Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
With the Internet so developed today, our comment strategy, history and other information slowly abandoned and eliminated, we pay more attention to timeliness and authenticity, we saw the impact of the microblogging platform, because through the micro-blog to shape a number of promotional cases, of course, do not deny that the existing micro-letter is also a very rapid transmission channels, But today in order to let each SME website optimization leaders can focus on network marketing, the site design of the basic concept of upgrading to operate, rattan design only example Sina Weibo as an example, I hope to help you:
One, June 2011 Durex Marketing Team issued micro-blog in less than two minutes time, the Netizen quickly reproduced more than 100 times, and the number of reprint is increasing. 18:30 the microblogging has been forwarded 10,000, Durex busy working days, many users of the comments need to reply, the 20:00 micro-bo forwarding number of more than 30,000; 24:00 more than 58,000, the day this micro-blog firmly occupied the Sina Weibo forwarding list of the first, The hot topic caused by the Beijing rainstorm is far behind. This microblog also became Sina Weibo first non-star event, not natural and man-made disasters, but by the original and brand-related content to become the week when the popular list of the first microblog. According to the statistics of the transmission chain, this "Durex Rainy Night Shoe cover" on the Micro-blog forwarding more than 90,000 times, the top 20 forward fans sum more than 10 million. Weibo spreads cover at least 57 million Sina users. At the same time in Tencent Weibo, Sohu Weibo release affects the crowd also tens. A week later, China's microblog marketing industry praised the event as one of the most representative social network marketing cases.
Note: 57 million of the users reprint quite with your advertising in the film and television, but a free "viral marketing", we see not only this micro-blog interesting but want to prove the truth of this information, resulting in many netizens to buy the day Durex experience a Durex and prevent rain concept, It also promotes brand concept and purchase degree.
Two, "lovelorn 33 days" box office 340 million, investment 15 million, and "Titanic" in China 360 million box office, the film through micro-Bo, Renren, such as the new media to promote the original is also helpless, propaganda company admits, because there is no big director, Big Star, the traditional mode of propaganda difficult to play the turn, Had to explore a different end into the social media, did not expect to become a "micro-Bo Marketing Classic case", in addition to staff, star fan forwarding, the propaganda party also specially recruited ordinary people to shoot the production of "lovelorn" and other video, clicks more than 20 million.
Note: The cost of traditional models and human investment is very huge, in a commercial film without people over-investment, can get such a big surprise This is also a great charm of internet marketing.
Third, Jing Dong President Liu on Weibo posted "Today, I make a decision again: Jing Dong Everybody electricity three years 0 gross margin!" If within three years, any of the sales personnel in the electricity plus even a dollar margin, will be immediately dismissed! From today onwards, all of Beijing East Electric guarantee than Gome, suning chain cheaper than at least 10%, The company will soon announce the way to achieve it! " From the result, because of the August 15 electric dealer price war is a multi-party participation, attention, therefore, in August 16, Jingdong Mall not a large-scale release price war news, Suning appliance preparation of the "E18 promotion" by the attention of the reduction, "This is a new media marketing of traditional media marketing victory", the price of electricity dealers war , just let Weibo marketing surface a corner.
Note: Jingdong a series of means: from the domain name and micro-blog synchronization, change Jingdong website style, to achieve the user's best experience, from the essence of the network marketing concept.
Through various microblogging marketing events, but also slowly witness the "2012 economic figures Wang and Ma Yun Bet" event-the stakes are 100 million. 2022, if the market share of electricity dealers accounted for 50%, Wang to Ma Yun 100 million. Take up less than Ma to Wang 100 million. According to the current situation development, it is possible that Ma Yun can witness this miracle, although the future is not sure, but the rapid development of the Internet, is indeed changing the real business platform operation Strategy.
Li said: "There will be no internet companies in 5 years, because all companies are using the Internet!" Rattan design recommend that you do not simply to look good, our core goal is to marketing, the internet is about to usher in the fourth wave tide, all enterprises are using the Internet to do network marketing, if you are not doing e-commerce, may be like being said by Ma Yun: ten years If you do not do e-commerce that you will have no business!
Grasp the current most popular trend, the network marketing vision amplification, the use of blogs, micro-bo, micro-letter and other tools to effectively promote the enterprise, to achieve the purpose of network marketing.
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