peak, we should be based on this adjustment theme, or even to do the topic.

Content Original and detailed

Published content must be original and detailed, first search engine like original, valuable content, for such content, it is easier to get rankings. For users, your content is detailed and valuable, will allow users to better understand the characteristics of products to help them solve problems, so as to improve the conversion rate.

Write the content of the time to pay more attention to the user's concerns, the user want to understand all write clearly. You can see how competitors or the same type of company to write, you can refer to their writing good, effective.

Understanding and compliance with platform rules

Each classification information platform has its own rules, although the rules of the large platform are the same, but before sending the message, we suggest that we should make sure to avoid doing some work. Many times the information cannot be audited or deleted because the information that was sent violates the platform rules. Especially for stay link and contact way these two must make clear, some platform can stay, some platform is unable to stay.

Understand the rules of the platform, we have to comply with it, the platform will not allow users to violate the rules, the light of the deletion of information, the person directly sealed. It is best to do a table, some of the special rules of the platform to record some, send information to pay attention to improve efficiency.

How to leave a link

Many promotional friends do the original intention of information release is to stay the link, the classification information platform is indeed to increase the chain of one of the main places.

Most of the classification information platform can stay linked, basically these links are pure text form, but Baidu official said this kind of outside the chain they are effective, can enhance the weight of the site. Stay links can also directly for the site to bring traffic, do not need to go through the search engine for two broadcasts.

Send information to leave a link when you need to pay attention to some skills, not all are the homepage of the link, the links within the page should also be regularly released, so as to promote the weight of the entire site. Not too many links in the information, generally a link can be, but also to consider the user experience, in the most relevant places on the link.

Mass release and split-time release

Based on the characteristics of the classification information platform itself, a lot of information is generated every day. For those popular channels often appear in this case, you just sent the information is still in the column homepage, click Refresh, immediately pushed to the second page or even later. So a large number of release, can increase by search engines included opportunities.

For itself there is a good flow of classified information platform, the platform within the publicity is also very effective, a large number of published information can increase the exposure rate. Some of the large classification information platform traffic will be concentrated in the information channels or columns of the home page, can be in different times of the day, especially traffic peak time (8 point-11 points, 15 points-17 points, 19 points-21 points) to carry out a large number of information release or refresh, This allows our information to appear on the homepage of the Information channel or column at these peak traffic times.

Record, track, and maintain

The information to be published to record, easy to follow up and maintenance.

Tell me my method. I am for each platform to create an Excel table, record the release time of the day, the title, the information address, the account used, Baidu included, the most recent check time, notes. Regularly tracking the information to check, for those who are included, the effect of a good regular maintenance. For those that expire or are deleted, reissue them. At the same time through the record can be statistical analysis of the effects of each platform to extract a high-quality platform, improve efficiency and effectiveness.

The above points are my own summary of some of the promotion skills, my own promotion of the effect is pretty good, we can see, combined with their actual operation, I hope to help you, welcome everyone to add me Q269323553, Exchange learning.