Using Internet thinking to start a business in Kashi, Xinjiang

This is Xinjiang.

Ammo can't go out before 3:30, he needs to pray. It is now Friday, the Muslim main hemp (the Arabic "poly Ceremony" transliteration) day. Islam stipulates that it is possible to complete a day of 5 prayers on weekdays, but on the main day, the male Muslims will go to the mosque to do the collective Lord's worship in the afternoon. Ammo took a small rug out of the door.

This is a large residential area in Kashi, Xinjiang, which is called the No. 2nd community. Community of more than 2,800 households, the majority of Uighurs, mosques built in the community. It is 3:15, the temple is not enough space, Ammo joined the mosque in front of the crowd. Hundreds of weeks on the carpet, the men were on their knees on the blanket and waited quietly. Women have long been shunned, and children playing outside are also known to be silenced, and daily life at this moment is resting and giving way to faith.

Less than 300 meters away from the mosque, located in the center of the 2nd community, ammo just out of the set of street two-storey apartment, is Vigidani Trading Co., Ltd. (hereinafter referred to as Vigidani) location. Vigidani is a transliteration of Uygur conscience. The company was founded in March 2012, the main business is to Walnut, jujube and other Xinjiang native products, through Taobao, electric business website 6688.com, micro-letter shop on the network for sale. From the product range and operating channels, it is only a small participant in the tide of China's electricity business, according to the Ali Research Center statistics, as at the end of 2013, only Taobao on the agricultural products related to the shop, has reached 394,000.

Vigidani has its own uniqueness-the company, founded by the Uighur and Han minority partners, is still small, but its model provides an imaginative password for the future of Xinjiang. July 5, 2009 night, Xinjiang Urumqi, vandalism burned serious violent crimes, in this incident, 197 people were killed and 1700 injured. Since then, the stability and development strategy for Xinjiang has been put on the top agenda. Central level, the establishment of the Xinjiang work leading group, held in the same year, the first high standard Xinjiang working Conference, after the meeting, modeled after the Wenchuan earthquake reconstruction model, the country, especially the coastal developed areas to support Xinjiang's funds and projects influx.

Under this background, the employment and entrepreneurship of young people in Xinjiang become the important task of Xinjiang's stability and development. According to the Xinjiang Autonomous Region Public Security Bureau statistics, 2012 Xinjiang, the occurrence of the violent fear activity, the participants are more than, and the education level is not high. The point of Vigidani is to harness the power of the Internet to connect the country's most remote rural and Uighur farmers to the world and raise their incomes.

Bing, an associate professor of economics and management at Xinjiang University, said in an interview with the Asian Heart network that as of March 2012, there were about 20,000 Taobao stores in Xinjiang, employing 40,000 to 50,000 people. This number of labor, every year when the flow of large period, there will be 20% to 30% growth. Xinjiang Internet Association under the Deputy Secretary-General Li Peijun, Taobao Shop if the business model of modern enterprises, standardized management of employment, training market, will help to maintain the perennial stable employment volume.

In other words, internet entrepreneurs such as Vigidani may be changing a certain reality in Kashi, Xinjiang. Kashgar is the traffic hub of the ancient Silk Road, the most western city in China. If you fly from Beijing, you need to stop in Urumqi, before and after 7 hours to arrive. According to official figures, Kashi's GDP rose 15.5% in the first quarter of 2014, doubling the country's growth rate. Kashi is the administrative station in Kashi. Kashgar Prefecture is one of 7 regions under the jurisdiction of Xinjiang Uygur Autonomous Region, which is located in the junction of the south of Tianshan, the Pamir and the Tarim Basin, bordering Tajikistan, Afghanistan, Pakistan and India.

Kashi Beginnings

Driving from the city to the northeast, across the Turman River, about 20 minutes, to the Kashi Wasteland Township Mu He Tarr Abdulkadir Farm House. Mu He is one of the first farmers to cooperate with Vigidani company, the courtyard has 10 acres of orchards, planting more than 30 walnut trees. Mu He, a 63-year-old man, was grafted in the garden with huge gardening tongs and a bucket of new sticks. The old man said, Muti Tolson feedback, thin walnut is more popular with network buyers. So he wanted to graft some of his own walnut trees.

Muti Tolson is the founder and operation Director of Kashi Vigidani Trading Co., Ltd. Han friend called him Mu. Ammo stood in the orchard, to Mu He to ask the grafting technology.

Mu He The Courtyard by Adobe, Courtyard House can pass dirt or masonry material, distinguish the new and old construction time, but two parts have been connected together, color is Huang. There was a huge adobe in the house, and a dark red carpet with ethnic customs. "The family earns about twenty thousand or thirty thousand a year." Mu He Tal A Chinese will not say, need to translate through ammo, "in addition to this orchard, there are several acres of wheat." But the source of income mainly depends on orchard. ”

Mu He's income, if put in the macro background is more referential significance. Kashgar has made great strides in recent years, but there are still gaps in the development of the whole country and Xinjiang, and poverty and backwardness are still the basic areas of Kashgar. In 2012, the region's GDP was 51.7 billion yuan, with a per capita GDP of 10290 yuan, just equivalent to One-fourth of the whole country and one-third of Xinjiang.

Following the 7 5 incident, the Shenzhen counterpart supported Kashgar. According to the information provided by Kashgar Municipal party committee, 65 key projects were arranged in Kashgar in 2014, with a total investment of 9.83 billion yuan. Learning the experience of eastern city management, Kashi has also set up a series of local investment and financing platform, such as Kashi City Investment company, registered capital from 200 million yuan to 2.5 billion yuan, total assets of 10.4 billion yuan, responsible for the Kashi region 13 square kilometers of land reserves and the first level of management development. The changes in Kashgar are quietly affecting people's perceptions. Ammo's eldest brother Nurmemeti Tolson is the party secretary of the Kashi Gustan Township. Now that investments and projects come in, farmers ' incomes have increased and consumption has improved, he said. "Farmers have a market economy, do their own work, and are busy earning money." ”

Mu He has two sons and two daughters, and now the other few have been married except for their little daughters. But the sons ' land was not separated and cultivated together. 2013, the home of the orchard produced a total of 650 kilograms of walnuts, all by Vigidani consignment.

"Mu He the Walnut home, in the shop is always the first time to sell out." "Ammo Introduction, according to the quality of different, the current walnut in the traditional market retail price is 28 yuan per kg to 40 yuan, traditional vendors door-to-door purchase price is always lower than the traditional market prices." Vigidani is committed to buying similar products at prices above the traditional market price. "There are vendors who question how we make money." In fact, good quality products, online is able to sell higher than the traditional market prices. "Ammo explained.

"At the end of 2011, we just started selling dried fruit on Taobao, Mu He 3 Jin Walnut sold 75 yuan." Much higher than the market price, the old man is particularly happy. "That's the starting point for Vigidani," Ammo said.

2013, Vigidani from all over the farmers received a total of 10 tons of walnuts, divided into 500 grams per bag of packaging, each bag price of 45 yuan, the online market is excellent, the Treasury now has left about 500 kilograms of inventory.

Vigidani's founder just caught up with the rapid growth of internet popularization in Xinjiang. According to the statistics released by cnnic on the development of China's Internet as of December 31, 2013, the popularity rate of Xinjiang has reached 49%, ranking Nineth in 31 provinces and autonomous regions of China, so that the gap between north and south Xinjiang is still very large.

The choice of ammo

3:30 P.M., ammo end of the week return to the company, began to receive several courier company's partners. Ammo, born in 1986, was originally a member of Kashgar customs. On the ground, employment has been gloomy. At the end of 2009, Kashgar had a total population of 3.8728 million, with only 189900 employees, only 5% of the total population, and fewer self-employed and private entrepreneurs, which accounted for only 3% per cent.

In an environment where the agricultural population still accounts for the majority, civil servants are the best way out of college graduates like ammo, but most young people do not.

I met in the lobby of the Kashi Barrelin Hotel with the ammo age of small Uighur youth Roman Abramovich Yusu.

Abu all external force two years ago graduated from Xinjiang University Law major, but after graduating back to the hometown of Kashgar, has not been able to enter the civil service, can only work in the Barrelin Hotel, a monthly salary of 2000 yuan.

Compared with the external forces of Abu Ammo, it is much luckier. As an undergraduate in the English Department of Changji College, June 2011 ammo passed the first prize to Turgart customs officials. "Customs work is stable, but very boring." "Ammo said. He resigned after 3 months.

Ammo grows in the area of Kashgar, about 20 km from Shufu County lan Gan Xiang Hugimi Lectra village. Home in the door to the right is a row of the main house, different from the common local yellow houses, the house outside the wall painted bright white paint. Outside the house, there is a row of two meters wide Kang, above the Kang is a wooden awning, for people to sit and rest. The house was facing a wall, and a grape frame was draped over it. After the wall, there is a piece about 14 acres of orchard, orchard side There has just been repaired, through the water pipeline cattle. The farm yard is full of riches everywhere. Ammo's father, Tolson Gusland, said the house was built in 1993 and the awning outside the house was built in 2004.

"It took 6 months to build the house and it cost 1800 dollars." If it is now, 18000 is not enough. "Tolson can hardly speak a word of Chinese, but with ammo as a translator, he is still very quick to be a pleasant talker." When he was 16 years old, he passed the secondary school, and the parents at that time owed the people's commune 200 yuan debt. "At that time, labor in the field to earn 3 yuan a day, a Nang only 5 cents." "In those days, the debt was quite heavy. Tolson was the only son in the family, so he gave up reading, began to work on the farm, and repaid his parents. He is 63 years old this year, and he has been a farmer for a lifetime.

In 1996, in order to increase income, Tolson planted a group of apricot trees in the orchard. But because of the land and the variety reason, the fruit quality is not good. Ammo said that Vigidani currently does not represent the dried of their own possessions. "Because the breed is not good, the quality is not good, the customer does not like." Home so hard to make a fruit, but I can't sell. 2013, after listening to Ammo's proposal, home will be the original apricot shovel 7 acres, the conversion of walnuts. Hope this can improve the sales of their products, increase revenue.

Ammo's mother, Jebiamu Goss, was eight years younger than her husband. Jebiamu 17-Year-old joined the party, the village was more than 2000 people, she is more than 60 members of one. "Veteran cadres see that I am very motivated and want to train well." Jebiamu said, before the marriage, she is the Village Party committee deputy secretary, after the marriage resigned the work, concentrates on the housework. Women give up work after marriage, such a choice is still more common in Uighur families, regardless of academic and family differences.