Using novel and unique promotion methods to build a special Xiaoyi life network

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This issue of our interview is Xiaoyi life site long. This interview, Xiaoyi Life site long to share his own some of the new unique operation of local portal site methods, such as: The production of dialect song promotion, as well as his forum on the theme set some ideas, hope to give other webmaster some suggestions.

Moderator: Excuse me, under what circumstances did you begin to decide to develop the local portal site?

Xiaoyi Life Network: At that time is because we do not have such a similar site, and then a local portal to do that there is a future. So I started to do this a classified information site. At present, the general website operation, PR of 4, mainly a person to do this site part-time, plus in our local network of people still very little, understand the network marketing is less.

Moderator: In the local network environment is not ideal, 1 years time can do PR4 value, how do you do?

Xiaoyi Life Network: Oh, in fact, this PR can not represent anything. I insist on updating content every day, whether it is news or classified information, build stations in order to increase the content, are looking at the local DM newspaper information to add to the website, there is a release of the chain and the exchange of links. Outside the chain is divided into many kinds, such as the site to add to the hao123, such as some navigation sites, or some DMOZ open directory to add your domain name. Outside the chain on the site's initial overall ranking effect is very good, the promotion of PR is also helpful. And also do not need to spend, such as 360 of Web site navigation, just to add a link to him on your site, he will be included in your site.

However, here I would like to emphasize that the promotion of site weight with the purpose of PR is not to collect. Many sites in the beginning of the site in order to populate the site content, and a large number of collection of other Web content, and the collection of these content are collected by the search engines, search engines know that the real source of these content is not your site, so you will despise your site, it will think your site has no valuable content. I recommend that you build at the beginning of the station, all manually added content, there is no original content, false original, is to change the title, a replacement paragraph, so that no problem.

Yes, we also have a use of song propaganda, in order to promote the website, the promotion of local culture, we have several friends wrote two local dialect rap songs, people listen to Word-of-mouth after all good. Made up two songs, a song called "I Xiaoyi" another called "Xiaoyi Wind", interested friends can go to our website to find. Just started to make a song because we think there should be some songs here, we started to post in the local publicity, and then the song link to our website, but also provide online audition, and cut into a few paragraphs can do the phone ring the climax part of the song for users to download. At present, these two songs in the local impact is very good, regardless of men and women are loved to listen to.

Moderator: Use the song Propaganda website, very novel method. I see the home page has an internet café advertising, do you have cooperation?

Xiaoyi Life Network: Yes! Internet Café Desktop has our website shortcut or Internet Café homepage set into our website, we promote internet cafes in the website, mutual benefit. At the beginning is to find friends to say, friends do not know the words on their own to talk about, the general Internet cafes are very willing to them, there is no loss. The promotion effect is good, the flow has a good improvement, but are young users, they rarely go deep browsing.

Moderator: The website has volunteer activity video, and also is the periodical, each video short film inside has your website name, excuse me this is how to plan?

Xiaoyi Life Network: This is our local bar planning, each period of activities I have been in the name of Xiaoyi Life Network participated. In the event I will also go to publicity, with some printed on the website Information card, the appropriate opportunity will give the volunteers inside the crowd, each activity will be made into a video clip, because Xiaoyi Life Network is one of the participants, so each short film will appear site name. This effect is quite good, hehe.

Moderator: A great publicity method, but also let the reputation of Xiaoyi life network in the hearts of the public. Home There are many business ads, and some of the top ads, the nature of these ads is free or charge?

Xiaoyi Life Network: Half, some of my friends. It is better to give a friend than empty, this can also create a false impression on other businesses, he will think that your website ads sell very well, hehe. The advertising is paid by month and year, the homepage banner advertisement is the monthly fee 800 yuan, the advertisement which joins the shop the annual fee 620 yuan. There are also statistics on the click Rate, on average, there are about 50 a day.

Moderator: Ventured to ask, I do not seem to see the site has a forum?

Xiaoyi Life Network: Well, yes, but the establishment of the station has been a forum, but the popularity has been bad, temporarily put aside. Think back, the forum was not high because the theme did not do well, leading to visitors to the forum do not know what kind of content, there is an important reason is that our local netizens use Baidu Bar used, paste the user experience is very good, and forum procedures are more cumbersome. So after the forum development will be with the local club, such as riding clubs, car club, logistics companies and so on cooperation, so it is divided into different sections, they are the theme. The reason I'm going to work with them is because the forums are available for free, and I've looked into them and they're looking for a platform to publish the content.

Moderator: It seems to be a good forum, the theme of clarity and simplification is crucial two factors. We are close to the end of the interview, next can you reveal the direction of the future development of your site and ideas?

Xiaoyi Life Network: The next words I will increase promotional work, richer site content, let the locals know Xiaoyi Life Network, know that the site can bring them convenience, to the stability of the site users, then do local e-commerce. About E-commerce This piece, I plan to first from the house rush to start, such as online booking, so more convenient to start, and to bring convenience to the local people, we are more agree and support; There is also a local intermediary company can be found, their information can be posted to my website, and I accept their annual fee on it.

Furthermore, I also currently have a discount card in the issue of this piece, but the current discount card distribution is not good, users do not recognize this, there is one such business is not easy to talk about. At present, faced with a situation of embarrassment, for example, not many businesses, users do not want to buy, the user is not a lot of circumstances to be settled. But I will not give up, the next words I will continue to develop, and constantly to learn, I plan to recruit some agents to sell discount cards, and the best local DM newspaper cooperation, and then go to find businesses, and then can be with the signing of business cooperation, merchants can also sell discount cards. Discount card users, I plan to go to school, there are some units, such as talking about cooperation, but also discount cards as a new year holiday to staff benefits. The details have not been well thought out yet.

Moderator: Thank you very much for your sharing, your promotion methods are very special, like the use of local song promotion, local volunteer activities video promotion, very novel, I learned a lot, I wish your website better. If you are interested can go to Baidu search Xiaoyi Life Network, to learn Xiaoyi life site long novel unique way to promote the site (if you also want to share the operation of the local portal site process story, welcome to add special qq:2500043843 interview.) No threshold, do grassroots webmaster practical interview.

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