Using Internet Word-of-mouth to clear out Comsenz BBS marketing in water testing community

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Community Marketing finally ushered in the regular army. May 15, from the Second China Internet Community Conference, learned that the Community software business Sing (Comsenz) is using the flagship Products discuz! forum software covered by the 400,000 sites, with the Community Search company Qihoo, positively involved in the network community marketing market.

It is understood that sing and Qihoo to establish a "you Marketing" joint team, will jointly expand this new market. The former is responsible for the development of the Community marketing platform Insenz and the Alliance operation, the latter is responsible for the promotion of Community marketing concept and customer service.

In the Internet, Word-of-mouth has gradually become a reference for people's important decision today, the two sides launched a "forum theme to promote" Community word-of-mouth Communication Service project, the service can be based on the type of Community forum classification, forum positioning, district categories, user scale and activity, to provide a matching theme of marketing promotion content.

The whole Community marketing platform Insenz platform is divided into "digital communication Community network, car Friends Community Network, game Entertainment Community Network, fashion people Community network, real estate owners Community network, Life Leisure Community Network" and other 20 including different points of interest, the population of the classified Community network.

For each forum community, the Community theme post promotion can bring its income, and will not like the General Alliance advertising, occupy too much screen space, interfere with the reading of members of the community, and will not destroy the original communication culture of the community.

Specifically, the Community theme promotion Platform will be dedicated to helping a good product, in the Internet forum community to find a good reputation, and then widely publicized, to achieve the effect of amplification, and use the interaction of the community really to build manufacturers and users of communication channels.

"Since the May 2 trial two weeks, this program has won the support of thousands of community sites and join!" Sing people said.

According to the introduction, the program currently only serves in the discuz! software platform based on the community forum. For each forum that has already run discuz! system platform, usually spends 10 minutes time, can complete Insenz marketing plug-in download, installment, debugging, registration and so on work, can obtain the approval of Insenz Marketing Center within 48 hours, And once there is a corresponding forum or the theme of the market to match the marketing activities, Insenz Marketing Center can be the first time to push. (publicity)