Using large data to weave internet marketing

If the big data market is quantified, its current total value is more than $5 billion trillion, and much of it is in the hands of traditional IT leaders such as IBM, Intel and HP, according to Wikibon, a professional research firm. And when the capital infusions of these giants Ganci with the innovative Up-and-comer, the market's total value will reach $10.2 billion trillion for 2013 years, and by 2017 the figure would have climbed to a 53 billion dollar peak.

As with the big data markets abroad, the most popular words in China today are "big data". Although the topic around the big data is endless, and in most people's concept of large data is not very clear, but also can not stop people on the big data technology for life to improve the various yearning. It is well known that the Internet industry has been at the front of large data applications. Especially in the field of Internet marketing, this May two big giant Taobao and Sina Weibo formal marriage, big data marketing began to netizens "see" place constantly hit.

In this context, many of the domestic enterprises with technology as the driving force in the large data fields. Recently learned that the world's leading large data marketing platform Adtime first launched a large data advertising operating platform-Cloud. According to the introduction, cloud clouds represent cloud computing, graphs represent visualization. Cloud image is the implication of the visualization of clouds, so that the process of large data marketing is no longer mysterious.

Large data to be able to operate requires three conditions: one is the collection of data, the second is the storage of data, the third is the analysis of data. But the new cloud picture system besides above three conditions, the superiority mainly manifests in the real-time computation and the Cross-platform computation. In fact, there is no lack of precision advertising platform in the Internet industry, but most of the data based on the Internet or a single industry, and the cloud has a richer and more comprehensive platform and cross-industry data. and real-time dynamic identification of the user's behavior characteristics and interest changes, the use of real-time data monitoring technology can achieve this. Relying on multi-platform data, cloud charts have a deeper user behavior data, such as watching TV information, such as Internet search behavior, such as mobile phone app access behavior, the integration of these data can be more accurate positioning of the characteristics of netizens.

Moreover, in today's internet age, people have an unprecedented desire to "WYSIWYG", so the internet marketing pay attention to play lightning, that is, quickly seize the instant demand of netizens and timely response, is to seize the opportunity of the most critical step, cloud system can be gathered across the network platform, the fastest speed to the needs of netizens to make an impact, And the use of multiple-screen interactive mode of advertising marketing. For example, a netizen while watching TV, while searching the internet, when he searched Tibet, travel and other keywords, through the adtime xad video platform, in the program he watched the real-time insertion of mountaineering bags, hiking shoes ads, to achieve a rapid spread of the network segment real-time.

It is reported that the foreign Amazon and Google have similar cloud picture system platform, but they only for their own data processing, such as Google is Web information + user search information optimization, Amazon is its own commodity information applications. And China's cloud picture system, it is really to provide customers with Internet advertising services as the goal of the independent large data marketing platform.

There is no doubt that large data for all industry users have strategic significance, will become a new source of competitiveness of enterprises. For businesses that understand and embrace big data, large data means endless business innovation, business agility, and business profits. And the appearance of the cloud picture system, also makes the big data technology no longer stay in the concept, but really earnestly into the enterprise marketing, as well as the majority of netizens life.